Android grabs top smartphone OS spot in UK

Android grabs top smartphone OS spot in UK
The Android OS system is now the number one mobile OS for smartphones in the U.K. with a 36.9% slice of the pie as of the end of last month. Last year at the same time, Android had a 20.1% share of the U.K. smartphone market which trailed both the leading 29.2% market share belonging to iOS and the 26.7% belonging to Symbian.

Just like in the U.S., Android models started getting launched in the U.K. in waves with different models offering different screen sizes, more powerful processors and a multitude of new features. This fragmentation worked in Android's favor in the U.K. where Google's open source OS had to compete against just 3 iOS powered smartphones. And while Android did overtake iOS and Symbian to reach the top spot in the United Kingdom, it was the sharp drop in Symbian's share that Android quickly gobbled up.

With Nokia now using Windows Phone, you can expect further declines from Symbian and some gains from Microsoft's mobile OS. Still, Windows Phone will probably not pick up all that Symbian loses leaving more room for Android to gain market share. Last quarter in the U.S., the launch of the Apple iPhone 4S allowed the latter to hold a leading 48.4% share of the smartphone market. Android held 42.8% of the U.S. market in Q4.

According to Dominic Sunnebo, global consumer insight director at Kantar Worldpanel ComTech, for the first time ever, the percentage of Brits using a smartphone is over the half-way mark at 50.3%.

source: Guardian via IntoMobile



28. TimTebow

Posts: 70; Member since: Feb 14, 2012

Brits are getting a little smarter...

26. frydaexiii

Posts: 1476; Member since: Dec 01, 2011

It's sad that Apple is still selling well despite their second rated goods...I currently own an iPod Nano, and the sound is W-E-A-K. I think I'm gonna get a amp just to make it sound better. And the other sad part? My sister's Sony Walkman MP3 (The one that looks like a stick), without all it's fancy touchscreen and made of plastic and cost half the price of my Nano, sounds better than the Nano. I'm still wondering how iPods are the top selling music players. And I also heard from my friends that this isn't limited to the iPod, all Apple products have very low output and the only way to get good music out of it is with an amp. Seems the only way Apple seems to get sales is via Steve Jobs's bull and branding, other than that, their products are totally form and no substance, and a premium price for that too...

4. bloodline

Posts: 706; Member since: Dec 01, 2011

I agree with the above comments, Alan always mentions apple in a pro android article. It reflects badly on phonesarena to be honest. Anyway, I am rocking a Galaxy Nexus in the UK and everyone i show it to says how better it is to the iphone and how they are bored with apple products, especially how they restrict the user.

3. gkquiambao

Posts: 62; Member since: Nov 23, 2011

The title is "Android grabs top smartphone OS spot in UK", right? Why is there a table of US OS usage? at the end? This is so biased. First you will praise Android. And then in the end you will mention some crappy IOS #1 chart or whatever. I hate you Alan!

7. iBeliever

Posts: 33; Member since: Feb 21, 2012

Don't get so emotionally involved buddy. Soon you'll grow up and there will be things more important.

9. ilia1986 unregistered

Don't get so emotionally involved buddy. Soon your precious little Apple will fall from the tree to the ground - and there will be more important things to think about. Like which launcher do you want on your custom MIUI rom, or how many widgets can one fit on 15 home screens.

29. gallitoking

Posts: 4721; Member since: May 17, 2011

seeing how successful are al of his products.. can you please tell me how is Apple going to go down again.. because if you look up... there is Apple.. and the green robot as soon as the ice cream meets... he will dress up as a jelly bean...

2. ilia1986 unregistered

Yeah I noticed Victor is waaay too pro-Apple. In his "Use your smartphone as a home PC" article his first suggestions regarding the choice of bluetooth keyboards and track pads have been Apple's products: "Apple wireless keyboard (or any other blue-tooth enabled keyboard)" "Apple magic track pad (or any blue-tooth enabled mouse)" This is unacceptable, PA. Apple's products are neither the best, and certainly not the cheapest in their category. Such bias from a writer on your site is intolerable.

5. iBeliever

Posts: 33; Member since: Feb 21, 2012

Yea how dare anyone mention an Apple product?! They're only the most successful tech company in the world.

8. ilia1986 unregistered

Mentioning is okay. Putting them as the de facto default choice is absolutely not.

12. iBeliever

Posts: 33; Member since: Feb 21, 2012

Apple is now the de facto choice for millions of people.

16. ilia1986 unregistered

You'd be surprised how much this statement is a complete BS.

17. Sniggly

Posts: 7305; Member since: Dec 05, 2009

Welllll... he's kinda right. There are millions of people who will only choose Apple products, ever. However, what he doesn't acknowledge is that this isn't exactly a good thing.

18. ilia1986 unregistered

Yeah - he is kinda right. However we are thankfully far from complete Apple domination in that part. Besides - I think that if those people for whom iProducts were the only choice available would be more exposed to Android - they would switch to it and never look back. It's all a matter of marketing. And we both know that Apple does that a whole lot better than Google. Hell, Samsung is the only one afaik who actually tries to advertise Android products. Moto did that back with the droid - and that was a huge success. Google needs to enhance their marketing - because Apple keeps pumping the "If you don't have an iPhone" subliminal message directly into the skull of millions every time they see something white.

19. Sniggly

Posts: 7305; Member since: Dec 05, 2009

I think both OSes are here to stay in a big way. I've been pretty good at presenting Android to people and showing why it's better in about 20 different ways. These people are locked in mentally. They don't want to have to learn anything new. Apple has also done a good job of sucking people into their ecosystem. One of the arguments I can rarely counter is when a customer has already invested a substantial amount of money into Apple's apps. There's currently no real way to compensate for that, and iTunes, while more easily circumvented in a sales pitch, is also a bear for people to deal with. However, Android works well enough and has enough good looking phones that it remains an attractive option to smartphone customers. Also, there will be people who try out the iPhone and just don't get attached to it, and the greater cost efficiency and control that Android provides will win them over.

20. ilia1986 unregistered

You can tell them about Mac OS. Not Mac OSX, but Mac OS. Existed since 1984. Had thousands of popular apps written for it. Then came steve and BAM! 1997: almost nothing is supported anymore. Okay - off we go. 1997 - new apps emerged, huge investments, etc etc, then 2011: Mac OSX Lion: support for Rosetta (the software which enabled Mac OS apps to run) suddenly dropped. That's Apple. You buy a product - and you got no idea for how much time is it going to be supported - and how much you should invest to it. Then there's Google. Android is Open source. That means that even if tomorrow Google announced Android 5.0 which doesn't support anything made before that - the millions of independent developers are going to dig into 5.0 and make it compatible with 2.xx - 4.x apps. That's the power of open source. Oh and they will probably do it free of charge as well. You can also tell them how there was an app called Siri, which was a legit app in the app store - until one day Apple decided to buy the developer for that. Then some short time later, they disabled the app completely (even if you had it - you couldn't use it), and instead made Siri as a unique feature of only one exclusive new product. That's Apple. Ask them is it really the company that they are willing to invest their hard earned cash in?

21. ilia1986 unregistered

Oh, and did I tell you yet that the new Mac OSX Mountain Lion has a "Gatekeeper" feature turned on by default? What that means is that you cannot install an application file from anywhere but a "trusted source" - the Mac app store, and any site which is digitally signed - unless you turn it off. And people hated so much the UAC in Vista back in the day, lol. I bet 500$ that in a year or two, Apple is going to quietly drop support of the "off" button for this Gatekeeper. And then Mac OSX will be just like iOS. More closed and sealed tight than the presidential bunker.

22. Sniggly

Posts: 7305; Member since: Dec 05, 2009

Lol, all of those are great points. I have learned one thing though: I can tell a customer every bit of bulls**t Apple has pulled off in the past several years, and they'll just shrug it off, especially if they love Apple already. People like you and I have integrity. We give a damn about corporate responsibility. I've given my reasons more than once when people ask me why I don't like Apple, and my reasons fall on deaf ears. If your points work, that's awesome. However, given my experience, what people care about is that in terms of convenience ("all of my friends have it," "I had the last one and don't like change," "it's an iPhone," "what the hell is Android?") Apple seems to be the way to go for them. Trust me, if you get into sales you'll run into all of this. And there are some customers where you'll just have to shut up and work on selling them the extras so your company makes at least some goddamn money off the things.

23. ilia1986 unregistered

Yeah, I know what you're talking about. That's the number one cause of Apple advertising. And of course the more people have the iPhone - the more other people who don't become prone to peer pressure. However I think that eventually Apple will fall, and people will realize the truth. If only because they do not diversify in their products. Nokia during the early 2000's had everything: it had a huge market share, huge diversity and compatibility in it's products - and it's products were the most advanced in terms of smartphones and feature phone out there - until Apple came along. The first iPhone was indeed revolutionary - and perhaps even magical of sorts. The iPhone 3G brought the app store. Really a very well put-together effort. But after that nothing really major happened. Apple continued to throw gimmicks at us (Face time - the new way to communicate, Siri: the voice revolution) - but so far these have been nothing but gimmicks. And when nothing really major happens - no matter how well you market it - you can only last so long. That's why I believe that Apple will fall. Just like Nokia and Rim. However contrary to the former - Apple will be too arrogant to do once again what they did in 1997: ask help from Microsoft - which Nokia did a year ago - and literally cheated death with Windows Phone.

24. ilia1986 unregistered

Btw I think that this is not only integrity. What truly frightens me is an 1984 future in which Apple controls one market or another - like they aim to do now with the consumer electronics one - and you got only one type of food, one set of clothes, one TV channel, one type of car, etc etc. Ironically - Apple itself based their marketing on this in the 1984 ad. As the great Morpheus has said: "Life it seems, is not without a sense of irony".

25. E.N.

Posts: 2610; Member since: Jan 25, 2009

Get a room guys, lol

27. ZEUS.the.thunder.god unregistered

wow. i read all of your comments & information you shared is amazing. thanx bro. & yeah future belongs to android/google

1. Sniggly

Posts: 7305; Member since: Dec 05, 2009

Oh, there it is! The MAIN POINT of the article which was used by Victor to shout "The iPhone is beating Android in the US!!!!" Thanks for rectifying Victor's screwup, Alan.

6. iBeliever

Posts: 33; Member since: Feb 21, 2012

I know it's been a rough day for you with android getting mopped up in the US. you still have this to cling onto until the English realize that android is an inferior OS and start switching back to iOS in droves. I guess if android doesn't have marketshare it has nothing at all lol.

10. ilia1986 unregistered

Sniggly - I'll let you handle this, sir.

15. Sniggly

Posts: 7305; Member since: Dec 05, 2009

Done. ;) This guy smells like Miz, who hasn't been around in a few days. Perhaps he's banned too now?

11. Sniggly

Posts: 7305; Member since: Dec 05, 2009

You know, if you really want to be a good troll, you have to be more subtle. At this stage you're about as subtle as a bear beating a moose to death with a sledgehammer while Inception's main theme plays.

13. iBeliever

Posts: 33; Member since: Feb 21, 2012

Please refer to the chart where one phone has 48% market share while an army of copycats have 42%. Amazing really what Apple is doing.

14. Sniggly

Posts: 7305; Member since: Dec 05, 2009

You've been corrected on this by multiple people. At this point you have three main choices: one, admit you're a troll and move on, while we shrug and ignore future idiotic posts by you; two, admit that you're an idiot/wrong, while we shrug and ignore future idiotic posts by you; or three, ignore the content of what I'm saying and continue to act like an unbelievable dumbass while most of us ignore you and a few of us continue to prove why you're being an unbelievable dumbass. Oh, and bonus facet of these choices: the first two will display that you have a life. The third will just demonstrate that you literally have so little else going on in your life that you must resort to acting like an unbelievable dumbass on a phone comment thread for attention. Have fun choosing, dude.

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