Apple Music to offer DJ mixes amd mash-ups, beating Spotify to the punch

Apple Music to offer DJ mixes amd mash-ups, beating Spotify to the punch
According to a deal inked by Apple and Dubset Partners, Apple Music will soon be allowed to stream DJ mixes and remixes. Copyright issues had previously prevented these underground files from being available. To make sure that all performers, writers and producers of the songs used on a "mash-up" or "hour-long" track get the credit (and royalties) due them, Dubset will employ its proprietary technology called MixBank. This identifies the various license holders inside a music file so that music publishers and record labels get paid.

This is a much more complicated process than you might think. A single mix could feature upwards of 600 rights holders. Dubset CEO Stephen White adds that a single mix could contain 25 to 30 songs involving 25 to 30 record labels, and two to ten publishers for each track. Dubset has agreements with over with over 14,000 labels and publishers, and all of the licensing at Dubset is done in-house.

Using three-second snippets, MixBank matches the songs heard on a mix and identifies them. The correct rights holders for each tune are identified as well. A 60-minute file can be analyzed in just 15-minutes. The data is checked to make sure that the mix doesn't violate restrictions set by the rights holders by running past a certain length, or use certain musicians not allowed by the licensing agreement. Rights holders can also decide the regions where a DJ mix or remix cannot be played.

Apple becomes the first music streamer to allow such tunes to be streamed to its customers. The service is now the second largest music subscription service following Spotify. Apple is said to have 10 million paying subscribers at last count. Spotify has 20 million paying monthly for the service, with 55 million using the company's free ad supported tier. Apple does not offer a free tier, only a three-month free trial that can only be subscribed to once.

source: Billboard via BGR



1. Adreno

Posts: 755; Member since: Mar 12, 2016

We already know that Apple's brand has become so powerful and symbolic. Anything Apple does, literally is bound to succeed. Poor Spotify.

13. Nathan_ingx

Posts: 4769; Member since: Mar 07, 2012

Never liked remixes and DJ stuff...kills originality!

14. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

Really? Because the Mac, the Newton, Ping and many other things Apple tried were complete failures. Yeah sell 150M computers in 30 years while Compaq, Dell, IBM, HP sold that many in less than 10 as a single OEM. Yeah, hurry Apple is successful at everything based on your word only. lol

15. Adreno

Posts: 755; Member since: Mar 12, 2016

Techie! Chill out, my dude! I was talking about Mobile phones related stuffs which Apple does. That statement of mine was about a spefic category, not tech in a whole. I know many others domains in which Apple has failed. So, what's up, bruh!

2. AlikMalix unregistered

Apple can keep it. They took away my favorite radio.... And I'm pissed. I'm just glad I can hide Apple Music entirely from the music app. I've never even tried my 3 months trial - and now I don't even care. I know Apple moved it to pay side because they're no longer in ad business, but still - Pandora had my ears now.

5. Unordinary unregistered

I just love the 24/7 Live Radio with different hosts from around the world. Especially the live special guests/celebrity hosted shows. Eminem, Deadmau5, The Weeknd, Alicia Keys, T Swift, DJ Khalid, Anna Lanou, etc etc etc. I was ready to cancel my subscription and stay on Spotify but Apple Musics Beats One station kills the competition, if you're into that. Seriously, I ACTUALLY like listening to the radio again. It's real radio. Plus, no ads. Call me bias, but I honestly was on the edge of sticking with Spotify. Here's something crazy too... I have Spotify Premium for free because of my jailbreak, yet it's still keeping me here. $3 a month (fam plan) Can't beat it imo. Like always, obviously opinions will differ. Just my 2ยข :)

6. Adreno

Posts: 755; Member since: Mar 12, 2016

Exactly. Why can't I give my opinnion about Apple and it's brand in peace? That StopTalking guy has been chasing me around PA.

7. nithyakr

Posts: 161; Member since: Jun 20, 2014

I once tried Apple Music on my iPhone. Didn't like it. Full on Spotify right now! And I don't see spotify going away from the game soon. Their "Discover Weekly" is soo damn awesome!

11. vincelongman

Posts: 5691; Member since: Feb 10, 2013

Also no more ad-free radio for those who are paying for iTunes Match (not me, but just saying)

9. dvassafor

Posts: 31; Member since: Nov 13, 2014

No more mashups! No more mashups!

12. vincelongman

Posts: 5691; Member since: Feb 10, 2013

YouTube Red/GPMAA already beat Spotify to the punch on that one (for US subscribes only though)

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