Apple plans to improve Apple Maps by rebuilding the app and using its own mapping data

Apple plans to improve Apple Maps by rebuilding the app and using its own mapping data
In September 2012, Apple Maps was launched and replaced Google Maps as the default mapping service on iOS. But Apple Maps did not get off to a good start to say the least. Landmarks were mislabeled, street names and cities misspelled, countries were missing, and in Australia, the app was called life threatening after it led some motorists to a dangerous part of the Australian bush. Apple Maps was performing so poorly at first, that Apple CEO Tim Cook apologized and told iPhone users to use Google Maps or other competing mapping apps while the company was improving it.

Even after Apple improved Maps, it still wasn't as polished and as useful as Google Maps. As a result, the company has decided to rebuild the app. The tech giant says that it will no longer rely on third party mapping data from providers like TomTom. So Apple is rolling out a fleet of vans equipped with cameras and sensors to collect its own mapping data. By collecting the data itself, Apple says it will be able to improve the quality of the directions and maps that are produced by the app.

It plans on debuting the new Apple Maps in San Francisco and the Bay area with the next iOS 12 beta. By next fall, the northern part of California will be covered. Eddy Cue, Apple's senior vice president of Internet Software and Services, says that Apple wants more accuracy in its mapping app. It also wants to provide users with faster updates to incorporate construction and other changes that would force drivers to take alternate routes. Apple even wants more accurate representation of the area surrounding a roadway, with Maps showing more of the local environment including walkways, trees and ponds.

Apple has its new vans on the road. More sophisticated than some other vehicles used to perform the same task, information collected is sent to an iPad inside the vehicle that is running special software. Hopefully, Apple has learned the lesson that if you want something done right, you have to do it yourself.

source: TechCrunch



1. lyndon420

Posts: 6823; Member since: Jul 11, 2012

Geez. When apple gets things up to Google's current standards, Google Maps will have advanced to another level all together. Curious as to why apple is even bothering with this venture especially when Google has been using satellite imagery for years...where does apple plan on getting that data from... Google? I get that they are selling fewer handsets now and trying to switch over to more of a software service provider, but this will most likely be a very daunting task for them.

4. sgodsell

Posts: 7433; Member since: Mar 16, 2013

Not to mention Apples maps only runs on iOS and Apple supported hardware. This is where Google maps runs on not only iOS and Apple hardware, but Android, many browsers, Windows Linux, and the list goes on. Apple will never support any other platform.

7. darkkjedii

Posts: 31291; Member since: Feb 05, 2011

Why do they need to support any other platform?

9. lyndon420

Posts: 6823; Member since: Jul 11, 2012

Imagine if apple maps turned into a superior mapping alternative to Google's? Maybe supporting other platforms would give some people an incentive to switch over to ios. An Android user wouldn't know what they're missing...or would they?!

10. ShadowUnleashed

Posts: 88; Member since: Feb 08, 2018

I wouldn't care one bit. There wouldn't be Apple Maps for Android, most likely, so I don't see why I should care about it when I already have Google Maps. And well, Google is definitely not gonna sit down and watch Apple trying to improve; they're gonna keep improving as well, so it won't get surpassed.

14. lyndon420

Posts: 6823; Member since: Jul 11, 2012

I don't really care either. Chances are I'd be long dead before apple catches up to what Google has. Honestly I have no interest in anything apple has to offer...darkk was a little lost on insight so I offered some is all.

15. midan

Posts: 2984; Member since: Oct 09, 2017

"Honestly I have no interest in anything apple has to offer..." And yet you are here writing these insecure posts.

22. lyndon420

Posts: 6823; Member since: Jul 11, 2012


16. apple-rulz

Posts: 2186; Member since: Dec 27, 2016

You have a lot of interest in what Apple has to offer, that’s why you comment on every article that concerns them. If you really had no interest in Apple, you wouldn’t even waste your time commenting.

19. lyndon420

Posts: 6823; Member since: Jul 11, 2012

Oh boy...looks like you got me lol. K...the only thing that interests me about apple are the articles posted here...especially the defensive comment sections. Some of you are so easily triggered...very entertaining. ;)

20. xfire99

Posts: 1206; Member since: Mar 14, 2012

Billions of peoples inputs/edits/corrections on maps are also very important to Google Maps success. Apple Maps will never be as good as Google Maps just running on 1 platform.

8. Finalflash

Posts: 4063; Member since: Jul 23, 2013

Even right now Apple maps is decades behind Google's offerings so I don't know how they expect to catch up with Google by having less data and already being behind. They're doing this because Tim is desperate to cut more costs and make more money because that is the only way he knows how to make money. Apparently, it's TomTom's turn at the axe. Unlike Jobs who looked to create value and bring more people to the fold, Tim only knows how to manipulate the financials to make any gains. So many of Apple's suppliers are being killed off and anyone who is too big to kill, like QC and Samsung, they just sue and try to use IP for free. It's pretty much as Jobs predicted, Cook is busy making newer and newer sized bottles (two new sizes coming this year maybe). Ive's is too busy making cups and calling it Homepod or Mac pro, basically just designing the same trash can and shoving different tech into it. Other great inventions include keyboards that fail vs dust, useless emoji bars that are some how supposed to replace a touch screen, a "dumb" smartspeaker, etc.

2. darkkjedii

Posts: 31291; Member since: Feb 05, 2011

Should’ve done that from the start. Apple maps has come a long way, and is very accurate now (for me anyway), but this is a smart move. Google maps were shakey too at first, but it improved and is now about the best there is. Keep at it, but hurry up Apple, being late to the game is only good, when you arrive perfected. Apple maps arrived fkd up.

3. Jrod99

Posts: 757; Member since: Jan 15, 2016

Dang. Can I get a job driving around to update the service? My current job not getting it done

5. drunkenjay

Posts: 1696; Member since: Feb 11, 2013

i prefer google maps. it's way better for me.

13. kucma

Posts: 87; Member since: Feb 01, 2017

Hence the rebuild! :)

6. vandroid

Posts: 405; Member since: Sep 04, 2012

Yea nope. Apple just needs to give us the option to find someone's location and open it up in google maps.

11. LiveFaith

Posts: 484; Member since: Jul 04, 2015

Good Lord, theyre just now trying to tighten the screws on this steaming pile? The more mapping options the better IMO. But, the brazenness of Apple to remove Google Maps off their phones originally leaving their near worthless mapping software. And now Siri cannot use Google Maps natively afaik if you want to do voice commands. What's sad is that most Apple users have no idea how in the dark ages they are when it comes to built-in mapping. They just keep buying the iPhone while it's maker screws them front and center.

12. Demo-jay

Posts: 77; Member since: Feb 13, 2018

Would be a better alternative if made available in both platforms...Google maps might be accurate in other main countries but for some,it doesn't keep it's alternative am using now is HERE Maps,the best ever....


Posts: 2817; Member since: Oct 03, 2012

Apple maps is a joke, please just kill it!

24. darkkjedii

Posts: 31291; Member since: Feb 05, 2011

Apple Maps is fine. Fine to the point, I deleted Google Maps from my iPhone a couple years ago, and have never even thought of reinstalling it. I use Google Maps on my Note 8, and Apple Maps on my X. No issues whatsoever with either one.


Posts: 2817; Member since: Oct 03, 2012

Here Maps is superior.

27. darkkjedii

Posts: 31291; Member since: Feb 05, 2011

Ok, and that’s cool, but Apple Maps is not a joke. Its matured very well.

23. path45th

Posts: 406; Member since: Sep 11, 2016

I haven’t used Google maps for ages. Apple Maps is just perfect for me.

25. tedkord

Posts: 17410; Member since: Jun 17, 2009

I thought the were using their own mapping data from the beginning. That was why it was so inaccurate at launch.

28. tokuzumi

Posts: 1925; Member since: Aug 27, 2009

I used Apple maps once, as Google maps tried to take me into a chained off back entrance to a sporting event I attended a year ago. Other than that, I've always used Google Maps, and never had an issue.

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