Apple expands in the US, Android shrinks: latest mobile OS share by Kantar is in
The latest mobile OS distribution data by Kantar Worldpanel just went live, and, it seems that Apple's iOS is making a push everywhere but in China, where iPhone sales have dropped year-on-year, for the sake of local brands like Huawei, Oppo and Vivo. The same can be said about Samsung in China, though, or any non-Chinese brand, for that matter.
Elsewhere, the introduction of the dual-camera iPhone 7 Plus saw Apple make significant gains. The largest market share increase for iOS in Q1 went to Great Britain with 40% of sales, which is a 5.6% gain over last year's period, and in the US, where iOS now commands 39% market share, leaving 59% for Android.
Next in line in the US is Samsung with 30% share, followed by LG in third place with 12%, and all the other brands have to fit in the remaining 18% here. The 4% drop in Android market share (it was 63% in Q1 last year) can be attributed to slowdown in Samsung and Moto phone sales, in anticipation of the new phones from the brands, and may be reversed in the current quarter, says Kantar:
The first quarter 2017 decline in Samsung smartphone sales was likely due to buyers anticipating the April 21 release of the new Samsung Galaxy S8. We expect to have launch results for the S8 within the next 60 days. We should also learn if the S8 will overcome Samsung’s troubles with the Note 7, and whether the S8 will push the iPhone 7 and 7 Plus out of the top-selling spot.
source: Kantar
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