U.S. smartphone penetration reaches 44%, led by Android
No surprise that of the 25,000 Americans surveyed by Nielsen, those 25-34 years old had the largest smartphone penetration with a stunning 64% of those in that age group owning a smartphone. That figure dipped to 53% for those in the 18-24 age bracket. And when looking at which platform is favored by specific age groups, Android was the winner. In the 18-34 range, 47% owned an Android phone while 29% were cradling an Apple iPhone.
No matter which smartphone they use, Americans love apps. 62% of U.S. smartphone users have downloaded an app with gaming the top category. Earlier this week, we reported that a Nielsen study found Facebook and Angry Birds to be the top installed apps for the green robot. While older users are installing those two apps along with some of Google's productivity offerings like Gmail, younger users are loading their phone with apps like Pandora, Words with Friends and YouTube. Web usage is also increasing with the number of those smartphone users using the browser on their phone rising by 45% over the last year.
Despite Android's marketshare lead, Nielsen found that when the subject matter is smartphones, most Americans will be chatting about the Apple iPhone.
source: Nielsen via PCMag
1. buggerrer (Posts: 277; Member since: 21 Sep 2011)
Be the first one to post a comment! after moa!
2. sorcio46 (Posts: 392; Member since: 27 Jul 2011)
Everyone loves the little greeny droid :D
+1 For Google
3. gallitoking (Posts: 4630; Member since: 17 May 2011)
bla bla bla bla... when the subject matter is smartphones, most Americans will be chatting about the Apple iPhone."...
this is what i understood
5. EclipseGSX (Posts: 1443; Member since: 18 Oct 2011)
and que the blah blah blah Apple only has 3 phones vs several Androids, get over it
7. ZEUS.the.thunder.god (unregistered)
thats is what expected from you
9. Dmann (Posts: 165; Member since: 17 Oct 2011)
Nobody has any doubt of what you understood from the article.
10. SleepingOz (Posts: 2380; Member since: 22 Oct 2011)
chatting about how crappy the apple iphone is compared to their DROIDs!
4. tacohunter (Posts: 408; Member since: 06 Nov 2011)
So in a week from now it's:
smartphone penetration reaches 45%, let by android.
7 days later:
smartphone penetration reaches 46%, let by android.
And so on. And ios will grow of couse with them.