BlackBerry U.S. market share slumps to 1%

BlackBerry U.S. market share slumps to 1%
Believe it or not, there are more than a few markets around the world where RIM and its BlackBerry smartphones are still quite popular. Some of the world's top athletes and pop singers dig BBM and those portrait QWERTY keyboards as well. However, the struggling company is not doing as well in the U.S. as it used to. In fact, it is estimated that the U.S. BlackBerry market share now stands at about 1%, according to data provided by Chitika.
 
Back in September of 2011, about 5% of mobile traffic that Chitika received was from BlackBerry devices, after which followed a sharp decline bottoming at under 1% between December of last year and March of 2012. A slight rise was detected afterwards, but the overall BlackBerry traffic remained below 2% and is now hovering around the 1% mark. In comparison, the agency estimates that traffic from Apple's iPhone has increased from 46% to the impressive 64% over the very same period of time. 

Nevertheless, we know that RIM is not ready to give up and is still working on its next-gen hardware and software. Several new BlackBerry 10 smartphones are coming in early 2013, and we know that their specs will be on par with today's high-end devices. Will they manage to lift the company back on its feet, however, or will they mark its last stand? We'll have to wait and see. 

source: Chitika via BGR


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17 Comments

1. pokharkarsaga

Posts: 555; Member since: Feb 23, 2012

Lets see where people will kick Blackberry's market share after release of Blackberry 10 OS.

2. i_am_aman

Posts: 13; Member since: Aug 09, 2012

By year End it'll be below zero :P

6. slaggyb

Posts: 218; Member since: Oct 19, 2011

I live in the US of A and use the bold 9900 I love my blackberry and wouldn't trade it for anything else...when bb10 launches I be among the first to get it...I don't know what you talking about come to canada and burn down the company if so hate it that much...here in the US is all andriod and iphone so who cares? Am a business guy and not into playing angry birds with my phone...

7. snowgator

Posts: 3621; Member since: Jan 19, 2011

I had heard from a couple of sources that new contracts on BB had dropped that low, although with existing contracts included BB still commanded about 20% of Smartphones in use. If BB has dropped this low, I would be shocked. I would put it closer to 15% of total Smartphones in use, with new sales maybe closer to 3-5%. I would not at all be surprised to see RIM have a strong Q1/Q2 next year with BB10. Their core CrackBerry crowd are waiting on it and will be happy to breathe life into it. Where it will matter is down the road during the end of 2013, when the casual user has to support BB10 and all the word of mouth is out. I am slightly more excited for BB10 than what I was a few months ago. Leaks make it seem like a fun OS. Hopeful for them. They need this, or the RIM we know is done. I don't see how anyone wins if that happens.

8. Droid_X_Doug

Posts: 5993; Member since: Dec 22, 2010

Doesn't Chitika rely on browser sessions/connections to determine market 'share'? If so, that might explain the drop, as the browser on the BBs is really under-whelming. Either way, RIM is confronting a grim future. They have lost this year's sales cycle, what with the delayed release of BB10. If they continue their tradition of releasing hardware that is 18 to 24 monts behind the iOS and Android high-end handsets, it is pretty much over for them. At least in the U.S.

10. vqc61

Posts: 15; Member since: May 16, 2012

The title and theme of this article is totally misleading. Chitika's data only report the mobile web traffic share, not the actual market share of smartphones. This is another prime example of poor, ignorant and irresponsible journalism. Sadly, the general public seem to buy into craps like this instead of checking the facts for themselves.

12. downphoenix

Posts: 3165; Member since: Jun 19, 2010

This is easy to explain: Older Blackberry phones have crappy web browsers, BB7 and Playbook have good browsers but have sold poorly. why would someone want to surf on a BB5 or 6 device? The browser is just terrible. On my old Curve 8530, I used the same browser as I did on my feature phone, Bolt, because the default browser was way too slow. Plus the average blackberry user is probably less likely to do web browsing on their phone anyway. I hate how these statistics are used for phone marketshares, because they are not at all accurate. 64% person of US smartphone owners dont have an Iphone and more than 1% use a blackberry. Now if that 1% was to reflect WP7 marketshare... that would be accurate.

13. JunkCreek

Posts: 407; Member since: Jul 13, 2012

Hope they stand still... at least untill they managed to launch their newly freshly device+os: BB10. hold on there, im waiting. But wait, the BB browser? none of BB user use their browser regularly. they just got into BBM than a real news off the wall.

14. kingstandup

Posts: 30; Member since: Oct 24, 2011

I don't love BlackBerry, but I don't hate it either. I do hope that when BB10 launches, it revitalizes the company. Options are good for smartphone users. Right now, the scene is dominated by Android and iOS. It seems that the Windows Phone is poised to make a run for the title, but I don't see that happening soon. It might secure third, but I must admit, I kind of hope BB makes a good run soon.

17. AmyRatcliffe

Posts: 1; Member since: Sep 10, 2012

It's a bit of a different story when you look at their market share on a global scale. BlackBerry have 7% (http://www.mobilestatistics.com/).

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