The iPhone X's successor may be $100 cheaper, just as Ralph Nader wants it
In the letter, Mr Nader suggests that instead of buybacks, Apple should invest in R&D efforts to improve the lives of folks throughout its vast supply chain, or work to prevent teens' obsession with life lived on their phones. If all else fails, he adds, then simply cut the price of iPhones a bit, and sell much more down the road, avoiding the fate of the iPhone X, which didn't sell nearly as much as analysts had anticipated, chiefly on account of its $999 starting tag.
If rumors out of the supply chain are any indication, Apple is preparing to do exactly that. Asian analysts cite industry insiders and supply chain sources to inform that Apple could be lowering the price of the OLED iPhones this year. While the iPhone X is expected to be discontinued in its current form, its successor, with souped-up processing power, is now said to start off at $899, instead of a grand. The iPhone X's current price point is tipped to be occupied by the 6.5" iPhone Xs Plus, or whatever it's called, while the 6.1" LCD iPhone is said to arrive at $799 in its most memorable configuration, and likely much less for the basic storage version.
The report goes on to back up its claims by saying that Samsung is firing up its OLED conveyor belts much earlier than predicted. The Koreans, which supply OLED screens to Apple, were in a lull with overcapacity for a few months when iPhone X orders didn't pan out as planned. Samsung was expected to ramp up production for the 2018 iPhones at the beginning of June, but that process has apparently already started, indicating that Apple may anticipate stronger demand for the eventual two OLED iPhones this year, and one of the reasons could be a lower starting for an iPhone X successor, compared to the current model. It's not the first time we are hearing that the second-gen iPhone X will be $100 cheaper, too, so where there's smoke, there might be fire.
source: Ralph Nader & UDN (translated)