Brix: Windows Phone Store doubled in size during 2012; average Windows Phone user has 54 apps

Brix: Windows Phone Store doubled in size during 2012; average Windows Phone user has 54 apps
An unfortunate name for someone working in the mobile phone industry, Todd Brix nevertheless has done a great job trying to get the Windows Phone Store on a level playing field with the Apple App Store and Google Play Store. In a long message posted on the Windows Phone Developer Blog, the Senior Director of Windows Phone Apps says that as far as customers were concerned, 2012 was a good year that saw the number of games and apps available on the Windows Phone Store  more than double to 150,000. We remember when the Android Market was chasing the App Store and had hit the 150,000 apps mark. But we digress. Over 300,000 app updates were also posted to the Windows Phone Store this year.

There are about 150,000 apps in the Windows Phone Store

There are about 150,000 apps in the Windows Phone Store

Brix says that the average Windows Phone customer has 54 apps downloaded on his or her phone and customers should feel safe knowing that every game is tested for malware and viruses. And if Windows Phone users have a concern about an app, they can communicate that concern to Microsoft. The Redmond based tech giant has also made paying for app purchases easier as the Windows Phone Store now accepts PayPal and AliPay. The number of carriers offering billing for app purchases has doubled. Additionally, thanks to Bing search and smartlists, finding the right app is easier. With Live Apps allowing you to pin certain apps to your Live Tiles, more customization is available for Windows Phone users.

What did 2012 bring to developers? How about a large number of APIs that can be shared between Windows Phone 8 and Windows 8 apps. But you can offer all of the APIs in the universe and unless you make your store available throughout the world, developers aren't getting the most bang for their buck. It just so happens that the number of markets supporting Windows Phone Store surged from 35 at the beginning of this year to the 191 markets that currently supports the Windows Phone Store, giving developers more locations with access to their apps, resulting in more sales.

Live Apps being demonstrated

Live Apps being demonstrated

With in-app payments accepted in 2012, the Windows Phone Store now gives developers the chance to make those hugely profitable premium sales and allows them to offer free trials during which they can try to upsell the customer. The aforementioned increase in carrier billing is huge. Brix notes that 75% of Windows Phone users with access to it prefer to be billed for an app on the monthly invoice from their carrier instead of getting billed on a credit card. Twice the number of paid-downloads were made using carrier billing than when using a credit card.

Yes, the Windows Phone Store trails both the App Store and Google Play Store, with the former now at 1 million apps. While Android managed to catch the App Store despite the large head start that Apple had, the momentum that Android picked up following the launch of the Motorola DROID awakened developers to the idea that they could make a lot of money writing apps for Google's open source OS. Until the Windows Phone platform has a phone like the OG DROID that can kickstart the entire platform, there is a slim chance that the App Store or the Google Play Store will ever be caught by the Windows Phone Store. 

source: WindowsPhoneDeveloperBlog

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16 Comments

1. an4564

Posts: 39; Member since: Jul 17, 2012

well with windows phone 8 looking the same on every device, i dont think a device like the OG DROID would come out anytime soon. i doubt that the apps on windows phone would grow fast enough to catch apple app store and google play store

2. fsnas

Posts: 122; Member since: Jun 18, 2012

it's only your opinion!!! i used to be an Android user (Xperia X10, GS2, HTC Sensation, GS3) faced a lot of problems and data lost then turned to WP8 and i find it a lot better!!

3. an4564

Posts: 39; Member since: Jul 17, 2012

well im just looking at numbers as well. MS have been trying to get more WP selling but some how still losing to blackberry which haven't released a new phone in over a year. im not saying that it will fail im just saying i dont see it catching up in the near future

14. zeropants

Posts: 41; Member since: May 31, 2012

Total market saturation has BlackBerry higher because of previous years. In the last year over year BlackBerry has been dropping and Windows has been growing. Unless BB10 is incredible I don't see Windows losing out on that one.

15. an4564

Posts: 39; Member since: Jul 17, 2012

software wise bb10 does look good. hardware they're even with WP8 so i think we can see a good battle between the two

4. ogy_dogy

Posts: 453; Member since: Jun 29, 2012

One million apps in the istore? Remarkable number, but rather ridiculous if you ask me, i was content with the starting 2k apps on wp7 (yes 7, not 7.5) and i really can not find a use for more than 20ish apps on my phone...

5. speckledapple

Posts: 902; Member since: Sep 29, 2011

At least try to seem like reporting this is not a chore as we should all hope to have windows phone become a massive success to widen the playing field beyond that of android and apple.

6. gazmatic

Posts: 807; Member since: Sep 06, 2012

You dont need more than 50 apps of the essential are: 1 flashlight 2 document editor 3 pdf reader 4 note taker 5 audio recorder 6 scientific calculator 7 dictionary 8 language translator 9 unit converter 10 compass 11 media player 12 screenshot taker 13 image editor 14 weather app 15 news app 16 chat client 17 calendar 18 battery viewer 19 currency converter 20 alarm. The other 30 are either person specific/preference, business essential/enterprise, fun to own/fart apps and good to have/gps locator. All the rest are just happy extras. Games are separate. You can never have too much games!

7. pookiewood

Posts: 631; Member since: Mar 05, 2012

Even though 150,000 apps is a great number it always comes back to not having the same amount as Android or iOS. I've been happy with the app count since WP7 and never understood blog sites constant bashing on App count as if users really use 1 million apps. The essential apps are either coming or already there. Give WP a break on the Apps. Also the Lumia 920 is that hero device you speak of. Just look how they get exclusive apps. Its a great phone and the its the beat phone I've ever owned.

8. akbarkool

Posts: 42; Member since: Nov 06, 2012

out of those 1 million........ i bet a majority were torch apps :P

11. kozza3

Posts: 776; Member since: Oct 17, 2012

and knock-offs of real original apps too, i remember looking for angry birds and having to sort through a couple thousand apps to find the rite one ./S

9. Joshing4fun

Posts: 1244; Member since: Aug 13, 2010

Why is it always about quantity? WP doesn't need to catch anyone. Just need a couple dozen popular apps and games that android and ios have.

10. Mallouette

Posts: 10; Member since: Dec 23, 2012

I have two PC games(NFS Most Wanted and Medal of Honor Warfighter) which I bought last month. I noticed something on the video settings of these games in which you can set it into 320x200,512x384,etc. Why would they do that since PC/Laptops display a high resolution? It could be possible that Microsoft has a plan to port one of these games to Windows Phone and then the rest is history for mobile gaming. I am looking forward to see how WP grows and maybe one day I would care to buy one.

12. Omar-BHR95

Posts: 184; Member since: Dec 23, 2012

And I got over 100 app installed on my phone

13. UrbanPhantom

Posts: 949; Member since: Oct 30, 2012

Adroid does have a big lead in terms of it's appz library, but that could also be partly due to Google not bothering to check the integrity of code that is being distributed for it's mobile OS. Android has an infamous reputation for malware, which is not shared by either iOS or WP8 for that matter. In other words, quanity versus security...

16. zealcrest

Posts: 7; Member since: May 23, 2011

Yes Apple and Google gloat about the size of there app market but they refuse to tell you how many versions of free tetris that populate there system. I am sure that WP isnt free from this same fault but at the same time I have never downloaded a app that raped my phones OS.

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