Pricing seen as the reason for Apple's low orders to suppliers for the Apple iPad Pro

Pricing seen as the reason for Apple's low orders to suppliers for the Apple iPad Pro
According to sources in the upstream supply chain, the price of the Apple iPad Pro is causing Apple to limit orders with the supply chain for the 12.9-inch tablet. Expected to launch sometime next month, the price of the device ($799-$1079), along with accessories like the Apple Pencil ($99) and the Smart Keyboard ($169), means that the lowest price for a serious user will exceed over $1000.

Sources within the upstream supply chain say that at that price, Apple is not likely to win over many businesses since companies are looking to cut costs at this stage of the business cycle. Yet, Apple had originally said that the iPad Pro would be designed for the enterprise, and for educational use. 

As a result of the cautious business environment, Apple has placed orders for 2.5 million units for delivery before the end of the year. And if holiday sales fail to reach expectations, first quarter orders could be lower. Also possibly impacting sales is the launch of the Microsoft Surface Pro 4, the sequel to the extremely popular Surface Pro 3.

Besides its 12.9-inch screen, which features a resolution of 2048 x 2732 and a 265ppi pixel density, the iPad Pro includes the Apple A9X chipset, a rear-facing 8MP camera, and a front-facing 1.2MP snapper. While a source originally claimed that the slate featured 4GB of RAM inside, that statement was later retracted.

source: Digitimes

Related phones

iPad Pro
  • Display 12.9" 2048 x 2732 pixels
  • Camera 8 MP / 1.2 MP front
  • Processor Apple A9X, Dual-core, 2260 MHz
  • Storage 128 GB
  • Battery 10307 mAh



1. AlikMalix unregistered


39. SamsungPhanboy

Posts: 765; Member since: Mar 31, 2015

Everybody here knows I'm a huge Apple/Samsung/Microsoft/Google fanboy. This tablet is one of the dumbest things Apple could have done considering the price point. 800 bucks for a MOBILE TABLET that doesn't even include they stylus or a keyboard?!! I'd get a Pixel C or Surface before ever considering this overpriced brick. I can almost guarantee if Steve Jobs were still alive, this would never have been introduced.

46. Nathan_ingx

Posts: 4769; Member since: Mar 07, 2012

What's with the introduction bruh? Haha... You could've done without it.

47. SamsungPhanboy

Posts: 765; Member since: Mar 31, 2015

Haha my bad, you know how people are on here though. Some label you as an Apple hater if you criticize them even a little bit.

62. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

Yes and no. Both Samsung and Apple messed up on this one, but at least the Note Pro does do more. But for me its price. Its just a bigger ipad. It adds no beneficial features that take in the benefit of its size. For example...its 12.9" which makes it a keyboardless laptop. Now, the only feature it has is splitscreen. Splitscreen is so 5 years ago on Samsung first tablet-like device. The best Apple could offer 5 years later is 50/50 screen split? What type of apps will it have other than the ability to download Microsoft Office? Nothing. At least Samsung offered the Note pro with double the features of the Note 10.1. They took splitscreen and made it do you can split 4 apps, still has full multi-tasking on top of that with S-pen apps and the media player being able to be brought on top of all of those and moved around freely. That and a pen is included all for 849 with expandible storage up to 128GB. But ARM is so limited which is why Microsoft dropped the base Surface because it was a piece of junk. We dont need 12" movie/music players. For that size we need productivity at its best, especially at similar costs. Why would any fool pay $799 for this, when a Surface Pro is only $899, has a real CPU/GPU, can run real application instead of phone apps from 2007? I already seen posts of peopel claiming they are goign to buy one...stealing Darkk's post, "they can't resist, just like flies (to crap)." $1000 for a tablet from any brand is more than a comparable PC. You can get laptop or Windows PC tablet for less with betetr specs, better capabilities ad a real operating system, whcih is where both Samsung and Appel messed up. Samsung should have made the Note pro a Windows PC, where they could have had an application installed that makes the TW overlay to bring in Samsung features when the device is in tablet mode. Apple should have made the iPad Pro with OS X...PERIOD. A bigger heavier iPad with no extended features is an expensive piece of junk. For the 1M people who plan to buy this just because its from Apple, just shows you are dumb. I have to admit, even though I didn't rush to buy the Note Pro, I did buy it almost 2 years later. I like the device. But is is boring, limited and offers no real benefit over the pocket sized Note other than size. I hate I ever bought it which is why its up for sale.

63. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

Jobs would have with OS X...not iOS.

40. TSMan2

Posts: 363; Member since: Aug 20, 2015

"Pricing seen as the reason for Apple's low orders to suppliers for the Apple iPad Pro" So many words to make it misty , just to avoid the : "Apple iPad Pro doesn't sell good"

42. ecmedic4

Posts: 520; Member since: May 02, 2013

It hasn't even went on sale yet. Please read the article better before commenting. Considering the price point, they are being cautious and expecting possible low sales so they are limiting component orders from suppliers.

52. TSMan2

Posts: 363; Member since: Aug 20, 2015

What? Does it change the point? OK , I'll make it for you. "Apple iPad Pro will not sell as good, as expected" BTW the price is not the main reason , but what you get for this price.

64. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

You mean, they expect it wont sell well which is why they are ordering limited parts because they dont want to be stuck with any. Samsung released a 12" tablet a bit ago. No one wanted it because at $849 you better off getting a Windows PC laptop. At the time I wanted the Note Pro so bad. I just bought it4 months ago. WORSE THING I EVER DID> I knew I shouldnt have gotten it, but at the time I sold my Note 4 and I wanted the Note pro to replace it for when I go to customer sites to work and I need to read CAD drawings and diagrams I made on Visio to do installation of hardware. But there were times I need to make changes and I couldn't because of course I can't edit Visio docs on ARM without ruining them. An iPad Pro with OS X I would actually buy just to use as a portable music studio and for other things. But I would take a Surface first. Apple has the money and the capability to make a device very similar to the Surface with active cooling and running a desktop classed OS. I guess they want to see how much sh!t they can actually sell fans I guess.

50. janis

Posts: 397; Member since: Mar 10, 2014

i consider this years apple event complete fail, some stupid products, iphone same for more money, ipad same sh$$$ OS just bigger, while we can get 2 phones(better phones) for iphone cost and that tablet is joke, full with pencil and cover is same price as surface pro 4 which runs full PS or LR no problem.

2. NonFanBoy

Posts: 180; Member since: May 28, 2015

Why would anyone except the blinded Apple fans get this over a Surface Pro is beyond me. On the one hand we have a tablet running a full fledged Windows 10 OS and on the other hand we have an enlarged iPad. Its just a no-brainer for any user/enterprise.

4. Wiencon

Posts: 2278; Member since: Aug 06, 2014

I have to agree, even 4 gigs of RAM will not make iOS a serious enterprise platform. No one needs such blown up iPad, 12 inches is enormous for a tablet

17. sgtdisturbed47

Posts: 970; Member since: Feb 02, 2012

I agree. No matter how much RAM or whatever processor they use, the fact that it's priced that high without using Mac OS is absurd. They wanted to make a workhorse tablet, but it's still a Facebook and Instagram tablet. No serious work will be done on it.

5. Podrick

Posts: 1285; Member since: Aug 19, 2015

"Why would anyone except the blinded Apple fans get this over a Surface Pro is beyond me." For the logo.

53. o7o

Posts: 114; Member since: Jun 26, 2009

People who buy for the logo are actually those "blinded Apple fans" he was taking about?

6. Mxyzpltk unregistered

Better have iOS than that spyware OS windows 10.

8. spiderpig2894

Posts: 597; Member since: Jan 10, 2012

Remember, it is reported that iOS is not yours and the government (prbably depends on the country) has the access to your device. Still laughing? Though everything is already spied. Nothing is secure anymore.

9. NoToFanboys

Posts: 3231; Member since: Oct 03, 2015

That is not the real Mxy.

23. Mxyzptlk unregistered

That's someone trying to pose as me and I think it's meanest.

25. meanestgenius

Posts: 22487; Member since: May 28, 2014

Keep dreaming, Michelle. You're not worth the effort.

43. Mxyzptlk unregistered

Keep flattering yourself. All of this because I said some stuff about BlackBerry.

48. meanestgenius

Posts: 22487; Member since: May 28, 2014

You're clearly the one "flattering" yourself here. You're just not important enough to me to warrant me doing such a thing. I don't need to create a faux account of you to ridicule you. You do a great job of that all by yourself, no help necessary.

56. Mxyzptlk unregistered

Well you've been known to deflect and lie along with being a hypocrite.

57. meanestgenius

Posts: 22487; Member since: May 28, 2014

All things that you're known for. Nice deflection and lie, Mr. Hypocrite.

26. TezzaBP

Posts: 274; Member since: May 18, 2015

Gonna report the fake one for you friend

27. meanestgenius

Posts: 22487; Member since: May 28, 2014

I've already done the same. One Mxy around here is enough for a lifetime.

54. Mxyzptlk unregistered

Maybe you should make like a tree and leave.

58. meanestgenius

Posts: 22487; Member since: May 28, 2014

What are you, an adolescent brat? Oh wait... You would say something that lame.

55. Mxyzptlk unregistered

Thank you. I'm going to report it until it's exterminated.

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