Apple iPad dominates tablet generated web surfing; Amazon Kindle Fire is a distant second

Apple iPad dominates tablet generated web surfing; Amazon Kindle Fire is a distant second
Mobile ad network Chitika kept an eye on internet traffic generated by tablets over a three month period ended in August, using a seven-day rolling average to measure the web traffic coming from different slates. The metrics firm discovered somethin quite interesting. When the Nexus 7 (2013) refresh was launched, it did nothing to increase internet surfing by Android tablet users. But when Amazon lowered prices on it's Kindle Fire slabs, there was a noticeable improvement in web browsing coming from Android tablets.

The information, coming from analysis of tens of millions of mobile ad impressions, reveals that at the end of June, the various generations of Apple iPads in use accounted for a whopping 84.3% of internet traffic coming from a tablet. The Amazon Kindle Fire slates were a distant second at 5.7%. Samsung Galaxy tablets were third with a 4.2% share. Apparently, tablet users have more of an affinity for apps than they do for browsing the web, but that doesn't explain the large gap between those surfing the web on an iPad and those using an Android device.

Other figures of note. The Microsoft Surface tablets account for .5% of the internet use that comes from a slate while the BlackBerry PlayBook accounts for .4%. Among Android tablets only, the Kindle Fire family is responsible for 42.5% of tablet based browsing. 27.7% of Android browsing comes from Samsung Galaxy tablets while 7.2% comes from the Google Nexus 7.


source: Chitika via Forbes

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49 Comments

1. danwatson

Posts: 117; Member since: Jan 03, 2012

Wow, I'm surprised it is still that significant. I would have expected this 2 years ago...not anymore.

4. Ninetysix

Posts: 2962; Member since: Oct 08, 2012

Surfing the web? We don't have time for that. As an android user, most of my time is used up by changing ROMs 3x per day. Running benchmarks, downloading task killers, automation apps, battery saving apps, ad killers, overclocking apps, and more benchmark app and ROMs. We would love to surf more but we just don't have the time.

6. PapaSmurf

Posts: 10457; Member since: May 14, 2012

I just found a grammatical error in your post but I'm not going to bother fixing it. Grammar Nazi is on vacation for the day.

10. Ninetysix

Posts: 2962; Member since: Oct 08, 2012

I see it..thanks :)

11. tacarat

Posts: 854; Member since: Apr 22, 2013

I run my browsers in desktop mode so the porn sites render the way I like. Did I say porn? I meant porn.

48. darkkjedii

Posts: 30966; Member since: Feb 05, 2011

Sweet post lol +1.

19. amasog

Posts: 552; Member since: Aug 22, 2013

excuses... more excuses... never run out of excuses.. LOL!

45. JunitoNH

Posts: 1946; Member since: Feb 15, 2012

They sure don't. Listen, I really don't care for Apple phones, Android is my preference. However, when it comes to tablets, Android tablets just plain stink, period, including Nexus 7. I thought you guys needed a bigger screen to surf, Lol

23. darkkjedii

Posts: 30966; Member since: Feb 05, 2011

Lmao, dude that was funny. You're gonna pi$$ off a few with that one.

25. protozeloz

Posts: 5396; Member since: Sep 16, 2010

Im an android fan and I haven't rooted/flashed/installed an app killer... so what he says look more like a silly cry for attention

28. darkkjedii

Posts: 30966; Member since: Feb 05, 2011

More like a hella funny cry

32. GeekyGene

Posts: 88; Member since: Aug 25, 2013

Surfing the web... Ain't no android user got time fo' dat.

39. darkkjedii

Posts: 30966; Member since: Feb 05, 2011

I see what you did there lol. +1

41. papss unregistered

I haven't laughed that hard at a post in a while.. Ironic part is I'm posting with my ipad

47. darkkjedii

Posts: 30966; Member since: Feb 05, 2011

Me too +1

7. NexusPhan

Posts: 632; Member since: Jul 11, 2013

All of my friends (and myself) who use an android tablet set the user agent as iPad so that it reports itself as an iPad to sites. This way you get iPad optimized websites instead of android phone optimized sites. I have a feeling that may be throwing the number off. A lot of android tablet users are power users and likely use this trick too.

9. Ninetysix

Posts: 2962; Member since: Oct 08, 2012

I have my AOSP browser on my S4 set to desktop. Not sure what that will be reported as.

33. tedkord

Posts: 17311; Member since: Jun 17, 2009

Depends on the browser. Dolphin shows up as Safari on Mac. It depends on what uastring the browser substitutes.

24. nessman

Posts: 6; Member since: Sep 12, 2012

yea, I'm sure that's it ... LOL

40. darkkjedii

Posts: 30966; Member since: Feb 05, 2011

Uhhhh yeahhhhhhhhhhhh mmm hmmmmm.........

42. papss unregistered

Yeah no... Don't kid yourself.

43. joey_sfb

Posts: 6794; Member since: Mar 29, 2012

Plus Android have multiple web engine available, Webkits, Gecko, Presto, etc... And the browsers that use those engines could be set to desktop mode if the user chooses. iPad use Safari web engine, other iPad browsers apps are only allow to use a subset feature of the safari engine. That why i only use Apple iPad Safari browser cause its the best internet browser for iPad.

49. darkkjedii

Posts: 30966; Member since: Feb 05, 2011

"iPad use safari web engine"? If you only have a Bentley as your mode of transportation, I'd say you're in pretty good shape.

44. Napalm_3nema

Posts: 2236; Member since: Jun 14, 2013

I do the same thing, but there really aren't that many Nexus owners or power users to skew the results this much.

12. verbalize

Posts: 150; Member since: May 03, 2013

When you have a glitch free product people will buy it and use it. When I had my Samsung pad it was glitchy and not fun to use. I have it to a family member ( poor sucker) and bought a iPad. What a differance

2. Sauce unregistered

LMFAO

3. Ninetysix

Posts: 2962; Member since: Oct 08, 2012

But but but that fandroid on PA said that Apple is dead? How can this be?

5. PapaSmurf

Posts: 10457; Member since: May 14, 2012

Ninetysix always cracks me up with comments like these. +1

34. tedkord

Posts: 17311; Member since: Jun 17, 2009

These are the type of stats you report when you don't have any good stats to brag about. Like, "our tv show is number one with triple amputees between the ages of 18 and 18-1/2.

8. Finalflash

Posts: 4063; Member since: Jul 23, 2013

I really do not know how anyone can take Chikita seriously anymore. Everyone else is reporting sane numbers like 30% and 40% for either Android or iOS and even a few for WP but Chikita has been reporting 90% for iOS since last decade. I really do not know by which metric they measure versus everyone else that they get such a high discrepancy. Oh well, not that it matters, hopefully it just pushes everyone to be better.

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