Apple makes a strong sales pitch to the enterprise

Apple makes a strong sales pitch to the enterprise
Apple is making an aggressive push in an attempt to win corporate business. According to a report from Reuters, the tech titan has developed a special sales team to work with big-time corporations like Citicorp. Additionally, about a dozen developers will receive calls from Apple's new dedicated sales team. This crew meets with the CIOs of top corporations, who are more eager to open the door when they hear that it is Apple on the other side.

Back in July, Apple and IBM announced a partnership, with IBM agreeing to build enterprise related apps for iOS devices. Apple is looking to take market share from HP and Dell inside the office, steal some software revenue from SAP and Oracle, and grab more mobile enterprise business away from Samsung, Google and Microsoft. Apple is also hoping to turn things around with the iPad. Sales in the entire tablet market have been dropping, and with the hugely popular Apple iPhone 6 Plus offering buyers 5.5-inches of iOS goodness, the phablet is cannibalizing sales of the 7.9 inch Apple iPad mini line.

Thanks to the partnership with IBM, Apple can sell versions of the iPhone and iPad to corporations, with custom apps installed. Apple has been meeting with two companies, ServiceMax and PlanGrid, that have experience in selling apps to businesses. The former is an app that helps companies manage a fleet of service technicians. Customers include Procter and Gamble and Dupont. The company says that 95% of their customers employ Apple devices, and each one typically orders thousands of iPhones and iPads. The field service industry is a $15 billion market that could be huge for Apple. Working out a deal with just one of ServiceMax's clients could mean huge sales for Apple.

To try to make its apps different from what Microsoft and Oracle are offering businesses, Apple is relying on IBM's predictive software, enterprise-grade security and data analytics. The goal is to sell companies on the apps that can be used as a tool to make business easier. Once these firms are sold on the apps, Apple swoops in with the hardware sales. According to the report, money center banking giant Citicorp, has already signed up with Apple.


source: Reuters

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44 Comments

1. TimCook

Posts: 450; Member since: Oct 23, 2014

Apple is simply the Best

2. Busyboy unregistered

In the eyes of a.. Well you know

3. Dastrix unregistered

No really! xD

4. Arte.8800

Posts: 48; Member since: Nov 10, 2014

At providing substandard medicore products. Also a rippof.

5. Martin_Cooper

Posts: 1774; Member since: Jul 30, 2013

Ye they are so terrible that year after year they come on top of the user satisfaction charts. Terrible I tell you!

6. Arte.8800

Posts: 48; Member since: Nov 10, 2014

Why wouldn't it....: having total control over updates, charging a high price for a midrange device, then making billions on reparing cracked screen. Taking funds from us, and providing services: which you say are on top, YOY. "Magical".

8. sgodsell

Posts: 7451; Member since: Mar 16, 2013

Others call the other services and charges from Apple. The bend over fees.

10. darkkjedii

Posts: 31313; Member since: Feb 05, 2011

Well said M_C

25. laughmi

Posts: 283; Member since: Oct 28, 2014

Actually Apple has been selling more since most of the big North American and many other companies are giving off the phones to the employees for free as an enterprise phone. Have seen companies like IMF giving free iphones to employees as business phones. This increases the sales a lot for Apple. Coupled with many people buying it just for (American) patriotic reasons gives apple good benefit. if these 2 things go away, Apple's sales wouldn't be anything before Android.

7. RebelwithoutaClue unregistered

Enterprise wise, not at all. Mobile device manament sucks on iOS, for a lot of restrictions you need a mac computer to configure the devices locally, not to mention there aren't that many restrictions/settings to begin with. And iOS doesn't work well with a lot of Windows enterprise features like Sharepoint or Self-Service Portal for System Center nor can updates be centrally managed.

9. johnbftl

Posts: 283; Member since: Jun 09, 2012

I doubt their going to make a substantial hit in the enterprise market any time soon. After the recent iCloud disaster, it's going to be tough to pitch user security to companies.

11. zibbyzib2000

Posts: 221; Member since: Nov 18, 2010

...and I quote "they do want the penetration"

12. BBRYy

Posts: 29; Member since: Oct 06, 2014

BlackBerry got this field covered

15. Mxyzptlk unregistered

About the only thing they can cover.

18. meanestgenius

Posts: 22276; Member since: May 28, 2014

Too bad Apple can't cover it, even though they're desperately trying to.

19. Mxyzptlk unregistered

They don't need to. Unlike BB, Apple isn't desperate to make a profit. Apple has the money to invest into getting resources to enter the enterprise market. The minute Blackberry tries to go outside their niche market, they'll be in the same sinking boat they were in when they tried to compete with touchscreen phones.

21. meanestgenius

Posts: 22276; Member since: May 28, 2014

Yes, they do need to. The consumer market is saturated, and Apple's market share keeps shrinking, no matter how many iPhones they are able to sell. You call the enterprise market niche, but Apple, while a consumer company, is also being relegated to "niche" status. That's evident by their ever-shrinking market share despite the fact that they sell so many phones. Mind you, most iPhone sales are to repeat customers. That's also why there is no real growth in market share for Apple. Charging an arm and a leg and a kidney for a mid-ranged(at BEST)product is the only way Apple can keep their profits so high. Now they want to desperately enter the enterprise market, a market which BlackBerry owns. Apple seeks to branch out of its element, and so far, is having little to no luck at it. They'd best stay clear of the enterprise market, or they will eventually see those high profits begin to shrink.

29. Mxyzptlk unregistered

Funny how a lot of business are using iPads. Blackberry will never be mainstream compared to the others. It has nothing that can compete

34. meanestgenius

Posts: 22276; Member since: May 28, 2014

So who cares about BlackBerry being mainstream? You? All BlackBerry is concerned with, as well as I, is the enterprise market. And they totally ECLIPSE Apple in the enterprise market. iPads are used for business, and the MDM comes from BlackBerry. Apple just cannot compete in the enterprise market with BlackBerry.

32. kindlefireowner

Posts: 504; Member since: Dec 05, 2011

Apple Scores Security Win Over BlackBerryhttp://m.seekingalpha.com/article/2659915?source=ansh $AAPL, $BBRY, $IBM

39. meanestgenius

Posts: 22276; Member since: May 28, 2014

42. kindlefireowner

Posts: 504; Member since: Dec 05, 2011

Debunking The BlackBerry Security Mythhttp://m.seekingalpha.com/article/2644245?source=ansh $BBRY, $AAPL, $GOOG, $SSNLF, $GOOGL

43. meanestgenius

Posts: 22276; Member since: May 28, 2014

23. BobbyDigital

Posts: 2125; Member since: May 29, 2014

If they don't need to then why are they doing it?

28. Mxyzptlk unregistered

Because they can

13. meanestgenius

Posts: 22276; Member since: May 28, 2014

Apple is not going to make any significant inroads in the enterprise market. You can't just join up with others, even if it is IBM, create an app, and call it security. You need a complete end-to-end solution like BlackBerry provides, and NOBODY does security like BlackBerry. Even as far as EMM solutions go, nobody provides a more secure one than BlackBerry. Good luck, Apple. You're definitely going to need it up against the likes of BlackBerry in the enterprise field.

16. Mxyzptlk unregistered

Sounds like a biased Blackberry pitch.

17. meanestgenius

Posts: 22276; Member since: May 28, 2014

Sounds like a butthurt iFan.

20. Mxyzptlk unregistered

Look who's talking.

22. meanestgenius

Posts: 22276; Member since: May 28, 2014

You're still butthurt.

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