[Las Vegas, 5 January, 2016] – nubia, a leading Chinese smartphone maker, is preparing an aggressive smartphone push into more emerging countries in 2016 as it looks to extend its global influence. Aiming to extend its pool of international customers through online and offline channels, nubia is again attending CES in Las Vegas, United States for the second consecutive year.
nubia is now focusing on rapid global expansion. Most recently, Suning Rundong, a leading commercial corporation in China announced its strategic investment into nubia. Acquiring 33.33 percent in nubia’s shares, the RMB 1.93 billion (US$297 million) investment will provide a wealth of resources for the future development of the company. nubia, currently has operations in China, North America, South America, Northern Europe, Russia, Southeast Asia and India. In 2016, nubia plans to extend its brand presence and has its sights set for Latin American countries, Mexico and Argentina, key European markets including the United Kingdom, France, Germany and Spain as well as Malaysia and Thailand in South East Asia.
Today, the company announced the launch of its global website, providing interactive product information and giving customers a real feel of the innovative features nubia smartphones have to offer, including its wide range of built-in photography applications. The site, www.nubia.com, is now available in Chinese, English and Spanish. Other languages will also be offered in the near future. In the coming months, besides uneveiling its new flagship smartphones, nubia will launch its official online store. Customers in Europe will soon be able to purchase nubia devices directly online. The e-commerce platform will continue to launch in other markets shortly after.
“With at least eight new countries on the horizon, we will continue to build strong local partnerships to maximize our global efficiency. Although nubia entered the market three years ago, the amount of success gathered in such a short time has already set up a number of highly competitive benchmarks in the industry. Inspiring loyalty among customers, our novel technologies have not only elevated the user experience but has made positive impacts to everyday life. 2016 will be a very exciting year for nubia. We look forward to launching more never before seen technologies in our highly anticipated smartphone models soon” said Felix Fu, Senior Vice President of Nubia Technology Co., Ltd and Co-founder of the nubia brand.
Launched in 2012, nubia is now on the path to build one of the fastest and technologically innovative smartphone companies in China which now owns more than 2,500 patents and 200 software copyrights. 2015 has proven to be a great success for nubia as the company succeeded its growth rate by 100 percent, doubling its sales units to 10 million from the preceding year.
Last year, nubia made headlines for being the first to introduce the bezel-less design, FiT (Frame interactive Technology) and TiO (Three-in-One) fingerprint recognition feature to its Z9 device. In addition, nubia has the reputation for producing the most supreme quality smartphone cameras in the market, offering professional photography experiences to consumers. Equipped with an advanced DSLR camera system, nubia has made it possible for anyone to shoot high quality photographs of light paintings, star trails and time lapses from its smartphone. Bringing interactivity to a new level for users and providing the highest quality design at a smart value is at the heart of nubia’s strategy.