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BlackBerry Z10 beats the company's own expectations with launch in India

Posted: , by Alan F.

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BlackBerry Z10 beats the company's own expectations with launch in India
"This is a game changer for BlackBerry and also for the industry. We are already running out of stock."-Sunil Dutt, Managing Director, BlackBerry India
The BlackBerry Z10 has recently launched in India and by all indications, sales are off to a strong start. The strong start has beaten BlackBerry's own expectations enough for BlackBerry India to raise its forecast for Z10 sales in the country by 40%. According to Sunil Dutt, Managing Director of BlackBerry India, in some areas, 45% of those purchasing the phone were coming to BlackBerry from another platform, which is a good sign for the new BlackBerry 10 device.

To get customers interested in the phone, BlackBerry has been training retailers to give quick 1 minute demonstrations and some retailers have been decked out with Wi-Fi so that potential customers could get an idea how Wi-Fi connectivity works, and to allow them to see the process of downloading apps, and internet browsing. And to handle customer inquiries, BlackBerry has set up 100 new service centers where complaints and inquiries are handled within 24 hours. Dutt says that "Eighty per cent of the time, the complaint is not about the product but more about a feature which the user does not understand."

While the BlackBerry Z10 is been available in the country's BlackBerry Stores, some smaller retailers have received units which have sold well. Vikrant Badhwar, owner of Beecham's (BlackBerry Store), Delhi, said, "We received the units of the Z10 on the evening of February 27. Since then, I have sold 57 units of this smartphone." Most of the BlackBerry Stores have sold about 50 units each while smaller retailers have sold the 7 to 8 units they each received. In India, the phone is priced at 43,490 Rupees ($795 USD).

The big test for the BlackBerry Z10 will be the U.S. launch. The latest speculation is that the device will be released by AT&T on March 15th.

source: BusinessToday via BlackBerryOS

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posted on 06 Mar 2013, 11:36 8

1. VJo003 (Posts: 360; Member since: 11 Mar 2012)

BlackBerry has always been strong in India
Not just the professional but also the youth thanks to the BB messenger

I guess they just had some conservative forecast for themselves only to be pleasantly surprised.

posted on 06 Mar 2013, 12:24 1

7. PhenomFaz (Posts: 1236; Member since: 26 Sep 2012)

Latest trends have always reached India late (no offense) and even when BB was almost dead around the world with iOS and Android taking over, BB still had a strong following in India and people still thought having a BB device was a corporate style symbol.
The Z10 is an over-rated product with a LOT of room for improvement but still is selling well in India...thats just sad. Indians in India should really try to catch up faster :)

posted on 06 Mar 2013, 12:42 3

9. techspace (Posts: 1036; Member since: 03 Sep 2012)

well, the truth is that the companies like bb, nokia, samsung have concentrated more on india
and you are saying india should catch up faster, people from usa are dying in lines for apple products even after android became popular, and in countries like china, people are selling their parts for the so called latest trends
we buy products that we like, we don't want the others to pay more attention to us, we don't want to show others that we are cool
and btw, samsung smartphones are the most popular smartphones in india and apple's marketshare has increased by 400% in india
another reason is that most of the phones are priced higher over here and we don't have career subsidies, a 16gb iphone 5 costs around $850 in india, and the ipad 4 (16 gb wifi version) is priced at $700....samsung knows it so they have priced their phones fairly and they became more popular than nokia because people prefer android to wp 8 and also because even the nokia lumia 820 is as expensive as the galaxy s3

posted on 06 Mar 2013, 12:53 7

10. techspace (Posts: 1036; Member since: 03 Sep 2012)

and we don't have any fanboys over here, we like nokia for durability, the galaxy phones for customization and features, we like the iphones and the ipads for the apps,security and responsiveness and bb for the messenger
we are happy with what we have and we don't really hate the devices that we don't have because every platform has something that is not available on the other platform and you buy what you like
we didn't want to be fanboys, so every company has some market in india, we didn't want to be slaves, so there aren't any locked phones in india........

posted on 06 Mar 2013, 16:37 6

12. MistB (Posts: 581; Member since: 07 Jul 2012)

Thumbs up! Spoken like a true professional, why can't we have more forward thinking folks who don't have a bias or favoritism to a brand, just buy what you like and don't base an opinion on what others say. If you haven't tried it, you can't really bash. Well done sir.

posted on 07 Mar 2013, 05:04 3

15. jinxed (Posts: 107; Member since: 10 Jan 2013)

"Latest trends have always reached India late" : oh really..? i thought BB Z10 launched in india before the US market..

posted on 06 Mar 2013, 11:40

2. jsdechavez (Posts: 758; Member since: 20 Jul 2012)

Total figures please... no sugar coating..haha

posted on 06 Mar 2013, 11:48

3. Diego! (Posts: 677; Member since: 15 Jun 2009)

This is great news. I'm no fan of BB at all, but is good to see that a company like them is getting back into business. This will make other companies push themselves to be better than their competition. To me, IMHO, Microsoft rests in its laurels and is not pushing themselves to the same speed as i.e. Android or iOS. Though I like very much WP, I feel disappointed :(

posted on 06 Mar 2013, 11:51 1

4. sonofzeus (Posts: 95; Member since: 05 Jul 2012)

With the price tag of $795,blackberry Z10 will not succeed in India.While Samsung,Apple and Nokia is selling thousands of smartphones,blackberry will only sell hundreds

Remember Apple starting selling more phones only after it launched the EMI schemes in india

Which would you buy for a price tag of $800 Samsung S4(which will be launched soon) or Apple iphone 5 or a blackberry Z10

posted on 06 Mar 2013, 12:06 3

5. dreamflasher00 (Posts: 8; Member since: 19 Sep 2012)

BS !!!
I hv not seen a single BB Z10 with anybdy yet..
and evrybdy who knows that there is brand called BB..have only one thing to say:
43.5k for a BB.....I am not buying that !!

i5 is for 45k.
Xperia Z is 39k
Lumia 920 is 37k
BB Z10 should have been priced around 35k to have any chance to compete against these three !!

posted on 06 Mar 2013, 12:20 1

6. MarioGomez (banned) (Posts: 40; Member since: 21 Feb 2013)

Wont have any effect.
Blackberry is dying now.

posted on 06 Mar 2013, 12:40

8. Akraw (Posts: 14; Member since: 02 Apr 2012)

Really?? With such a price tag.. I am a bit surprised..

posted on 06 Mar 2013, 14:45

11. skullman (Posts: 20; Member since: 01 Aug 2012)

ya today price around $820 not $795

posted on 06 Mar 2013, 16:42

13. allen83 (Posts: 107; Member since: 01 Mar 2012)

Why is it in india phones are price higher? In the philippines the price of nokia 920, bb z10 and htc butterfly is almost the same using credit card at around 31k to 33k php or around 756$ to 805$. But with a cash out payment the cost will lessen to around 3k to 5k php.

posted on 06 Mar 2013, 23:03

14. RohanM (Posts: 140; Member since: 15 Jan 2013)

i don't knw.

posted on 07 Mar 2013, 07:59 1

16. shuaibhere (Posts: 1986; Member since: 07 Jul 2012)

Then why even you care to answer him?????

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