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Apple has allegedly placed its foldable iPhone project on ice after the pliable panels it tested didn't manage to pass its display department muster. This claim from one typically credible leakster from the vast confines of the Chinese tech blogosphere maintains that Apple took some bendy handsets to test and reverse engineer them, as well as examine foldable display samples sent to it by screen makers.
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So far so good, Korean media recently reported that Apple has indeed taken delivery of foldable display samples from the likes of Samsung, LG, or BOE, basically all the usual suspects that make such panels. One of the devices with foldable displays that Apple examined allegedly failed within a few days, though the source doesn't clarify if the hinge broke or if it developed screen artifacts.
That's not the whole reason for the rumored freezing of the foldable iPhone project, though, as Apple's display department reportedly didn't find the overall foldable panel quality up to its usual snuff. That's not hard to imagine, either, as Apple has been known to be very demanding when it comes to panel characteristics, durability, and pricing, often sending its display suppliers in a tizzy.
Foldable phones have excellent displays
Who knew?
Foldable phones already have killer screens, both indoors and out
The whole episode or the reading of it are rather nonsensical, though. We've been testing foldable phone displays for a good while now and, while the first editions had their set of durability and display specs challenges, now their screens are on par, and sometimes even better than those of their brethren without a hinge. Take the Samsung Galaxy Z Fold 5 or the OnePlus Open displays, for example.
They are extremely bright, with high dynamic refresh rates and top HDR certifications. In short, they look great no matter how you slice it or unfurl it. In fact, the specs gap between modern devices with foldable displays and with rigid ones has been all but erased.
The CIE 1931 xy color gamut chart represents the set(area)of colors that a display can reproduce,with the sRGB colorspace(the highlighted triangle)serving as reference.The chart also provides a visual representation of a display's color accuracy. The small squares across the boundaries of the triangle are the reference points for the various colors, while the small dots are the actual measurements. Ideally, each dot should be positioned on top of its respective square. The 'x:CIE31' and 'y:CIE31' values in the table below the chart indicate the position of each measurement on the chart. 'Y' shows the luminance (in nits) of each measured color, while 'Target Y' is the desired luminance level for that color. Finally, 'ΔE 2000' is the Delta E value of the measured color. Delta E values of below 2 are ideal.
The Color accuracy chart gives an idea of how close a display's measured colors are to their referential values. The first line holds the measured (actual) colors, while the second line holds the reference (target) colors. The closer the actual colors are to the target ones, the better.
The Grayscale accuracy chart shows whether a display has a correct white balance(balance between red,green and blue)across different levels of grey(from dark to bright).The closer the Actual colors are to the Target ones,the better.
As you can see, the foldables here meet or exceed the display quality benchmarks of both 2023 and 2024 flagships, including those with 4500 advertised brightness, or Apple and Samsung's vaunted flagship phone OLED displays.
Apple doesn't need foldable iPhone but it may launch a foldable iPad
Why fold?
According to today's fresh TrendForce report, foldable phone shipments hit about 16 million units last year, up 25% since 2022, but still only commanding 1.4% of the market. While at one point foldables were the fastest growing segment with numerous Chinese companies releasing their first or second try at a foldable, growth is expected to be more tepid this year, with bendy handset shipments going up 11% to 17.7 million units. As per the TrendForce analysts, "this growth rate remains below market expectations, with the segment’s share predicted to exceed 2% only by 2025."
Foldable phones market share
In terms of brand performance, Samsung remains the market leader despite its market share sliding from 80% in 2022 to under 70% in 2023, while Huawei’s shipments have risen to 12%. Brands such as Xiaomi, Oppo, and Vivo have kept their shares below 10%. Looking ahead to 2024, Samsung aims to maintain its foldable phone market share around 60%, consistent with its 2023 target. Huawei, in contrast, is aggressively boosting its foldable phone shipments, aiming for a market share that could surpass 20%.
Faster market penetration rates would come when all the foldable phone drawbacks in the mind of consumers - chiefly price and footprint - are addressed. Chinese makers like Oppo or OnePlus already showed that foldable phones can be thin, light, affordable and with good cameras, too. Samsung has reportedly taken notice, trying to catch up to them with a thinner, cheaper Galaxy Z Fold 6, but it remains to be seen if all those advancements will make foldables the preferred choice with any meaningful market share rates in the next few years.
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Way thinner than before, foldables are still considered bulky
To hinge or not to hinge
All the brouhaha how foldable phone displays are not up to Apple's high standards and this may have paused the development of the proverbial bendy iPhone misses the mark that Apple simply doesn't need one. Its bread-and-butter iPhone franchise is selling like hot cakes and is something Apple wouldn't dilute or cannibalize willy-nilly without a compelling reason.
Putting a hinge in the middle of an iPhone is just not such a reason. Yes, a hinge, since the iPhone still comes with a flexible display with a plastic substrate like they all do now. The sheer act of folding and unfurling it has to add value to the iPhone user and that's what Apple is likely mulling rather than getting scared by the foldable panel tests of its display department.
Hence the reports that Apple will try to revive its ailing iPad and especially iPad mini sales, or even do a Mac with foldable display first before it deems a foldable iPhone necessary at all.
When it does, foldables should've already proven popular with users and suppliers should be able to provide quality components on the cheap and plentiful. That's how Apple typically rolls when it comes to going crazy with drastic iPhone hardware or form factor upgrades.
Until then, a foldable iPhone would be prohibitively expensive without any really compelling use case scenarios. Just like the Vision Pro gear whose team Apple is now reportedly redirecting towards the development of its foldables.
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Daniel, a devoted tech writer at PhoneArena since 2010, has been engrossed in mobile technology since the Windows Mobile era. His expertise spans mobile hardware, software, and carrier networks, and he's keenly interested in the future of digital health, car connectivity, and 5G. Beyond his professional pursuits, Daniel finds balance in travel, reading, and exploring new tech innovations, while contemplating the ethical and privacy implications of our digital future.
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