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U.S. smartphone penetration reaches 44%, led by Android

Posted: , by Alan F.

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U.S. smartphone penetration reaches 44%, led by Android
44% of Americans carry around a smartphone, up from just 18% two years ago. And when it comes to the platform most used by these smartphone packin' Americans, the leader is Android with a 44.2% share. Breaking the data down even more,  Apple iPhone users accounted for 28.6% of the smartphones in use in the country. Android manufacturers were led by the 15.8% share owned by HTC. Motorola handsets were found in the palm of 10.7% of U.S. smartphone users while Samsung models tallied a 10.4% marketshare.

No surprise that of the 25,000 Americans surveyed by Nielsen, those 25-34 years old had the largest smartphone penetration with a stunning 64% of those in that age group owning a smartphone. That figure dipped to 53% for those in the 18-24 age bracket. And when looking at which platform is favored by specific age groups, Android was the winner. In the 18-34 range, 47% owned an Android phone while 29% were cradling an Apple iPhone.

No matter which smartphone they use, Americans love apps. 62% of U.S. smartphone users have downloaded an app with gaming the top category. Earlier this week, we reported that a Nielsen study found Facebook and Angry Birds to be the top installed apps for the green robot. While older users are installing those two apps along with some of Google's productivity offerings like Gmail, younger users are loading their phone with apps like Pandora, Words with Friends and YouTube. Web usage is also increasing with the number of those smartphone users using the browser on their phone rising by 45% over the last year.

Despite Android's marketshare lead, Nielsen found that when the subject matter is smartphones, most Americans will be chatting about the Apple iPhone.

source: Nielsen via PCMag

12 Comments
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posted on 15 Dec 2011, 13:20

1. buggerrer (Posts: 288; Member since: 21 Sep 2011)


Be the first one to post a comment! after moa!

posted on 15 Dec 2011, 13:22 3

2. sorcio46 (Posts: 402; Member since: 27 Jul 2011)


Everyone loves the little greeny droid :D
+1 For Google

posted on 15 Dec 2011, 13:24 2

3. gallitoking (Posts: 4690; Member since: 17 May 2011)


bla bla bla bla... when the subject matter is smartphones, most Americans will be chatting about the Apple iPhone."...

this is what i understood

posted on 15 Dec 2011, 13:32 3

5. EclipseGSX (Posts: 1610; Member since: 18 Oct 2011)


and que the blah blah blah Apple only has 3 phones vs several Androids, get over it

posted on 15 Dec 2011, 13:42 3

7. ZEUS.the.thunder.god (unregistered)


thats is what expected from you

posted on 15 Dec 2011, 15:35 1

9. Dmann (Posts: 165; Member since: 17 Oct 2011)


Nobody has any doubt of what you understood from the article.

posted on 15 Dec 2011, 15:36 2

10. SleepingOz (unregistered)


chatting about how crappy the apple iphone is compared to their DROIDs!

posted on 15 Dec 2011, 13:25 2

4. tacohunter (Posts: 408; Member since: 06 Nov 2011)


So in a week from now it's:

smartphone penetration reaches 45%, let by android.

7 days later:

smartphone penetration reaches 46%, let by android.

And so on. And ios will grow of couse with them.

posted on 15 Dec 2011, 13:34 1

6. tacohunter (Posts: 408; Member since: 06 Nov 2011)


And BB will sadly die. :(

posted on 15 Dec 2011, 13:56 1

8. LuisE24 (Posts: 11; Member since: 03 Aug 2010)


Google can help buying BB.

posted on 15 Dec 2011, 16:46

12. Sniggly (Posts: 7113; Member since: 05 Dec 2009)


You're cute. Can I keep you?

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