Apple Watch has a huge impact on the smartwatch market after being launched

Apple Watch has a huge impact on the smartwatch market after being launched
Apple didn't break out Apple Watch sales in its fiscal third quarter report that was released yesterday. But Strategy Analytics says that the timepiece held 75.5% of the global smartwatch market for the second quarter. Samsung, which owned 73.6% of the market during last year's second quarter, saw its share plummet to 7.5% thanks to the launch of Apple's long awaited smartwatch. The "others" category, which includes watches from LG, Pebble, Motorola and, well, others, saw its global share decline to 17% from 26.4%.

In terms of global unit shipments, 4 million Apple Watches were delivered during the second quarter. That compares with the 400,000 units shipped by Samsung. During last year's second quarter, Samsung shipped 700,000 timepieces. The manufacturers comprising the "others" category saw their shipments increase from 300,000 to 900,000 year-over-year. The huge impact of the Apple Watch can be seen as shipments from those vendors tripled from last year's second quarter, but the category's market share still declined.

Strategy Analytics says that the number of smartwatches shipped during the second quarter added up to 5.3 million units, up sharply from the 1 million shipped during last year's second quarter. 93% of the increase in shipments is attributable to the launch of the Apple Watch.

The Apple Watch has a big impact on the smartwatch market

The Apple Watch has a big impact on the smartwatch market


source: 9to5Mac

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33 Comments

1. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

So if Apple put 4M watches on the market, how many actually sold? I have yet to see one in public. Now to be fair, Samsung has sold over 1M Gear devices combine over 2 years, yet I have only seen one outside of the one I have on my wrist. So this is sales to distributors vs sales to consumers. I have yet to see a single consumer on the street with an Apple Watch. Marketshare and share in sales are the equal. It doesn't matter if on the market, 75% of the available product is yours. How many was actually sold. After all this is what ifans ask about Samsung. Samsung could ship 400M phones, but if they only sold 330M, that leaves a lot of unsold product. How many people pre-ordered the watch? According to what I could dig up, they had about 2.3M pre-orders. What I could gather, many didn't receive the item for as long as 60 days or more. So in the first month after release not even 1M people had their order item yet. Which means in 30 days, Apple actually sold for less product than what has been sold already by the other OEMs who have been selling watches for 2 years. Sony once had 80% of the music player business. Apple came and simply put more product onto the shelves dwarfing Sony just in available product. It took several years before Appel actually sold more product than Sony had already sold. So Apple put 75% more product on the shelves, how much of it was actually sold? How many were returned?

3. Commentator

Posts: 3722; Member since: Aug 16, 2011

Fair point, shipments don't necessarily translate to sales (just ask Best Buy about the Touchpad). For my part, I've probably seen a dozen or so Apple Watches around, but I've actually seen more Moto 360s.

28. j2001m

Posts: 3061; Member since: Apr 28, 2014

Bush as one

32. Jango

Posts: 372; Member since: Oct 24, 2014

Now that is saying something about people who buy Apple LOL. Just kidding guys. Bush is a prat.

9. Ruturaj

Posts: 1484; Member since: Oct 16, 2014

Apple watch is not so noticeable, my friend has iwatch sport I noticed it after 1/2 hour we were talking. moto 360 is more noticeable (and IMO better looking) watch.

22. nctx77

Posts: 2540; Member since: Sep 03, 2013

This is very true!

25. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

Well I have no idea which models sold the most, but I'm sure the Edition sold the least. I personally expected to see lots of the pastel bright colored ones, like the green. I also haven't seen a Motorola 360 anywhere other than Costco. I haven't seen one on anyone's wrists. The most I have seen is the Fitbit. When the Gear first came out, I saw a lot of those. But I haven't seen any Gear Fits, or Neo. I actually haven't seen very many smart watches at all and I didn't expect it either. It just doesn't offer anything a phone can't do already. The cost isn't worth it's limitations. It's just a toy. It's helpful, but not a necessity. Pricing a device atb $350 entry level, after watching what ohms did for 2 years and don't even make something better is just sad.

40. Ruturaj

Posts: 1484; Member since: Oct 16, 2014

I guess the one with black belts (cheapest ones) are selling more. Anyway use of watch depends on your need. I need something to watch my heart rate during workout, so I can know when to move on to next set. During running or cycling I need it to keep eye on my heart rate and show me directions as well. If it's like gear S, it would be better as I can just pop in my sim card and I don't need to carry my phone at all, and I will receive texts and call which can be handled on watch much better than phone on bike. Also my phone would be safe at home, with no chance of dropping it on floor.

21. nctx77

Posts: 2540; Member since: Sep 03, 2013

Considering that they were ridiculously hard to find all the way through the end of June, you can bet that they sold close to the amount they shipped. I was one who had to wait forever for my watch. I know!

27. nctx77

Posts: 2540; Member since: Sep 03, 2013

Speaking of shipped vs sold, you know that android wear number of 720,000 was shipped right?

2. djcody

Posts: 225; Member since: Apr 17, 2013

My neighbor make my day, we talk outside about some home projects, then I ask him for phone number to service company he use. he pull out Iwatch and start talking too. After 5 min no go I asked him where is his phone, because he need it to keep connection, bah was on his dresser with off Bluetooth. Good luck too use that way :)

4. natypes

Posts: 1110; Member since: Feb 02, 2015

I've seen many Android watches and no apple watches.

7. jesusnexo unregistered

Lets be honest. Apple is not the best but it is the most influential.

8. darkkjedii

Posts: 30884; Member since: Feb 05, 2011

I've seen a few in the wild, and most were worn by tourists. That let's me know there's a lot out there.

11. eyedoc81

Posts: 56; Member since: May 20, 2011

Again, another Apple Watch article, but PA is all but ignoring Pebble Time. It is on retail shelves, kickstarter backers have had them a month, but this is the only site that hasn't reviewed it. What's up PA??

12. darkkjedii

Posts: 30884; Member since: Feb 05, 2011

What article do you think will get more hits, an article about Apple's watch, or an article about pebble?

15. eyedoc81

Posts: 56; Member since: May 20, 2011

I don't doubt Apple. But, for a site that reviews all products in this category, it's a very strange oversight. They reviewed the original Pebble and Pebble Steel, but have almost completely ignored the Pebble Time.

13. realjjj

Posts: 375; Member since: Jan 28, 2014

I can't stop laughing ,they are either on crack or this was writen before yesterday and relesed by mistake. A realistic but slightly optimistic number is 2.1 million units with an absolute maximum bellow 2.5 million units and anyone claiming more is either clueless or dishonest. Given the absurdity of the numbers and the exclusion of bracelets,even those with screens (they must like dumbwatch clones) ,this smells like dishonesty. This is so ridiculous that it completly disqualifies any and all of their studies.

30. nctx77

Posts: 2540; Member since: Sep 03, 2013

You need some cream for that bu**hurt!

14. Topcat488

Posts: 1412; Member since: Sep 29, 2012

The "only" IMPACT that Apple made to the smartwatch market, is to ITSELF! The Mickey Mouse Time Keeper is stunningly accurate of what it can do against my Gear S... If Apple opened its OS to other OEM's at least in the "Smartwatch" market, THEN maybe it would make a huge impact! Could you imagine the Samsung Gear S running IOS, or a Moto 360 on IOS or Sony, etc... Apple has NO competition against its girly looking watch, that feels like a stack of 6 quarter dollar coins strap to your wrist. O.o

18. JoeDirt

Posts: 49; Member since: Oct 19, 2013

Apple opening up its OS to the Gear S or Moto 360 would create a huge impact? Hardly. In fact I don't think it would affect sales at all. People that buy Android watches still would not want an iOS watch. That's the whole point of buying them..... In the same regard people buying an Apple Watch would never buy another OEM running iOS because along with the great quality, they also want the "fashion statement or status" of wearing an Apple Watch. Also, selling a cheap OEM running iOS would dilute the Apple brand.

20. Plutonium239

Posts: 1176; Member since: Mar 17, 2015

Cheap? Apple already sells cheap products(the iphone, the ipod, the ipad, the apple watch), all it does is slap an apple logo on it and then ask a premium price for it. How can you dilute cheap apple products with more cheap products? You cannot.

37. JoeDirt

Posts: 49; Member since: Oct 19, 2013

You do realize price has a big part in determining how cheap something is. Apple products are not cheap in terms of price, which was my point. Even someone trolling such as yourself would have to agree. Thus adding cheaply priced OEMs would lover the over all cost of iOS devices. AKA not happening.

41. Plutonium239

Posts: 1176; Member since: Mar 17, 2015

The price they sell it for is very high, however the devices they sell have cheap hardware that if compared to other devices is low to mid range hardware and costs very little to manufacture. They used the lowest grade aluminum possible in the Iphone 6 and 6+ which resulted in the bend-gate controversy.

42. Topcat488

Posts: 1412; Member since: Sep 29, 2012

"People that buy Android watches still would not want an iOS watch". SAYS JOE. The headline is concerning Apple Impact to the Smartwatch Market! Apple could sell more watches but the people DON'T want the AppleWatch! There are millions more people using IOS that would buy a Smartwatch to use with their iPhone, if they had a CHOICE to buy a IOS running Smartwatch from another OEM that has a BETTER looking smartwatch. I KNOW, because I carry a iPhone 6 and Note 4. And I choose the Gear S and after many months, people still ask me about it. So most iPhone users are NOT as stupid as you seem to think they are. Your rambling about "never buying another OEM running ios due to " FASHION STATEMENT, STATUS, CHEAP, BLA, BLA, BLA sounds nutty. O.o

24. ameran

Posts: 344; Member since: Dec 04, 2013

Phone Arena, please stop trolling Apple products. Of course, people from east Europe love expensive looking devices, even they are puck of garbage.

31. Napalm_3nema

Posts: 2236; Member since: Jun 14, 2013

So much for the "flop." The first clue was in yesterday's quarterly call when the "Other Devices" category jumped $952 million from the previous quarter and when asked, the Apple guy in charge of that category said Watch sales were "well above $952 million." That's from 680 sales locations. As Apple expands availability, expect to see more domination of the market.

34. nctx77

Posts: 2540; Member since: Sep 03, 2013

Dude, I completely forgot that the Apple watch is only available in certain markets and looking to expand. It's funny how the Tech media wanted this thing to be a flop so bad. As a matter of fact, all of there negative articles about sales dropping 90 percent kept the watch from selling even more. There are a lot of people on the fence, because of these articles.

33. frydaexiii

Posts: 1476; Member since: Dec 01, 2011

Apple could sell a brick and it would have a huge impact on the brick market...Please, haven't we already established iFans will buy anything with an Apple logo on it?

35. nctx77

Posts: 2540; Member since: Sep 03, 2013

But, but sales dropped 90 percent.......

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