Apple falls, Android gains in US market share, and the iPhone X is to blame

The latest phone market share data from research firm Kantar is here, and it shows that Apple's iOS piece of the pie fell quite significantly in the US year-on-year, due to the late launch of the iPhone X

The one that managed to take advantage of people holding off their iPhone purchase for the X, is Android, whose market share by the end of October has increased from 63% to 66% in the US, compared to August, while iOS went from 35% to 32%. Needless to say, that was the time when Android handsets saw a bunch of promotions aiming to take advantage, but all other major markets saw a similar trend, too.

The share of Android phone sales in the US got boosted by the whopping 8% year-on-year in that period, mainly at the expense of Apple. Given the sales trends of the iPhone X, however, Apple is likely to announce a record holiday quarter, with the most iPhones it has ever sold, so the situation may reverse quickly, and Apple could easily reclaim the ground it lost with the belated launch of the X.

Related phones

iPhone X
  • Display 5.8" 1125 x 2436 pixels
  • Camera 12 MP / 7 MP front
  • Processor Apple A11 Bionic, Hexa-core, 2390 MHz
  • Storage 256 GB
  • Battery 2716 mAh(21h 3G talk time)



1. maherk

Posts: 7005; Member since: Feb 10, 2012

Can we all just ignore these reports? You have a new report coming out every two days claiming stuff that condtradicts similar reports that came out before it. Let's call them assumptions rather than reports.

4. bucky

Posts: 3794; Member since: Sep 30, 2009


5. NCAAtourney

Posts: 40; Member since: Mar 15, 2016

Here is the problem with Android: All Android phones have massive lag problems, while being cheap. It's important to inform the general public about these issues because many phone reviewers don't focus as heavily on lag as they once did. People have turned to Android because it's the only acceptable substitute against Apple these days. I've used all the top phones, including the Note 8, and there is nothing but lag lag lag. It's frustrating, because android phones have great features. However, every android phone I've used is missing polish.

7. fyah_king unregistered

I have z2 force, essential ph-1, G6, v20, G5 and none of them lag. My old iphone 7 plus was not as smooth. It crashes more than my other

23. BuffaloSouce unregistered

Why do you insist on falling for the bait?

34. kick413

Posts: 162; Member since: Sep 16, 2012

Agreed. Had the 7 plus for a while. Wasn't as smooth as my S7 edge before it.

8. Stangtx07

Posts: 24; Member since: Sep 18, 2017

My iPhone lags more than my note8. Stop being dumb!

22. tntwit

Posts: 84; Member since: Sep 11, 2012

May be time from a factory reset or something, I had no issues with the iPhone 6S Plus. I will say that my 5C was lagging after the last update before it was replaced by the 6S Plus, but we had another 5C on the plan with no issues (was actually in use up to a week ago and is still used on wifi), so I think the first 5C just need a clean start.

9. MattPerkins1

Posts: 94; Member since: Mar 25, 2017

Not only lag but lack of updates, malware issue and Google's aggressive spying. Android's security, performance and privacy issues are really frustrating.

16. cmdacos

Posts: 4305; Member since: Nov 01, 2016

Riiiiiighttttt. Ssshhh Google's watching Lmao

49. tedkord

Posts: 17453; Member since: Jun 17, 2009

What really frustrates you is that the best rated phones of the past three to four years have all been Android phones, Android outsells iOS by more than 4:1, and Apple has fallen way behind Android vendors in design and innovation.

10. baldilocks

Posts: 1542; Member since: Dec 14, 2008

No lag on my OnePlus 5T. It's even more optimized that your beloved iOS. Many a iPhone lag and are janky. Try using an iPhone 6 or 6S with the latest version of iOS. It's a jankfest.

11. twens

Posts: 1182; Member since: Feb 25, 2012

Lag was the reason I went from IPhone 7 plus to note 8 so wtf are you talking about here?

12. bambamboogy02

Posts: 841; Member since: Jun 23, 2012

Yeah, maybe you need to stop trolling....

13. DBounce

Posts: 172; Member since: Apr 26, 2014

My iPhone X lags more than my Note8. I use both phones enough to see the difference. My GF experianced the looping crash issue on the iPhone X. I used the Note8 to find a fix for her. The myth of iOS stability is just that a myth. In my real-world use, Android is faster and more stable. Hate that the X does not rotate the icons when in landscape. And WFT, they totally ripped off the Palm Pre UI/UX. Positives for the X are size and camera (which I do think is better than the Note8). Samsung failed to innovate with the Note8 camera and it is just not as good. It’s not bad, but it is edged out by the iPhone X.

24. tntwit

Posts: 84; Member since: Sep 11, 2012

Figures, I move from iPhone back to Samsung, and now Apple has the better camera! I don't know, pretty damn happy with the camera anyways (and I'm fussy) , think it really depends on the shot, sometimes one is better, sometimes the other.

14. toosmoove

Posts: 914; Member since: Sep 28, 2017

Here's the problem with your comment: it's bullisht. I haven't experienced a single lag issue with my Note 8, including getting on this website. On my S7E every time I tried to type a comment on here, the keyboard had a serious lag issue. Granted it was a refurb & it lagged a hell of a lot more than the brand new S7E I had, but still. On this phone, not a single issue. Thing is street smooth. So you might want to make sure not to generalize before posting such an imbecilic comment.

19. darkkjedii

Posts: 31529; Member since: Feb 05, 2011

LMAOOO big time. Go check some speed tests out on YouTube, and as for lag, my Note 8, and the S8 Plus I owned were butter dude. IPhones run an unskinned, static, watered down, one trick pony OS, and still need fixes for patches, and patches for fixes. I've been an iPhone user since July of 07, I know the real deal, and mehhh... One more thing...I turned to android, not as a substitute, but because it's better, and a whole lot more fun, and powerful...Try harder to troll.

36. Topcat488

Posts: 1417; Member since: Sep 29, 2012

I have to give you a thumbs up for your honesty, bro. You've come a long way from always defending Apple in the past, to knowing them by heart, now. LMAO at... IPhones run an unskinned, static, watered down, one trick pony OS. Hahahaha good one. O.o

38. darkkjedii

Posts: 31529; Member since: Feb 05, 2011

You know wassup TC. You've been here long enough to see me make the change. IOS just isn't what the flock tries to make it out to be. It's a good OS, and nothing more. It's boring, static, (mostly) stable, has it's share of bugs, crashes, and lag, and is just good nowadays. I've used it from day one, and seen it get better in features (copied from Samsung and Google, and get worse in stability. I'm just not afraid to say it.

53. sissy246

Posts: 7129; Member since: Mar 04, 2015

This^^^^^ Love my note 8 , no lag.

26. HansP

Posts: 542; Member since: Oct 16, 2011

Here's the only problem you needed to know about an iPhone flagship: Do NOTCH buy one! You'll regret it every day during that two year slave contact you buy it with.

27. bfuller2006

Posts: 85; Member since: Oct 31, 2011

Like iPhones dont lag?

30. etron

Posts: 30; Member since: Sep 12, 2014

I would have to disagree cause I have not had any lag issues with android but I have had issues with ios and its loads of bugs

32. PhoneCritic

Posts: 1359; Member since: Oct 05, 2011

Every phone has a measure of lag. ios included, in fact the amount of bugs that have been discovered on ios has dramatically increased since 10.x and causing some massive lag from time to time. So please do not make it seem you are informing the general public they seem perfectly happy with their choices, You are expressing your opinion and that's fine as all opinions are subjective. We understand that Android is not for you.

33. jacky899

Posts: 431; Member since: May 16, 2017

Not all Androids lag. My Nexus 6P runs very smooth and my friend's HTC One m7, m8, and m10 all ran very smooth. It's just the Samsung Galaxies that lag because of poor implementation of software and way too much bloat. Unfortunately people are seeing Samsung phones as a representation of all Android phones because Samsung sells by far the most phones.

41. ColinW

Posts: 413; Member since: Jun 04, 2014

You are years out of date. The latest Galaxies are fast, smooth and Samsungs skin is a plus point especially on the Note. The ex-king of smooth the iPhone has gone backwards, which is very evident with IOS 11 on the iPhone X being unoptimized and clunky.

43. Dingy_cellar_dweller

Posts: 339; Member since: Mar 16, 2013

Lag is a non issue, ask any iphone user.

45. jameslapc

Posts: 9; Member since: May 26, 2014

Currently own a Note 8 and it's as smooth as silk. I don't know what Note 8 you were messing with but you have the wrong answer m8.

50. tedkord

Posts: 17453; Member since: Jun 17, 2009

He was messing with the Note 8 in his fevered, jealous imagination.

* Some comments have been hidden, because they don't meet the discussions rules.

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit for samples and additional information.