The iPhone X's successor may be $100 cheaper, just as Ralph Nader wants it

The iPhone X's successor may be $100 cheaper, just as Ralph Nader wants it
A few days ago, Ralph Nader (yeah, that Ralph Nader), penned an open letter to Apple's CEO Tim Cook, and shareholders in general, advising that stock buybacks are a lazy way to utilize the company's copious amounts of cash. Granted, Apple announced the largest stock buyback in history last week during its quarterly results report, but his argument is that companies do that when they are out of great ideas for product development or positive PR that will pay off much better in the longer run than simply throwing cash at shareholders.

In the letter, Mr Nader suggests that instead of buybacks, Apple should invest in R&D efforts to improve the lives of folks throughout its vast supply chain, or work to prevent teens' obsession with life lived on their phones. If all else fails, he adds, then simply cut the price of iPhones a bit, and sell much more down the road, avoiding the fate of the iPhone X, which didn't sell nearly as much as analysts had anticipated, chiefly on account of its $999 starting tag.

If rumors out of the supply chain are any indication, Apple is preparing to do exactly that. Asian analysts cite industry insiders and supply chain sources to inform that Apple could be lowering the price of the OLED iPhones this year. While the iPhone X is expected to be discontinued in its current form, its successor, with souped-up processing power, is now said to start off at $899, instead of a grand. The iPhone X's current price point is tipped to be occupied by the 6.5" iPhone Xs Plus, or whatever it's called, while the 6.1" LCD iPhone is said to arrive at $799 in its most memorable configuration, and likely much less for the basic storage version.

The report goes on to back up its claims by saying that Samsung is firing up its OLED conveyor belts much earlier than predicted. The Koreans, which supply OLED screens to Apple, were in a lull with overcapacity for a few months when iPhone X orders didn't pan out as planned. Samsung was expected to ramp up production for the 2018 iPhones at the beginning of June, but that process has apparently already started, indicating that Apple may anticipate stronger demand for the eventual two OLED iPhones this year, and one of the reasons could be a lower starting for an iPhone X successor, compared to the current model. It's not the first time we are hearing that the second-gen iPhone X will be $100 cheaper, too, so where there's smoke, there might be fire.

source: Ralph Nader & UDN (translated)

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iPhone XS
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  • Battery 2659 mAh(20h talk time)

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6 Comments

1. upyabiya

Posts: 5; Member since: May 15, 2018

$100 cheaper, wow what a difference that makes.......

2. KingSam

Posts: 1505; Member since: Mar 13, 2016

Se: $400 Lcd: $650 X2: $800 X2 plus: $1000 That's how it should be.

4. Cat97

Posts: 1979; Member since: Mar 02, 2017

If the SE will look like in the renders/leaks, then it will probably cost around $500.

5. haikallp

Posts: 319; Member since: Feb 10, 2012

It's actually a lot if you think about it. If you think it's not, please give me $100

3. Cat97

Posts: 1979; Member since: Mar 02, 2017

So what the guy said is "Apple, how about giving something back ?". Which is commendable. Working to prevent teen's obsession is probably the number one thing Apple should address. Of course, they are afraid that teens will not want their iPhones so badly in that case...:)

6. tntwit

Posts: 85; Member since: Sep 11, 2012

Still $200 too much. The X is really a replacement for the 6, 6S, 7 and 8, not the Plus line due to a smaller effective screen size. The fact that a Plus version of the X successor is expected is evidence of that. Given that line of thinking, the X successor should be priced similar to it's predecessors, meaning the 8, which is priced at $699, not $899. The iPhone has, for a long time, been priced at $649 and gradually up to $699 for the basic version of their latest phone. For 2017, it went to $999, because the 8 was NOT the latest, greatest, the X was (is). That's over 40% more money. So, if the X successor goes to $899 it will still be $200 overpriced, or over 28%. If it is offered with 256 GB of memory for $899, then it might be reasonable (by Apple standards), but 64 GB seems more likely. The LCD will now be priced similar to what was their latest, greatest, except it isn't their latest, greatest, it'll be a watered down version. This would be a similar path to what they have done with the iPad line.

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