Apple iPhone X: all the official images and the promo video

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With a brand new and unique design, the iPhone X is indeed every bit as "notch"-y and "edge-less" as the leaks and concept renders suggested, and continues the new trend for minimal bezels and maximum screen estate in a footprint reserved for much shorter display diagonals before. 

That's not all there is to it, though, as the phone offers much more advanced features under the hood, compared to anything Apple has done so far. Still, looks matter as much, if not more, than performance these days, and the iPhone X will be available in black and white, and you can take a look at the official images of Apple's newest and most expensive phone to date in the slides above.

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