Apple expands in the US, Android shrinks: latest mobile OS share by Kantar is in


The latest mobile OS distribution data by Kantar Worldpanel just went live, and, it seems that Apple's iOS is making a push everywhere but in China, where iPhone sales have dropped year-on-year, for the sake of local brands like Huawei, Oppo and Vivo. The same can be said about Samsung in China, though, or any non-Chinese brand, for that matter.

Elsewhere, the introduction of the dual-camera iPhone 7 Plus saw Apple make significant gains. The largest market share increase for iOS in Q1 went to Great Britain with 40% of sales, which is a 5.6% gain over last year's period, and in the US, where iOS now commands 39% market share, leaving 59% for Android. 

Next in line in the US is Samsung with 30% share, followed by LG in third place with 12%, and all the other brands have to fit in the remaining 18% here. The 4% drop in Android market share (it was 63% in Q1 last year) can be attributed to slowdown in Samsung and Moto phone sales, in anticipation of the new phones from the brands, and may be reversed in the current quarter, says Kantar:


source: Kantar

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42 Comments

1. Phonehex

Posts: 763; Member since: Feb 16, 2016

Good going apple , My S8+ is definitely my best phone of all time. Easily topping out my 7+. Maybe the iPhone 8 will change my preference.

10. sgodsell

Posts: 7368; Member since: Mar 16, 2013

I always felt that kantar pulled their results out of a well used diaper. Apple sold fewer iPhone's this quarter, and didn't make their own sales mark. Android​ doesn't just have Samsung, but their is 138 OEMs that make all kinds of Android smartphones, and at all price points. You can even buy brand new Android smartphones from a number of different places, at greatly reduced rates for a fraction of the original asking price.

11. nctx77

Posts: 2540; Member since: Sep 03, 2013

Of course you fell that way when it favors Apple.....

21. HomerS

Posts: 419; Member since: Sep 19, 2014

Even Apple said they had a decline in Q1/17 because of the rumours about the upcoming iphones. Kantars numbers are not based by sales numbers of stores but by asking random people about their smartphone habbits. I would say their numbers are inaccurate at best.

25. Finalflash

Posts: 4063; Member since: Jul 23, 2013

The numbers are fine and may be accurate enough. The reason Apple did better is not because more iPhones sold (they didn't), it is because fewer Android phones sold. This can largely be because of the Note 7 failure and phone by HTC that no one wanted (including their fans). The anticipation for the new products was also higher because of the new screen form factor and other major additions. There were literally no new major phone releases between November and March with the iPhone only gaining 3% in their main market, the US, during the release quarter (which isn't that great if you consider they added 1 extra week to their quarter).

29. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

Sells of a si gle moxel always favor Apple. Tbat dowsnt mean his choice of phone is better. I too have rhw iPhone 7 Plus, and it cant even touxh when i had the Note 7 and it doesnt xomoare to the S8. But i dont compare them because the S8 and iPhone 7 are from 2 companys who have a differner approach for users. I like them both. I love all tech. I dont love both phones equally nor do they get equal usage. I miss thr days i onmy carrierd ine device. But today i cant. I need both and have rhe jack to have both. The S8 is better phome of rhe 2 no matter what anyone says. Iys better not better because it has Andeoid and iPhone 7 isnt worse because it euns iOS. The S8 is better because it does more and has a better justified list of rhings to justify its cost. It offers better value. It comes with so much, you can skip 2 or 3 S models. The iPhoneyou have to buy a new model every year because if you dont, yiur phonr will be more obsolete than it was when it was released. It pains all of you to know the S has proven to be better than the iPhone. Sales have never told and never will tell the whole story. Apple is supppse to sell their product. But at least unlike the trols like you, i dont hate on another brand because they may have sold less. Because the fact is, there are 4 quarters in a year, and we already know Apple will will be in 2nd place AGAIN. So see you may when the quartermy model battle, but Samsung will win the overall sells war. 3016 is over. APPLE sold 225M phones while Smasung sold 320M. For 2017, Apple will maybe sell 230M, thanks to adding 3rd model this year and Samsung will steoll sell at least 320M.

2. toukale

Posts: 631; Member since: Jun 10, 2015

What surprises me is they are doing this by not dropping their prices. It's contrary to what most folks thoughts. They have a 70% market shares in the $500 and up. Never thought they could pull it off. It explains why their ASP stand at $692 to Samsung $180.

5. Phonehex

Posts: 763; Member since: Feb 16, 2016

I went to India recently and was shocked out of my wits to see the 7+ 32gb priced at 1100$ and 256gb 7+ at 1400$ + Insane pricing !

12. AmashAziz

Posts: 2927; Member since: Jun 30, 2014

It's nothing. When the iPhone 7 Plus 256GB was released, it was around US$ 1700 in my country, which is near India. Though it was for a very short time being, and now the price is US$970, which is also the official price in US.

17. dazed1

Posts: 800; Member since: Jul 28, 2015

No body except iFanatics care about sales and profit of the brands, we care for the products, not for some snobby statistics.

19. bucky

Posts: 3785; Member since: Sep 30, 2009

funny, the second apple misses the mark fandroids go crazy over it and call for doom. Cant win i guess...

22. AlikMalix unregistered

The reason why we care is because pundits like you keep saying it's a crappy phone - but sales prove YOU AND YOUR HERD WRONG! Smartest way to prove if a device is good or bad isn't by reflecting on some individual need to flash a rom or something trivial - it's by showing that the public likes this device regardless how much you or android faithful preach.

27. trojan_horse

Posts: 5868; Member since: May 06, 2016

"The reason why we care is because pundits like you keep saying it's a crappy phone - but sales prove YOU AND YOUR HERD WRONG!" That doesn't prove anything. Having the most sales is indicative of a product being more popular; It's bot indicative of a product being the best. Official Awards are indicative of a product being best. How many awards has Apple's iPhone won versus Samsung's Galaxy flagship? Don't kid yourself.

32. AlikMalix unregistered

That's just it! Samsung, Apple, LG, w/e make their devices to appeal to as much people as they can and try to win them over from other brands with features, design, support, etc. Basically proving that Apple knows the high end consumer better than Samsung. Apple chose to build their own ecosystem and are reeling the rewards, I like Steve Jobs philosophy on just saying "NO" to some features in order to make the whole experience better. Samsung learned this recently and stopped shoving everything they can into their phones which cluttered up the phone - but they're still relying on basic android to make their devices function, but people with flagship money want something different than freeware OS on their devices - so they choose the tool that gets things done for them - iPhone. Yes there are android faithful and they get the flagship Samsung - but there are people that just want a tool that checks more boxes for them when they spend over $650 - apperrently it's the iPhone. For me it's like this: I want a hammer with a good grip and balance - Apple makes a hammer with a good grip, Samsung has a hammer that has LED lights and a thermostat, but has bad grip and no ballance. I don't need a thermostat and LED lights - I need a tool to hammer in nails. That's how iPhone is compared to Samsung - they cram all the little features and bloat, and ram and resolution, but I want a fast phone with updates and forcetouch (for example). Apparently apples forcetouch is more important that samsungs screen resolution. Does that make sense?

30. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

They did drop prices. The iPhone 7 has been free since preorder. Ever US carriers had BOGO deals on the iPhone. Even though those are nkt Apple deals, Apple still counts it carriers sales. After all carrjers are customers.

33. AlikMalix unregistered

Yea techie and Samsung gives away hell crap with theirs officially and has just as many if not more BOGO deals and free on contract from carriers. Apple still attracts more people with their device than Samsung.

38. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

Samsung has NEVER done a BOGO deal. Carriers do BOGO deals. You are confused. A Samsung Promo is, but a Galaxy get a Gear VR, or a Gear Fit or a 256GB SDCARD. Those are beneficial accessories. But how is it really a benefit? The Galaxy pretty much costs MORE than the iPhone. So paying an extra $100 and getting some free stuff seems cool. But you hatin on it. Consider, the S7 and iPhone 7 were both $650 new. For the same price the S7 already offers more than the iPhone without including a Gear VR. Free stuff isnt always an incentive. Free is only benefifical if I want it. I didnt buy the S8 for the Gear VR. I already have a Gear VR. The phone already included free premium headphone, unlike the iPhone. I already have a 256GB SDCARD. So none benefit me period. I was buying Samsung phones before the free stuff and before carriers did BOGO deals. But the base iPhone has been free on all carriers since pre-order. That is fact. The iPhone 7 has a Forvere plan. Galaxies didnt have that until afterwards. Samsung has never done BOGO deals. Carriers buy their stock from Apple and Samsung. They can resell it to their own customer however they want it. Carriers can do a BOGO deal anything they want on any phone they choose at any time. PERIOD. Oh it was certainly a nice incentive to get a Gear VR, 256GB and $150 Premium headphone, which is a $580 package, for $100. Which is likely all Samsung cost is anyways. What's wrong with that? The best deal for the price. I still have an iPhone, which I got no deal on at all. I paid $869 for my red iPhone 7+ 128 which only extra was it being a new color. I paid $15 for faster shipping. I pre-ordered my S8+...cost me ZERO + 15 for faster shipping, and I get a value package for $100. So I paid $30 more than my iPhone or so, an look how much more i got. I got a better Phone, I got 2 pair of premium headphones both over the ear and in-ear, I got 256GB of storage extra, I got a Gear VR with remote and I got the coolest looking phone to date. I dont care how many people either Samsung or Apple attract. It doesnt affect my buying decision. I dont follow a crowd. I buy what I want. Not good or bad said about either phone will ever change my buying decision. Only the manufacturer can.

39. kiko007

Posts: 7493; Member since: Feb 17, 2016

"Samsung has NEVER done a BOGO deal. Carriers do BOGO deals. You are confused." The only individual confused here, is you.

3. ibend

Posts: 6747; Member since: Sep 30, 2014

"Apple expands in the US, Android shrinks" and that kantar's graphic said: FEB 2017 Android 55.9% iOS 42% MAR 2017 Android 59.2% iOS 38.9%

4. Settings

Posts: 2943; Member since: Jul 02, 2014

Those 12 locations can't reflect worldwide mobile OS share. Close, maybe. But they aren't major cities. S. Korea, India, Canada, SE Asia?

7. Ninetysix

Posts: 2964; Member since: Oct 08, 2012

Q1 2016 Android in US: 63.4 iOS in the US: 33.7 Q1 2017 Android in the US: 59.2 iOS in the US: 38.9 Why is this so hard to understand broseph?

23. ibend

Posts: 6747; Member since: Sep 30, 2014

reply to #7 I know what that the writer mean in that title and article, I'm just saying that it's wrong.. since that graphic is MONTHLY not QUARTERLY

9. piyath

Posts: 2445; Member since: Mar 23, 2012

It's iPhone 7/Plus and 6s/Plus Vs thousand other cheap Android phones dude. So use some brain before laughing at something.

24. ibend

Posts: 6747; Member since: Sep 30, 2014

reply to #9 did that reply for my comment? who is laughing? :-/

34. k4ever

Posts: 240; Member since: Oct 08, 2014

Ok, I thought I wasn't smoking dope! I remembered the previous numbers exactly as ibend posted, with Android at 55% and iOS at 42%. How is Android at 59% and iOS at 39% now a loss for Android and a gain for iOS/Apple? What is this, bizzaro world? iOS lost 3% points and Android went up 4% points.

6. darkkjedii

Posts: 31053; Member since: Feb 05, 2011

Apple makes great products too, it's that simple. There's some serious competition this year, S8, S8 Plus, Pixel, iPhone 8, Note 8, V30, G6, Keynote. Tons of great phones.

8. cmdacos

Posts: 4208; Member since: Nov 01, 2016

Agreed. Everyone can make their own choice. I won't touch iOS devices until they remove the parental control over the system. Likely never to happen which doesn't bother me. If you want a decent phone though that will last and don't care about the latest and greatest thing, iOS is where it's at.

13. AmashAziz

Posts: 2927; Member since: Jun 30, 2014

Parental controls are an option in settings, not something you are forced to opt for. So what are you talking about?

14. RebelwithoutaClue unregistered

I think he refers to the walled garden that Apple has for its iDevices and the closed nature of iOS

15. AmashAziz

Posts: 2927; Member since: Jun 30, 2014

Maybe.

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