Analyst sees 2018 Apple iPhone Xs priced at $899 and up

Analyst sees 2018 Apple iPhone Xs priced at $899 and up
Last week, we told you that Apple is cutting the cost of the parts and labor required to produce the Apple iPhone X sequels expected later this year. To refresh your memory, KGI Securities Apple analyst Ming-Chi-Kuo expects a trio of new iPhone models to be introduced in September. The Apple iPhone Xs will be a sequel to the tenth anniversary model and will come with a 5.8-inch AMOLED display. A huge 6.5-inch AMOLED screen is expected for the Apple iPhone Xs Plus, while a 6.1-inch LCD screen will adorn the Apple iPhone 9. Although all three phones will include an edge-to-edge display, the TrueDepth Camera and Face ID, according to Kuo the iPhone 9 will sport just a lonely single camera on back, and it won't offer 3D Touch.

Today, RBC Capital analyst Amit Daryanani has come up with the pricing scheme that he believes Apple will employ for these three phones. Daryanani sees the iPhone 9 priced at $700+. This will be the lowest priced iPhone of 2018, not including the Apple iPhone SE 2 if such a phone is released. The iPhone Xs could start at $899, which is $100 bucks less than the price of the 64GB iPhone X. The iPhone Xs Plus, with its massive screen, could be priced at $999 according to the analyst.

Daryanani sees the cheaper iPhone 9 outselling the two iPhone Xs variants. As a result, RBC Capital is forecasting that the ASP (average selling price) of the iPhone will slip once the 2018 models are released. However, the news isn't all bad. As a result of the lower prices, the securities house sees Apple posting stronger unit growth starting with its first fiscal quarter of 2019 (October-December 2018).

RBC Capital analyst sees lower priced iPhone models launching later this year

RBC Capital analyst sees lower priced iPhone models launching later this year


source: @kifleswing

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18 Comments

1. TechSceptic

Posts: 1156; Member since: Feb 05, 2018

RIP wallets for anyone interested. If you think the S9 and S9+ was expensive, then you're in for a real kicker with these.

2. BLUEBLASTER

Posts: 905; Member since: Feb 23, 2014

"The iPhone Xs could start at $899, which is $100 bucks less than the price of the 64GB" That's good if its cheaper though,

5. cncrim

Posts: 1530; Member since: Aug 15, 2011

The only thing is 899 is still $100 too high.

8. cncrim

Posts: 1530; Member since: Aug 15, 2011

OOPs, typo $200 too high.

12. rouyal

Posts: 1550; Member since: Jan 05, 2018

Not everyone is broke, or has money issues.

14. Vokilam

Posts: 982; Member since: Mar 15, 2018

is $1000 really that much for you if people like iphones or ios better than android its not like galaxy or note phones are any cheaper (difference is really negligible if youre already paying upwards of $850) and keep in mind iphones and galaxy or any other flagships costing over $850 have their own pros and cons - people tend to buy what's best suits them for $850+ devices and based in that segment - looks like apple does sell more in the ultra expensive market - just saying - you may not understand it, but majority of $850+ segment find value in iphones vs samsung offerings even if samsung comes $30 or even $80 cheaper

3. torr310

Posts: 1607; Member since: Oct 27, 2011

With CPU/GPU getting more powerful every year, there will be performance surplus for general users. Thus higher priced phones may sell less than before. Similar to PC market.

4. gamehead unregistered

Still too expensive

6. antroid

Posts: 360; Member since: Jan 24, 2018

I thought they will price it 899.99$, now I can afford one

7. cncrim

Posts: 1530; Member since: Aug 15, 2011

Price is subjective. Because the original iPhone was one of a kind at the time and Apple can go crazy price for several years, however she just quick found out competition get much tougher and cheaper, she can just slap price on anything she want anymore. The way I see it is that next year price of iPhone will drop again, as long as consumer not fall for Apple hype and copy out idea she claim she invented(not said she not invented anything). Hey, plan obsolescence got come into mind when innovation slow and competition increase.

13. rouyal

Posts: 1550; Member since: Jan 05, 2018

Why you keep saying she? It's odd

9. Cat97

Posts: 1674; Member since: Mar 02, 2017

But the iPhone 9 will be a pretty average $700, according to that analyst. And it will also have a high screen to body ratio. So there will be a choice for every budget.

11. rouyal

Posts: 1550; Member since: Jan 05, 2018

I don’t think $700 is “a choice for every budget”

18. TechSceptic

Posts: 1156; Member since: Feb 05, 2018

So 700$ is now considered an entry model that everyone can pay for? Damn, it seems the entry model market has really picked up its prices.

10. KingSam

Posts: 1330; Member since: Mar 13, 2016

$650, $800 and $1000 perfect pricing. One for the masses. Then the plus model price. Then the $1000 unicorn.

15. Marcwand3l

Posts: 381; Member since: May 08, 2017

Skipping the notch and lowering the price. It looks like Apple indirectly admits that their strategy with the first iphone x was wrong.

16. SIGPRO

Posts: 2809; Member since: Oct 03, 2012

Epic Fail!

17. Sammy_DEVIL737

Posts: 1475; Member since: Nov 28, 2016

Better wait for the product to be released instead of judging it.

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