80% of Twitter use comes from mobile devices; key metric of Twitter use declines 7% in Q3

80% of Twitter use comes from mobile devices; key metric of Twitter use declines 7% in Q3
In releasing its third quarter earnings today, Twitter says that it currently has 284 million active users. 80% of Twitter accounts are tweeting from a mobile device. That means more than 227 million of Twitter users are using the service from a smartphone or tablet. Twitter had $361 million in revenue for the quarter with $320 million of that coming from advertising. That represents a 109% increase in ad revenue year-over-year. 85% of Twitter's ad revenue, or $272 million, is attributable to the mobile version of the 140 character messaging service.

Timeline views per user for the period, dropped 7% to 636 on a global basis. In the states, the average number of timeline views per user declined 6% to 774. Overall timeline views of 181 billion for the three months, failed to meet Wall Street expectations and led to an after-hours meltdown in the shares. After hours, Twitter's shares dropped over 10% and were trading at $43.38, down over $5 from Monday's closing price.

The company reported a net loss of 29 cents a share for the third quarter, an improvement from the 48 cents a share Twitter lost in the same period last year. For the current quarter, Twitter is forecasting revenue of $440 million to $450 million. No forecast of advertising revenue for the current quarter was released.

source: Twitter via Reuters

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2 Comments

1. Sauce2

Posts: 199; Member since: Oct 21, 2014

Isn't this expected? Tweeting from a mobile device. I mean…that is the whole meaning behind a tweet..unless I missed something.. Do people walk around with Surfaces and MacBooks in their tailored back pockets.

2. hominey_hominey

Posts: 5; Member since: Aug 25, 2014

Sponsored content or social media from companies and small business alike usually use a computer as they can track analytics from Twitter on thier postings. Bloggers use thier laptop if they are live tweeting anything. Quite a bit of users use the website.

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