Apple buys wireless charging firm PowerbyProxi; Samsung profits on the transaction?

Apple buys wireless charging firm PowerbyProxi; Samsung profits on the transaction?
Apple, which has included support for wireless charging with the 2017 iPhone models for the first time ever, announced today that it is acquiring New Zealand based wireless charging firm PowerbyProxi. The latter designs wireless power products for consumers and the enterprise. Neither company would reveal the exact terms of the transaction. Apple has been slow to jump on the wireless charging bandwagon, but made sure this year that the iPhone 8, iPhone 8 Plus and iPhone X had glass backs. This is required because the wireless charging signal is not conducted by metal.

So why the interest by Apple in PowerbyProxi? Possibly because the company's products allow 150 watts to be transferred through any non-metallic material to charge large industrial machinery and medical equipment. And while this could allow Apple to produce a large wireless charging pad that would charge multiple devices at one time, it seems that the company already has such a feature on its AirPower wireless charging pad. The latter was unveiled on September 12th along with the 2017 iPhone models and the Apple Watch Series 3. Apple already pointed out that the AirPower pad can simultaneously charge an Apple iPhone, an Apple Watch and the AirPod charging case. Perhaps the acquisition will allow Apple to develop an even larger sized charging pad that will allow the whole family to power up their mobile devices all at one time.


Ironically, Apple rival Samsung might have made some serious coin on the transaction. Samsung Ventures, the global investment arm belonging to Samsung, invested $4 million into PowerbyProxi in 2013.

source: Reuters

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14 Comments

1. uncle_gadget

Posts: 1050; Member since: Sep 20, 2017

This is how Apple saves cash. Buy it and use it. Sounds like a good move. Samsung makes their own, using Qualcomm technology and being part of the WPA, which Apple joined earlier this year. Well lets see what becomes it. Because they haven't done much with Beats

7. Chuck007

Posts: 1410; Member since: Mar 02, 2014

So instead of innovating, they swallow companies whole? Great job Apple..

9. Mr.Pussy

Posts: 348; Member since: Feb 16, 2017

They done this for years. If you dont sell they will copy it. Take them to court? No problems. They got lots of money. Bunch of pricks right?

12. ph00ny

Posts: 2031; Member since: May 26, 2011

Um same thing has been going on for a very long time How do you think apple got into designing SoC? They bought intrinsity who was Samsung's partner at the time in designing SoC

14. whatev

Posts: 2266; Member since: Oct 28, 2015

Did you know that big companies have this strategy in order to acquire knowledge that otherwise would require more time and cost? Or you’re just in the mood to troll another apple article? Did you know Samsung has done this also?

13. jeroome86

Posts: 2314; Member since: Apr 12, 2012

Lot of missing comments here. My browser working right?

* Some comments have been hidden, because they don't meet the discussions rules.

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