After Apple, Samsung and LG might be exploring sapphire crystal displays, too47
The issue is cost, of course, and it turns out this has been the main deterrent for Samsung and LG, not only Apple, to start utilizing sapphire displays. Until now. Korean media is reporting that both LG and Samsung are back to the drawing board, considering the employment of sapphire in their display panels, after previously dismissing them as too expensive to be mass-produced. Apparently Apple's experience with tooling and machinery might have given them a hint that sapphire can be used in a more cost-effective way, so the time we see this innovative material in a Samsung or LG phone, might not be far away.