Casing shortage latest problem hurting HTC; company faces red ink for the first time

Casing shortage latest problem hurting HTC; company faces red ink for the first time
Despite being a manufacturer in a tough, competitive industry, Taiwan based HTC has never posted a net loss for any quarter. Even with the initial popularity of its current flagship Android model, the HTC One, it looks like HTC's long stretch without requiring red ink to publish its quarterly reports is coming to an end. A confusing multimillion advertising campaign starring film star Robert Downey Jr. hasn't helped the company at all. And now, there is more news that will have CEO Peter Chou wondering if he is walking with a cloud over his head.

Those familiar with the goings on at HTC say that the company is having problems obtaining enough casings for the HTC One mini. This is a smaller sized version of the HTC One and is built with the same unibody aluminum casing that the full-sized variant features. One source says that the difficulties in finding the part stem from its design.

HTC is having problems meeting demand for the device from both consumers and from mobile carriers. As a result of the casing shortage, only 200,000 HTC One mini units are expected to be shipped each month. The sources gave no date when we could expect to see shipments return to full strength.

We wonder if this will affect the introduction and launch of the unannounced HTC One Max, which is a larger, phablet sized version of the HTC One that sports a larger body than both the HTC One and the HTC One mini. Meanwhile, HTC has declined to comment.

source: Reuters

Related phones

One mini
  • Display 4.3" 720 x 1280 pixels
  • Camera 4 MP / 1.6 MP front
  • Processor Qualcomm Snapdragon 400, Dual-core, 1400 MHz
  • Storage 16 GB
  • Battery 1800 mAh(13.27h 3G talk time)

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18 Comments

1. Birds

Posts: 1172; Member since: Nov 21, 2011

Well, keep trying HTC. The HTC One Mini is my fav handset from you guys anyways so... I don't like seeing any OEM of any kind struggle, whether it be my arch nemesis Apple or even Samsung, who I neither hate nor care for.

5. Shatter

Posts: 2036; Member since: May 29, 2013

Sorry, HTC isn't what they used to be and I don't ever plan on buying an HTC phone again because they will never be as good as they were a few years ago again.

14. AliNSiddiqui

Posts: 382; Member since: Sep 19, 2012

HTC One is my favorite Android phone this year so far, and that includes the unannounced Nexus 5 (Because I know they won't go above 16GB internal storage), meaning they must be doing something right, right?

17. sckortyman

Posts: 23; Member since: Sep 19, 2013

I highly doubt that wont go higher than 16gb this time around. The nexus 5 is going to be the best phone out. The Htc one will have to settle for second place after a couple strong months.

2. amiroo

Posts: 269; Member since: Sep 03, 2012

cus htc never sacrifice quality for quantity like sami.. htc always best.

10. Taters

Posts: 6474; Member since: Jan 28, 2013

Bhawhaha Samsung doesn't sacrifice quality. Their phones don't have gapful designs, GPS locking problems, and extreme heat management problems like HTC always does.....

12. giani

Posts: 269; Member since: Nov 13, 2012

HTC also doest have a brainless army of plastic boys.. (some paid)

15. MistB

Posts: 581; Member since: Jul 07, 2012

HTC also doesn't have any brains themselves considering the pit they've set themselves up for. Besides, when the Galaxy S5 goes all metal and premium, just what the hell can you say then? Least Samsung can afford sponsors, HTC blew their budget on Robert Downey Jr. At the same time I'm not hating on HTC, I plan to get the One Max if it has a Snapdragon 800 and at least 32GB of storage.

16. giani

Posts: 269; Member since: Nov 13, 2012

Yes. You are right. However how does the marketing fckups of htc affects u as a consumer ? Even u said that u plan on buying the max. Because it's a choice u whant to have and because u are an aware consumer of the choice it's out there. Unfortunately just like the fruit company...sammy now how a legion of blind fanboy that would buy anything that sammmy sh!ts. I guess the fact that you are a massive corporation with a massive budget helps. The only thing HTC probably still floats is because of the underdog status and the fact that their latest offerings are more than decent for people who are aware at least.

3. sri_tech

Posts: 188; Member since: May 21, 2013

HTC said they are expecting losses for Q3 during Q2 earnings. That's before HTC ONE mini released. I don't think that is the reason for their problems. I hope they are successful. This industry needs companies like HTC.

4. Finalflash

Posts: 4062; Member since: Jul 23, 2013

If HTC goes under or gets bought out, I wouldn't mind. As long as the brain dead management get hanged I will be quite happy. Their engineering talent will easily get picked up and hopefully put to better use than in the hands of retards.

11. Taters

Posts: 6474; Member since: Jan 28, 2013

They don't have engineering talent. If you can't design a great phone that can be mass produced without gaps everywhere that is s**t engineering talent that I wouldn't hire. The trick to good engineering and basically everything in life is knowing when to cut an idea. These problems are EASILY avoided by just about every other company. Why is HTC struggling to do so? Because they suck and their engineers don't know when to pull their pants up.

13. giani

Posts: 269; Member since: Nov 13, 2012

take $5 from me. have a day off.

6. ballaonnabudget

Posts: 38; Member since: May 15, 2013

They should switch to Android and dump that terrible OS. With their hardware they'd be so successful and challenge Samsung... I'd buy one right away!!! Narf

7. terabyteRouser

Posts: 457; Member since: Oct 18, 2011

that downey move was a fail

8. roldefol

Posts: 4744; Member since: Jan 28, 2011

Given their recent woes, Rodney Dangerfield would be a more appropriate spokesman.

9. Taters

Posts: 6474; Member since: Jan 28, 2013

Hahaha Just when I thought they couldn't overreach more, they surprise me. Wake up HTC. If you don't have the guns to bring to the fight, don't go to the fight. I guess a better analogy would be don't buy expensive guns for a fight when you can't supply enough ammo to use these guns. Haha

18. rusticguy

Posts: 2828; Member since: Aug 11, 2012

When you cannot sell the desired put the blame on something. Apple for example always has yield problems ... every year.

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