Americans warming up to virtual reality, ready to pay $250+ for a VR gizmo
Samsung is heavily pushing its Gear VR headset, made in collaboration with the virtual reality grands from Oculus Rift, as it is giving it away with those who order a Galaxy S7 or S7 edge by this Saturday, while supplies last.
This means that soon a not-so-basic VR headset will be in the hands of millions, and the competition is not sitting still. HTC saw a pretty remarkable success with its own expensive Vive contraption that had millions preordering it, Microsoft has cornered the upmarket with the HoloLens gear, and Sony is entering the fray with the most reasonably priced full-featured PlayStation VR headset.
All of these combined, together with the tens of nameless cardboard editions, are marking a veritable VR campaign, and users aren't staying on the sidelines, it seems. As you can see in the Horizon Media infographic posted today, a full 47% of the Americans surveyed express an interest in getting some kind of VR gear, while 31% are ready to pay at least $250 for it. Fun times for all involved, and we can only expect virtual reality content to grow exponentially from here.