Apple's $300 photo book is the subject of The Late Show's spot-on satire



Just like you find on other late night shows, a release by Apple is turned by The Late Show into a satirized clip in the same style of the company's new product videos. This includes the usual British accent voice over that is meant to imitate Apple design chief Jony Ive, whose voice has become synonymous with the official videos.

The video was supposed to be taking an in-depth look at the features on the new "Designed by Apple in California" photo book recently announced by the tech titan. While a book is about as low tech as could be, the Ive-esque voice opens the video by reciting previous Apple products that included "book" in its name. "There was the iBook, the Mac Book, and now the most advanced book we've ever made. The Apple Book. Using the most innovative technology from 1440, we were able to take an experience that was instantly familiar and charge $300 for it."

The best line though, came from a female engineer who we are led to believe worked on the project. "Its touchpage technology allows you to simply swipe your finger on a page to turn it." And we are told that in order to make the Apple Book intuitive, its pages are sequential. What innovation!

It's a nice job by The Late Show to capture the essence of an Apple release video. And you can watch it by clicking the clip found at the top of the story.

source: TheLateShow via BGR

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