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Americans warming up to virtual reality, ready to pay $250+ for a VR gizmo

By Daniel Petrov

Updated: Mar 17, 2016, 10:31 AM

Americans warming up to virtual reality, ready to pay $250+ for a VR gizmo

Samsung is heavily pushing its Gear VR headset, made in collaboration with the virtual reality grands from Oculus Rift, as it is giving it away with those who order a Galaxy S7 or S7 edge by this Saturday, while supplies last.

This means that soon a not-so-basic VR headset will be in the hands of millions, and the competition is not sitting still. HTC saw a pretty remarkable success with its own expensive Vive contraption that had millions preordering it, Microsoft has cornered the upmarket with the HoloLens gear, and Sony is entering the fray with the most reasonably priced full-featured PlayStation VR headset.

All of these combined, together with the tens of nameless cardboard editions, are marking a veritable VR campaign, and users aren't staying on the sidelines, it seems. As you can see in the Horizon Media infographic posted today, a full 47% of the Americans surveyed express an interest in getting some kind of VR gear, while 31% are ready to pay at least $250 for it. Fun times for all involved, and we can only expect virtual reality content to grow exponentially from here.

Infographic: Is Virtual Reality the Next Big Thing? | Statista

source: Statista

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Daniel, a devoted tech writer at PhoneArena from 2010 to 2025, has been engrossed in mobile technology since the Windows Mobile era. His expertise spans mobile hardware, software, and carrier networks, and he's keenly interested in the future of digital health, car connectivity, and 5G. Beyond his professional pursuits, Daniel finds balance in travel, reading, and exploring new tech innovations, while contemplating the ethical and privacy implications of our digital future.