BlackBerry sets up division to house high-growth assets

BlackBerry sets up division to house high-growth assets
BlackBerry has proven itself to be much more than just a handset manufacturing company. As a result, on Monday the company announced the creation of a new unit that will hold some of the company's high growth assets. That would include the QNX embedded software, apps related to cryptography, and its Project ION platform for connecting devices. The BlackBerry Technology Solutions unit will include 44,000 patents and the Paratek antenna company.

Turnaround expert John Chen has been at the helm of the struggling company since November, and has made some changes that have consumers talking about the company. Chen opened up the BBM messaging app to Android, iOS and Windows Phone users. He also took pressure off the company to design entry-level models for the emerging markets, thanks to a five-year deal made with Foxconn.

The company has a couple of high profile devices coming, including the BlackBerry Passport. This could turn out to be the business phone of the year with a high resolution screen, and a unique QWERTY keyboard that doubles as a trackpad. Speaking of trackpads, the 3.5 inch BlackBerry Classic will include one, along with old-school function keys. The Passport is due to be unveiled next month, with the BlackBerry Classic expected to see the light of day in November.

To run the new unit, Chen has called on Sandeep Chennakeshu, who starts immediately. Wall Street analysts like the move, with one calling the unit a long term call option that could pay off big for BlackBerry down the road.


source: Reuters

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13 Comments

1. jbishops

Posts: 62; Member since: Aug 12, 2014

They should setup a division to sell the company. This company is in no way going to grow for the long term.

4. ablopez

Posts: 235; Member since: Apr 15, 2014

This comment does not make any sense based on the article. What is the basis for your comment?

7. meanestgenius

Posts: 22394; Member since: May 28, 2014

Apiskula, I mean, "jbishops", why do you think this company won't grow in the long term? Any stats to back up your statement, or are you just trolling? 15% growth, creating new units, recent new hires, as well as recent acquisitions and investments all point to BlackBerry growing. So, what is the basis of your statement?

9. BobbyDigital

Posts: 2125; Member since: May 29, 2014

Give up your trolling APisskula. We all know it's you. Which is why you don't respond when we call you out. But I'll just keep on reporting your trolling and having two accounts until you get permabanned.

12. parthoman

Posts: 80; Member since: Aug 18, 2014

@jbishops they did and also shut that committee long time ago. for the second part you should know you are wrong because sadly you are. Havind made all the right moves at the right time , i dont see any reason blackberry is gonna stop growing.

13. Ashoaib

Posts: 3309; Member since: Nov 15, 2013

jackie chan... my favorite, a kung fu master who is a specialist to turn things around... I believe he will bring the sinking ship to the shore

2. Dr.Phil

Posts: 2477; Member since: Feb 14, 2011

It should be noted that the man put in charge of this new division was the previous president of Sony-Ericsson.

11. parthoman

Posts: 80; Member since: Aug 18, 2014

indeed i noted that from the crackberry post.

3. meanestgenius

Posts: 22394; Member since: May 28, 2014

This is a good move by BlackBerry. John Chen is setting things up to make more value for the company in the long term. BlackBerry has clearly shown that the restructuring phase is over and that they have entered a stage growth. Bravo, BlackBerry! Naysayers like Apiskula up there masquerading as jbishops because he was was recently banned under the "Apiskula" name should at least attempt to come with something different and original as you are telling who you really are.

5. ablopez

Posts: 235; Member since: Apr 15, 2014

Hey MG, welcome back! Good to see your comments again. Hopefully at least wacky stays away

6. meanestgenius

Posts: 22394; Member since: May 28, 2014

Thanks, ablopez! I hope wacky stays away also! I see that Apiskula there just created a new account so he can continue trolling...it never ends, does it?

8. ablopez

Posts: 235; Member since: Apr 15, 2014

Yeah it appears that way. I will never understand the concept of trolling, or even hating a company so much that one will create a new account after getting banned just to spew the same nonsense.

10. parthoman

Posts: 80; Member since: Aug 18, 2014

most people dont know the underlying value that Blackberry posseses , they only compare it with the handset and OS market share, they dont know QNX and the values it has created in the industry. So its a nice move by Mr Chen to highlight other things that blackberry expertises except handsets and OS. Wall street analysts also like this move. I am attracted to getting more BB shares.

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