Ballmer: Microsoft needs to find the right path to travel in mobile

Ballmer: Microsoft needs to find the right path to travel in mobile
There is no question that Microsoft's smartphone business strategy is, well, unfocused. And nobody knows that better than former CEO Steve Ballmer. Sure, the L.A. Clippers owner has different problems to attend to these days (like Blake Griffin), but he still keep tabs on the company that he used to lead. According to Ballmer, Microsoft needs some direction when it comes to mobile phones.

Ballmer said that when it comes to mobile, he had put the company on a path which was changed when the board decided to buy Nokia Devices and Services in 2013. Current Microsoft CEO Satya Nadella needs to have a "clear path" when it comes to mobile, according to Ballmer, and he is sure that Nadella will eventually get there.

There are some who believe that Nadella and Surface chief Panos Panay have made things difficult on purpose for the Lumia line so that the company could concentrate on building a Surface Phone. All signs do point toward a launch in the second half of the year for a Surface Phone handset. In fact, if you go to, you will be redirected to Microsoft's Global Surface website.

A report released late last year indicated that the Surface Phone would focus on productivity, not specs. And based on Steve Ballmer's comments, this wouldn't be the path that he started when his name was on the CEO's door. But that is all water under the bridge. Windows Phone is a distant third behind iOS and Android and it is going to take something extraordinary to change that.

source: BusinessInsider



1. Lycan155

Posts: 254; Member since: Nov 24, 2013


9. Wiencon

Posts: 2278; Member since: Aug 06, 2014

Wut? The only thing I remembered from this speech was SWEAT SWEAT MORE SWEAT SWEATY SWEAT But it was cool, at least he was convincing and original as oppossed to all thise lifeless Apple's conferences

10. Unordinary unregistered

Devs cant even make enough money on Android. Its why Apples App Store always gets better looking/better working/better functioning/better updated/better speed/better everything apps. Developers make better money on iOS, and this has been proven. You all can look up developer data / money statistics in case its too hard for you to find the studies / concrete evidence posted out there. Its hard to make money when its so easy to pirate an official app, let alone the headaches from working extra just to make sure said app needs to run "perfectly" on all those hundreds and hundreds of devices. Saturation is to blame. If MS can fix its app game, I believe they would have a truly amazing feature-phone. Great camera. Great hardware for the most part. Potentially great software (update issues). etc.

13. joevsyou

Posts: 1091; Member since: Feb 28, 2015

ok... Thats why companies don't just close down after their first app. Thats why there is thousands upon thousands of apps. Thats why goddang flappybird was pulling in over $60,000 a day

17. Unordinary unregistered

Yet there is (just for reasonable discussion) no Snapchat app, or wasnt even an official IG app for the longest time. Two of the top 10 apps these past years. I never said for MS to shut down their mobile division. I wish them the best because I believe if the conform to todays standards / needs or developers, they can have one heck of a phone.

20. joey_sfb

Posts: 6794; Member since: Mar 29, 2012

What Microsoft need to build is trust. Their current Windows 10 spying is giving even my company pause on adopting it. Come clean, tell us what is the sort of data that is collected and what would it be use for. There are reason why many people have a personal low opinion on Microsoft.

21. Unordinary unregistered

Idk...What about Google with Android then? Many people are fine with this man so idk.

40. elitewolverine

Posts: 5192; Member since: Oct 28, 2013

As stated, Google has the same policy. In fact Google data may not always be anonymous, especially if you link any accounts. Ad services were getting 'anonymous' data but through simple checks were able to pull names, emails etc of your personal information. Lets not forget the Onedrive vs Google Drive Where google can literally use your files to sell ads. This includes pictures, documents etc. Nor forget their endorsement adsense where your picture and name would come up on product ad pages found through search....anonymous ftw.

53. joey_sfb

Posts: 6794; Member since: Mar 29, 2012

Plus I have to purchase Microsoft software with my money. What give Microsoft the right to snoop? It's much easier not to use Google product and service if I am uncomfortable with Google. But how does one avoid using Windows which is a paid standard software?

55. joey_sfb

Posts: 6794; Member since: Mar 29, 2012 Where is Microsoft statement on their Windows 10 user privacy assurance? Those that read windows 10 software license claim that we have already given Microsoft 100% permission to data mine data stored on my win10 machine for whatever purposes Microsoft deem fit. Is this true? elitewolverine. Can I use windows 10 without Microsoft capturing my every key stroke and every file?

57. elitewolverine

Posts: 5192; Member since: Oct 28, 2013

Seriously can't search? Hell you only had to put, Microsoft privacy policy and the first link is it....(using bing) Looking at them side by side there is nothing different. And no you cannot turn everything off in Google, especially their google drive. You can also look at the stuff you cannot turn off in android like: "telephony log information like your phone number, calling-party number, forwarding numbers, time and date of calls, duration of calls, SMS routing information and types of calls. " Windows: "However, we do not use what you say in email, chat, video calls or voice mail, or your documents, photos or other personal files to target ads to you. " Difference in optout pages: This one is laughable its a blank page: Following learn more link: Again, neither company is 'private' and if you think you are private with android, chrome OS or anything Google more so than seriously have drank the koolaide

59. joey_sfb

Posts: 6794; Member since: Mar 29, 2012

Still didn't explain what give them the right to collect user information like the way Google does.. Google services are free vs office 365 services are paid.. Microsoft started this privacy witch hunt via a well funded Microsoft's Scoogle campaign end end up being the same beast that they are hunting. The worse part is taking their customer money as well as the advertising company money.

30. Ashoaib

Posts: 3298; Member since: Nov 15, 2013

I have a low opinion of microsoft... they need to distribute free devices to increase market share and to attract developers, advertising will not work... instead of wasting money on advertising and marketing, they should use this money to distribute free devices

22. sgodsell

Posts: 7456; Member since: Mar 16, 2013

Unordinary talks through his @$$. "Developers make better money on iOS, and this has been proven. You all can look up developer data / money statistics in case its too hard for you to find the studies / concrete evidence posted out there." Too bad you didn't look up the information for yourself before looking like a complete idiot. On Android a ton of developers make lots of money from free apps or in app purchases. Android has billions of users. So guess what a free app with ads can makes tons of money. But I guess Unordinary likes to prove to the world that he is an idiot.

27. Unordinary unregistered

Don't get so mad. Billions of users yet developers are still getting paid the most on iOS. Tell me, how much money does your 84% market share pay out to devs; compared to what they could be paying. Stop getting so angry at the truth. I know it hurts lol.

33. joey_sfb

Posts: 6794; Member since: Mar 29, 2012

Enough for them to keep doing it.. I know a free lance mobile developer that he receive a lot of project offer to develop custom mobile app to replace their PC counterpart. The reasoning is everyone carry their smartphone even off duty hours.

31. Inotamira

Posts: 173; Member since: Feb 06, 2016

My curiosity is why people like tedkord even bother with people like Unordinary and the other guy I'd rather avoid....whats the point, they probably know good and well but like a street preacher will just make things up on the spot to try and win the argument because they just can't get off without lying out their bum.

42. Unordinary unregistered There are hundreds of more links. I never said Google Play devs don't make money with Android app development, like all you babies are crying about. I said developers choose iOS over any other platform for specific reasons. I'd keep linking concrete graphs and income charts but I must be getting to work soon. Tootles

23. tedkord

Posts: 17417; Member since: Jun 17, 2009

Stop trolling. Every app I have looks/works may as well as the IOS version. Developers are making plenty of money on Android apps.

34. mayur007

Posts: 593; Member since: Apr 10, 2012

Yes 1 they need quality apps most And Windows looks like a dumb os. 2nd thing it needs smart dialing even a few hundered bucks have smart dialing features 3rd they never priced there product rightly they are very expensive. 4 even they are not supporting there os Slow updates and upgrades... 5 if they had to launch surface phone they should have done already stop playing with Windows phone fans I am no longer windows phone user nor fan of it

2. Rafishant

Posts: 398; Member since: Oct 13, 2015

Nokia was supposed to be the right path, but you shamelessly destroyed it via your trojan horse. Shut up losers.

36. 47AlphaTango

Posts: 734; Member since: Sep 27, 2015

You meant stephen elop right?

38. itsjustJOH

Posts: 232; Member since: Oct 18, 2012

He did mention the "trojan horse".

3. Zylam

Posts: 1817; Member since: Oct 20, 2010

Yea, how about actually showing some respect to your loyal fans. Bought my dad a Diamond 2, Mozart, Titan, 1020 and an 830, not a single promised Windows update came on time, November for Windows 10 you say? It's February and nothing. Also changing kernels between 7 and 8, breaking app compatibility for older devices was such an insult to the already wafer thing app store. Ms are even worse than Android Oems when it comes to support. In the 5 years my dad and I have used windows phone/Mobile, apart from folders, notification center and being able to change the wallpaper, nothing of value was added to the platform. Meanwhile Android went from 2.3 to 6 and iOS from 4 to 9. Ms didn't just show up late to the party, they progressed the slowest too, no wonder apps are actually being discontinued for their platform. Also the 950's are the worst Lumias every made, I went there day one to have play with one, Held off on a 5X to see what the new Lumias would be like, cheap feeling plastic with washed out screens that cost 1100 Aud, yea Ms at its finest, screwing over their own fans. Happy with the iPhone 6S, did windows phone and Android from 2012 to 2015, and the support iOS devices get is beyond incredible, got nothing to worry about.

25. jroc74

Posts: 6023; Member since: Dec 30, 2010

+1 million. That 2nd paragraph says it all. But many told me that support, updates would be sooo much better than Android..... And not only did changing the kernel screw many over...many also took that change to reset MS's mobile strategy/time on the market. (aka moving goalposts.) After that happened the launch of WP/Win Mo magically changed from late 2010 to the kernel change date....

41. elitewolverine

Posts: 5192; Member since: Oct 28, 2013

Why did you not talk about apps breaking in 2.3 to 4.x change or to the 4.4 change or 5.x change. Yes they break. I deal with it daily of an app that 'used' to work for customers until the latest 'update'. Or just look in the app store and see how many apps no longer support old code. Washed out screen? You do know you can adjust it...but I bet you didn't even go into the settings. Plastic: not a huge fan but you can change it, plus my plastic 1520 is holding up better than the metal clad devices Talk about over priced and then you mentioned the iPhone? seriously? Though I defend iphone all the time this is highly ironic. I have windows 10 for a year, old phones are still stuck on carrier update lock ins. You know like how the note 3 doesn't have android 6, and how android 6 has 1% of the market share of android. As a windows fan, I don't find the 950 a screw over at all, I get continuum support, I get windows hello (which we use on the surface all the time), I get a camera that is top notch, sd card support with most app install support to sd, even some of the preinstalled ones. Also all the old windows 7 phone apps worked on windows 8, well perhaps not all there was probably some weird one that failed. But you could develop for 7 and it would work. Just as a side thought, even the 810 which TMO stopped supporting some years ago and didn't even get the 8.1 update, can run windows 10 through their insider app. Although enjoy the 6S, not a bad device.

54. joey_sfb

Posts: 6794; Member since: Mar 29, 2012

I feel Windows 10 violate my trust by spying on me. There is no way in hell I will use WP10 phone.


Posts: 418; Member since: Sep 29, 2015

What Microsoft needs to do is make competition if you don't have a youtube make your own to compete. Don't have Snapchat make a better version and include it with skype. Make a Surface Phone and a Surface Phone mini in blue, gray, black all metal. Watch the people come and partner with all laptop OEM to make their own phone to match imagine Del xps phone on windows 10 mobile boom. Then advertise it and you will win.

6. Charlie2k

Posts: 138; Member since: Jan 11, 2016

"Windows Phone is a distant third behind iOS and Android and it is going to take something extraordinary to change that." Really strange way of putting it. Did notice Alan wrote the article. Ain't iOS and Windows Mobile both distant? The gap between Windows mobile and iOS is none existent compared to the gap between iOS and Android. Android has +85% of the market.

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