Americans warming up to virtual reality, ready to pay $250+ for a VR gizmo

Americans warming up to virtual reality, ready to pay $250+ for a VR gizmo
Samsung is heavily pushing its Gear VR headset, made in collaboration with the virtual reality grands from Oculus Rift, as it is giving it away with those who order a Galaxy S7 or S7 edge by this Saturday, while supplies last. 

This means that soon a not-so-basic VR headset will be in the hands of millions, and the competition is not sitting still. HTC saw a pretty remarkable success with its own expensive Vive contraption that had millions preordering it, Microsoft has cornered the upmarket with the HoloLens gear, and Sony is entering the fray with the most reasonably priced full-featured PlayStation VR headset. 

All of these combined, together with the tens of nameless cardboard editions, are marking a veritable VR campaign, and users aren't staying on the sidelines, it seems. As you can see in the Horizon Media infographic posted today, a full 47% of the Americans surveyed express an interest in getting some kind of VR gear, while 31% are ready to pay at least $250 for it. Fun times for all involved, and we can only expect virtual reality content to grow exponentially from here.

Infographic: Is Virtual Reality the Next Big Thing? | Statista
        
source: Statista

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11 Comments

1. quakan

Posts: 1418; Member since: Mar 02, 2011

I wonder if this will last longer than the 3D TV/Smartphone trend.

3. tunewar123

Posts: 17; Member since: Mar 17, 2016

You would only say that only because you never tried a really good VR... or even a VR at all...

2. Hypergy

Posts: 54; Member since: Feb 24, 2016

Samsung is doing VR a great favor here. Everyone who's tried the Gear VR loved it. (google cardboard is poision) What an exciting time to live in. VR is only going to get better. Imagine a screen so sharp there's no screendoor effect. Along with 90fps+ graphics. I give it about 2 more years till maturity.

4. natypes

Posts: 1110; Member since: Feb 02, 2015

Why is cardboard poison? I have it and like it. Is the real headset different?

5. vincelongman

Posts: 5693; Member since: Feb 10, 2013

IMO Cardboard is amazing, brilliant teaser of VR The Gear VR is far better than Cardboard But the HTC Vive, Oculus Rift and PS VR are also far better than the Gear VR Hence the differences in price

6. natypes

Posts: 1110; Member since: Feb 02, 2015

What makes it better though? Isn't it just a 'holder' for your phone? I know it's got to be more comfortable and durable, but why is the VR experience better, if it is?

7. catze86

Posts: 731; Member since: Dec 07, 2015

Lens, sensors, softwares, contents, accessories will be different compared to carboard. Samsung will have Rink and Entrim 4D as accessories. Sony and HTC have their own VR headset. Xiaomi prepare their own VR headset too. If Cardboard is more than enough, sorry if I call it nonsense. Because Google want their own gear VR too.

11. vincelongman

Posts: 5693; Member since: Feb 10, 2013

catze86 explained it well The GearVR has better lens, extra sensors, software from Oculus, more and higher quality content Cardboard is amazing for its price of $3-30 But it doesn't come close to the $200 Gear VR (not to mention the ~$500 PS VR, $600 Oculus Rift and $800 Vive)

9. ibend

Posts: 6747; Member since: Sep 30, 2014

its a poison.. you try it, you like it, and you'll throw money to buy better and more comfortable VR headset

8. MrElectrifyer

Posts: 3960; Member since: Oct 21, 2014

Nice that this comes free with an S7. Even $100 for a Gear VR, add that to the cost of Galaxy S7 components, in conjunction with the over $500 worth of Galaxy Gifts you get from Samsung: http://www.phonearena.com/news/Samsung-Galaxy-S6-and-S6-edge-users-can-get-free-content-Galaxy-Gifts-worth-over-500_id68764 http://www.phonearena.com/news/Buy-the-Samsung-Galaxy-S5-and-get-575-in-freebies-from-Samsung-Galaxy-Gifts_id53397 and paying the premium price for the Galaxy S7 is easily justifiable. Whereas you'll be waiting for at least 500 weeks to gain the equivalent of that from Apple's weekly 99c giveaways.

10. ibend

Posts: 6747; Member since: Sep 30, 2014

$250+ VR headset? no worries, Apple will make that for Americans :D

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