WSJ: Apple's switch to OLED has been greatly exaggerated because... price
by Daniel Petrov / Jun 15, 2018, 5:45 AM
Apple will use OLED on all 2018 phones," and today's report that the move is likely to be postponed for 2020 at the earliest? Well, fairly disappointing sales of the iPhone X, that's what, tip the analysts surveyed in the report. While it was still the top-selling handset worldwide as of Q1 of this year, overall iPhone sales have remained flat, while analysts were predicting that it will lead to a super-cycle of upgrades, and Apple apparently thought so, too. Part of the reason for the high $999 price of Apple's finest is that the display panel is sourced by a single supplier - Samsung- that can gauge Apple's willingness to pay the maximum, and has reportedly been selling the 5.8" OLED screen of the X to it at $100 a pop, compared to $40 for a good LCD screen.What happened between "
While Apple may delay its OLED shift for 2020, when it will be able to secure more suppliers for such panels at cheaper price points, analysts expect LCD models to make up the majority of iPhone sales at least for the next two years. This bodes well for those who can't splurge the $799+ that Apple will likely be charging for the OLED models, while people involved in Apple's supply chain now reconfirm that all 2018 models, including the LCD one, will sport the iPhone X notch-y design, "to give consumers who own older devices the feeling of an upgrade." There have been rumors that Apple has issues with fitting the big notch on an LCD display, so that model could ship later than the OLED ones, and if that indeed happens, it could lead to sufficient sales of the higher-end iPhones this year, before the more affordable option is introduced.
Posts: 442; Member since: Sep 19, 2014
posted on Jun 15, 2018, 5:54 AM 1
Posts: 1325; Member since: Mar 24, 2017
"While it was still the top-selling handset worldwide as of Q1 of this year, overall iPhone sales have remained flat" Amazing how you can be number 1 and still come up empty... interesting
posted on Jun 15, 2018, 7:25 AM 0
Posts: 266; Member since: Feb 12, 2011
apple always find an excuse to charge you more and sell you more of the same
posted on Jun 15, 2018, 6:09 AM 7
Posts: 392; Member since: Sep 30, 2017
Never! It's Samsung which is playing Monopoly gimmicks, trying to stop Apple from innovations. Shame on you Samsung. They failed in court and now they're trying to pull money from poor Apple.
posted on Jun 15, 2018, 6:23 AM 2
Posts: 6774; Member since: Feb 10, 2012
Here's a simpler solution, Apple making their own OLED panels instead of buying them? And speaking about monopoly, do you think Apple would have let any other brand to rock an OLED panel if they patented it?
posted on Jun 15, 2018, 7:25 AM 6
Posts: 131; Member since: Feb 09, 2018
OLED is great, but not worth the hype it’s been sucked in, basicly a good enough LCD will do just fine for the next iphone.
posted on Jun 15, 2018, 6:41 AM 4
Posts: 4110; Member since: Nov 01, 2016
Subjective of course. I will never go back to the archaic LCD tech as OLED is so much better in every way.
posted on Jun 15, 2018, 6:59 AM 2
Posts: 2026; Member since: Dec 27, 2016
It’s not the price it’s the ugly notch and those unintuitive gestures made necessary by lack of a home button. A fingerprint scanner would have been nice to have as an option too, but at the very least get rid of the notch.
posted on Jun 15, 2018, 7:02 AM 4
Posts: 17312; Member since: Jun 17, 2009
Apple can't find advantages of OLED over LCD? What about they had (until the S9) the best rated display on a phone with the iPhone X for the first time since the Note 4 dropped? That's not an advantage?
posted on Jun 15, 2018, 8:58 AM 3
Posts: 2; Member since: Jun 15, 2018
I think the main reason why the iPhone x hasn't sold like apple wanted is because of the size.. had they come out with the plus model of the X last year instead of the iPhone 8 plus sales would be where they wanted them to be.
posted on Jun 15, 2018, 12:27 PM 0
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