x PhoneArena is hiring! Reviewer in the USA
  • Hidden picShow menu
  • Home
  • News
  • What should HTC improve on the most with its next flagship?

What should HTC improve on the most with its next flagship?

Posted: , by Daniel P.

Tags :

What should HTC improve on the most with its next flagship?
HTC might be down in the doldrums when it comes to financial performance, as its last two high-end phone models didn't sell that good, but it is determined to strike back with the One M10, or whatever its next flagship gets named. The One M8 and One M9 feature a premium, but largely similar housing, and HTC has been plagued by hapless camera decisions ever since it introduced the 4 MP UltraPixel shooter on the back of the original One.

Thus, despite having a community of loyal followers, and interesting technologies like BoomSound, HTC's value-for-money ratio did diminish in the last two years or so, that is why it has supposedly rolled up its sleeve with the One M10, equipping it with a refreshed design and stellar camera components to charm its future owners. 

Will it be able to alter the impression left by its predecessors, though? That's still up in the air, and this is why we wanted to ask what you personally think should be the area that HTC improves in the most in order for its next flagship to succeed. Tell us in the poll below, and chime in the comments with your argumentation.

Phonearena polls
sort by
What should HTC improve on the most with its next flagship?
340 votes
(340 votes) Design
56 votes
(56 votes) Display
58 votes
(58 votes) Interface
32 votes
(32 votes) Processing power
12 votes
(12 votes) Storage and memory
621 votes
(621 votes) Camera
20 votes
(20 votes) Audio
228 votes
(228 votes) Battery life

1367 votes

  • Options

posted on 11 Feb 2016, 06:13 24

1. IgorEfremenko (Posts: 72; Member since: 30 Nov 2011)


posted on 11 Feb 2016, 06:25 7

5. rubyonrails3 (Posts: 266; Member since: 01 Oct 2014)

Totally agreed. Most Improvement needed in Camera but they need to improve everything. Design should be new or improved that looks and feel great but also different.. Sense UI needs an overhaul too, yes its great but things get boring after a while.. Performance HTC was really great already but now I want HTC to beat Nexus 6P in performance. bring scrolling speed of Nexus but over come the missing frames. Battery should be better or equal to S7 at-least. I hope they use S6 generation AMOLED panel at least not the S7. in term of Storage UFS 2.0 would be great but if they could use something like iPhone 6s storage Nvm controller(I guess I've used correct term) damn it would blazing fast in launching apps. S7 can't improve a lot cuz it was already better means S6. but M10 have a lot of room for improvement..including Design, Camera etc

posted on 11 Feb 2016, 08:47 1

27. marorun (Posts: 3580; Member since: 30 Mar 2015)

Camera fully agreed.

Design dont agree the M7 M8 M9 design was amazing personally never had issue with the black bar or the fact the phone was longer because of boomsound.

Sense is perfect as it is we dont need more features we dont use.. If they want to add more HTC need to make it as an app optional to download or not.

Nexus 6P limit scrolling speed so yeah its look smoother but its also slower.

As for Amoled personally i think screen are so overated as long as its got good color , angle of viewing and brightness i can live with it.

SD820 is fully UFS 2.0 compatible and can support both max speed onboard memory and sd card at the same time with no slowdown ( not like exynos thats cant do it correctly so they removed SD )

Otherwise the M9 was already amazing with about the best multitasking around ( ram management ) super fluid UI Great performance in games.. only camera really sucked sadly.

posted on 11 Feb 2016, 11:40

34. phonegeek1212 (Posts: 52; Member since: 14 Aug 2015)

Camera for me

posted on 11 Feb 2016, 06:19

2. shield (Posts: 293; Member since: 12 Sep 2015)

All improve.

posted on 11 Feb 2016, 07:23 15

17. NoToFanboys (Posts: 1547; Member since: 03 Oct 2015)

Those who voted "Audio" needs to get their ears checked.

posted on 11 Feb 2016, 09:52

30. Joaopedromartins (Posts: 13; Member since: 04 Feb 2016)

Hahahaah 1+

posted on 11 Feb 2016, 18:27

37. keithtae (Posts: 435; Member since: 25 Mar 2015)

Htc phones should improve in audio. Their speakers can barely beat the iphone speaker.

posted on 11 Feb 2016, 20:20

39. NoToFanboys (Posts: 1547; Member since: 03 Oct 2015)

Sarcasm? Joke? Ear problems? Which is it mate?

posted on 11 Feb 2016, 06:22 2

3. Michael.Parker (Posts: 273; Member since: 22 Aug 2015)

They need to stop making essentially disposable phones so insanely difficult to do anything as simple as changing the battery.

posted on 11 Feb 2016, 06:23 10

4. tiara6918 (Posts: 2036; Member since: 26 Apr 2012)

to be honest, nothing. Htc's sales didn't decline because you guys hated the design, etc. When all of you hated the ultrapixel camera on the m7 and m8, then htc made the ordinary megapixel on the m9, did their sales go up?no.
Consumers follow the trend, they don't care how the phone looks like, how it performs but they value what brand it is and how popular would they be among their peers. It's like nike is apple and adidas is samsung, they're two of the most popular sports brand. But what about the rest? less people care about them and they are very underrated that no matter how better or unique the product they release is, they will never get anybody's attention.
Htc has failed to keep their momentum ever since they topped back in 2010, they are now like nokia and blackberry that once sold a lot of devices and had a lot of fanbase but now have turned into nothing

posted on 11 Feb 2016, 06:26

6. Unordinary (Posts: 1698; Member since: 04 Nov 2015)


posted on 11 Feb 2016, 06:34

9. rubyonrails3 (Posts: 266; Member since: 01 Oct 2014)

Everyone thinks different. I thinks HTC failed not cuz of design but cuz of SD810. also M9 had bad battery life compare to M8, when it should have better. anyone can live with 1080p if they get great battery life. but that was not even the case.. second reason M9 failed was camera. when every review says its bad what you expect us to do.. recommend to our friends? for HTC success is selling 5-8 million Units.. they sold M7 about 4-5 million and M8 about 7-8 million so it seems they were doing great even with that bad marketing.. M9 was huge fail. I now don't see anyone even take name of M9 when comparing phones on internet.. most tech sites acts like M9 never existed.

posted on 11 Feb 2016, 07:22 1

16. NoToFanboys (Posts: 1547; Member since: 03 Oct 2015)

Yes, because everything on the internet is true.
I usually believe the reviews, but you wont really know until you actually owned the device.

posted on 11 Feb 2016, 07:33

19. tiara6918 (Posts: 2036; Member since: 26 Apr 2012)

I think the reason the m9 failed was it resembled the m8 too much that people didn't want to upgrade as they couldn't see a reason to. That's why htc prologed the software updates on the m8 and kept on delaying it as they want their customers to upgrade their phones every year

posted on 11 Feb 2016, 07:51 7

21. TyrionLannister (unregistered)

When all of you hated the ultrapixel camera on the m7 and m8, then htc made the ordinary megapixel on the m9, did their sales go up?

Well, consumers complained about camera quality, not the technology. Ultrapixel tech is pretty awesome. HTC's implementation was bad. And M9 decreased camera quality, not increased it.

M9 was absolute shame for a 2015 flagship. Bad screen(worse than M8, no panel self-refresh), overheating, bad battery, terrible camera, too tall and thick for the screen size to name a few.

It was basically a worse version of M8 with higher price tag.

posted on 11 Feb 2016, 08:30

25. Blest42188 (Posts: 51; Member since: 05 Aug 2015)

Thank you. You saved me the time writing this. Smh

posted on 11 Feb 2016, 07:52 1

22. Podrick (Posts: 711; Member since: 19 Aug 2015)

Even if they increased the megapixels, camera on the m9 was still bad. I agree with the rest of your comment.

posted on 11 Feb 2016, 06:31 6

7. Zackd44 (Posts: 33; Member since: 29 Jun 2015)

Higher Screen to body ratio. They are huge phones for the screen size. Unacceptable by today and yesterday's standards

posted on 11 Feb 2016, 06:37

10. rubyonrails3 (Posts: 266; Member since: 01 Oct 2014)

from the leaks seems they have improved it. but not as much cuz they opt in for front fingerprint sensor. so that will take a lot of space.. if they had gone with fingerprint sensor at the back. screen to body have drastically improved as they have removed stereo front facing speakers too.

posted on 11 Feb 2016, 07:07 1

13. Hyperreal (Posts: 228; Member since: 08 Oct 2013)

One m9 is only 1mm longer then s6 (s6 has 0,1 inch bigger screen though but that is really not much) but m9 has great dual front facing speakers. Still nobody complains about s6 bezels but m9 they do!

posted on 11 Feb 2016, 08:56

28. marorun (Posts: 3580; Member since: 30 Mar 2015)

Yeah thats how fanboy are..

They also dont say thats the M9 can open much more app at the same time and switch between them whitout load time..
I can run 4-5 big 3d game at the same time and switch between them on my M9... my colleague tryed on is S6 and after 2 games its over.

posted on 11 Feb 2016, 06:31

8. kanagadeepan (Posts: 922; Member since: 24 Jan 2012)

Pricing, here in India.. In general, they have to change the design often, bring better battery life, NOT put a selfie camera as main one.. S/W wise they are going good...

posted on 11 Feb 2016, 06:43 2

11. Lenny86 (Posts: 120; Member since: 20 Sep 2012)

I think,nothing!!!Just close down.Hurt to see how those bunch of idiots ruined up a (ex)nice company.

posted on 11 Feb 2016, 07:07 2

12. EcoCare (Posts: 434; Member since: 30 Jul 2014)

Put most of their innovations back! BoomSound, front and rear UltraPixel but with higher MP (think the latest 5X and 6P), keep the premium materials and design, trim the body a bit and MORE MARKETING!!!! Ads can change everything *cough*Apple*cough.

posted on 11 Feb 2016, 07:14

14. jellmoo (Posts: 1590; Member since: 31 Oct 2011)

Honestly, I think they should evolve on the basic idea of the A9 and do what a lot of the Chinese manufacturers do. Bypass the carrier.

Promise ultra fast updates regardless of region, pass along the cost savings to the customer by undercutting other flagships (even if it's only a relatively small amount), and take an almost OnePlus style of marketing (not invites!) where you engage in something of a cult of personality with the device/company. Get people involved. Try and create an audience passionate about your devices.

posted on 11 Feb 2016, 07:15 2

15. Astonvan (Posts: 237; Member since: 14 Aug 2015)

Camera Camera Camera. Just Improve the camera to G5 and S7 level.

posted on 11 Feb 2016, 07:32 2

18. johanbiff (Posts: 400; Member since: 31 Mar 2015)

Mostly the camera, but a new design would also be welcome!

posted on 11 Feb 2016, 07:51 2

20. Youraveragejoe (Posts: 124; Member since: 31 Oct 2014)


posted on 11 Feb 2016, 08:15 1

23. tokuzumi (Posts: 961; Member since: 27 Aug 2009)

I'm inclined to agree. You can still buy the M8 off of HTC's site for $650. The M9 is listed for $650 as well. No one is buying a 2 year old phone for $650.

posted on 11 Feb 2016, 08:19

24. tokuzumi (Posts: 961; Member since: 27 Aug 2009)

HTC needs to make a device that stands out, and has that one feature that people must have. Lately, they've just been building phones that check boxes off a list. High megapixel camera? Check. Newest processor? Check. Expandable storage? Check. Nevermind how these items work together. Just put it all in the same case, hire the worst marketing firms ever to promote the device (to the point where everyone just talks about how weird the ads were, and forget the product being sold), and hope everything goes well.

Edit: This got me thinking a little about HTC's history. They were famous for making some excellent qwerty phones. It would be awesome for them to release another landscape slide out qwerty FLAGSHIP phone. With today's tech, it would be relatively thin (probably Turbo 2 thickness) and would set HTC apart from the other manufacturers.

posted on 11 Feb 2016, 08:38 1

26. toyboyz (Posts: 180; Member since: 22 Jan 2010)

Design also.

posted on 11 Feb 2016, 09:01 1

29. BLSEOTB (Posts: 332; Member since: 24 Mar 2015)

Better camera and bring back boomsound!

posted on 11 Feb 2016, 10:30

31. isprobi (Posts: 653; Member since: 30 May 2011)

Boomsound speakers, 5.5 inch or larger 1080p high quality screen, metal uni-body with built in kickstand, large 4000+ mAH hour battery, quick charging, FM radio and TV tuner.

posted on 11 Feb 2016, 10:51

32. HtPsycho (Posts: 26; Member since: 14 Aug 2015)

I agree with camera and battery life, but seriously HTC Have one of the best designs in the market, in fact i git my m8 only because of its unique design.
I know that rgey need a little bit of changing and tweaking but at least it's better than Samsung's Design. IMO

posted on 11 Feb 2016, 18:34

38. keithtae (Posts: 435; Member since: 25 Mar 2015)

Yeap, keep it to yourself. Nobody cares.

posted on 11 Feb 2016, 11:37 1

33. Coconut00 (Posts: 479; Member since: 13 Jan 2015)


posted on 11 Feb 2016, 12:50

35. gd761 (Posts: 136; Member since: 18 Sep 2012)

All Options for Areas to Improve, YES!

As for the Screen, realistically anything above 1080P the Majority of People can't distinguish the difference. Also, have 2 Sizes. The 5.1" or 5.2" and a 6" Model.

For Processing Power, that's what comes with a Newer Model.

Camera, Improve Both the Front & Back Cameras and include IOS on Both. Also, Add a Flash for the Front Camera.

Storage, increase the Amount and have 2 Sizes Options as well as Expandable Storage. Have a 64GB and 128GB version to choose from.

Sound. Keep the BOOMSOUND Speakers!!!!!!!!!!

Battery, Larger Capacity Battery with Wireless Charging.

Design, Keep the Features that are the Wants and Needs of the Customers. And as for the Fingerprint Reader, put it in the Power Switch on the Side.

And Lastly for the Interface, Keep the HTC Interface that We have Come to Love.

P.S. - Price. As Newer Models come out, reduce the Price of the Older Models more over time until the Price is down to $300.00 for an Unlocked Model direct from HTC.

posted on 11 Feb 2016, 13:59

36. LetThereBeLight (Posts: 80; Member since: 20 Nov 2014)

Brand managing!

posted on 11 Feb 2016, 22:55

40. ibend (Posts: 4586; Member since: 30 Sep 2014)

they need to change CEO

posted on 12 Feb 2016, 19:13

41. Gadgetex (Posts: 90; Member since: 10 Nov 2013)

If they do not put in a new camera sensor that is more modern than the two year old sensor they got from the Google Nexus 6, a better and bigger battery along with louder speaker/s then this smartphone will not be selling well for HTC just like all other smartphones they sold. HTC really needs to get their act together and get rid of the stingy person trying to cost on every item that goes in their top of the line smartphone and replace that person who puts the best specs in their top of the line smartphone. We need a new camera sensor from Sony and not an old one from Sony that is being outdated now. We need louder speakers or a louder speaker and not dropping from two average speakers to one below average speaker like the one they used on the HTC A9 model they recently release and finally we need a larger battery that can be replaced instead of a small non replaceable battery like they used on the new A9. Otherwise the HTC will be no better then all other smartphones that are now coming out of China

Want to comment? Please login or register.

Latest stories