Analyst sees 2018 Apple iPhone Xs priced at $899 and up
Today, RBC Capital analyst Amit Daryanani has come up with the pricing scheme that he believes Apple will employ for these three phones. Daryanani sees the iPhone 9 priced at $700+. This will be the lowest priced iPhone of 2018, not including the Apple iPhone SE 2 if such a phone is released. The iPhone Xs could start at $899, which is $100 bucks less than the price of the 64GB iPhone X. The iPhone Xs Plus, with its massive screen, could be priced at $999 according to the analyst.
Daryanani sees the cheaper iPhone 9 outselling the two iPhone Xs variants. As a result, RBC Capital is forecasting that the ASP (average selling price) of the iPhone will slip once the 2018 models are released. However, the news isn't all bad. As a result of the lower prices, the securities house sees Apple posting stronger unit growth starting with its first fiscal quarter of 2019 (October-December 2018).