BlackBerry sets up division to house high-growth assets
Turnaround expert John Chen has been at the helm of the struggling company since November, and has made some changes that have consumers talking about the company. Chen opened up the BBM messaging app to Android, iOS and Windows Phone users. He also took pressure off the company to design entry-level models for the emerging markets, thanks to a five-year deal made with Foxconn.
The company has a couple of high profile devices coming, including the BlackBerry Passport. This could turn out to be the business phone of the year with a high resolution screen, and a unique QWERTY keyboard that doubles as a trackpad. Speaking of trackpads, the 3.5 inch BlackBerry Classic will include one, along with old-school function keys. The Passport is due to be unveiled next month, with the BlackBerry Classic expected to see the light of day in November.
To run the new unit, Chen has called on Sandeep Chennakeshu, who starts immediately. Wall Street analysts like the move, with one calling the unit a long term call option that could pay off big for BlackBerry down the road.