Tim Cook says 'no' to iPhone with larger screen, says there are too many trade-offs
So, we were all expecting an iPhone with a bigger screen this year, but it looks like this may not happen, or at least that's the impression we get from Tim Cook's statement made during the company's fiscal Q2 conference call.
One analyst was brave enough to ask the CEO about Apple's position regarding an iPhone with a larger screen, and the answer he got makes us think that such an iPhone may happen some day, but not necessarily in the near future. According to Cook, in their effort to create bigger and bigger screens, the competing handset manufacturers have made compromises with things like resolution, white balance, color quality, longevity and portability.
"My view continues to be that the iPhone 5 has the absolute best display in the industry, and we always strive to create the very best display for our customers," Tim Cook said. He also added that Apple isn't willing to ship a larger screen until those trade-offs with quality are still present.
We have to agree with the CEO, since the iPhone 5 has what's probably the best screen currently found in a phone in terms of image quality. It was only recently surpassed resolution-wise by the competition, though with a pixel density of 326 ppi, it still provides one incredibly sharp and detailed image.
What do you think about Cook's statement? Is it worth it to have a larger display even though that may mean inferior image quality?
1. Abbath (Posts: 99; Member since: 16 Sep 2012)
iPhone does have a great screen Tim cook is so wrong to say it is the "best". He should be more objective and realistic instead of exaggerating all the time!
11. PhenomFaz (Posts: 1059; Member since: 26 Sep 2012)
I second that. The iPhone has a very good screen and is a very good product made, marketed & managed by complete morons!
Well done Captain Cook! Speaking like a true a $$hole... out of his a$$!
I mean even the IFans were looking forward to a bigger screen but the ego of some individuals will eventually kill a product with a lot of potential.
69. joey_sfb (Posts: 1859; Member since: 29 Mar 2012)
One of the biggest trade off would be a big reduction to Apple profit margin.
14. anywherehome (Posts: 971; Member since: 13 Dec 2011)
customers of Apple mostly buy an outdated iPhones 4S and old iPads (according to every study), so Apples customers are just "oooohhh, Apple, I have to get one!"
so the result is = Apple doesn't need to innovate at all, it's majority are bl*nd sh**ps who are able to throw away their money :)
and when Apple innovates, here are the results:
goo [dot] gl/5KyIk (Apple likes the stallions :-D
goo [dot] gl/Ie0cx (beautiful psychic diversion :)
43. ardent1 (Posts: 1968; Member since: 16 Apr 2011)
anywherehome, the apps on the Apple ecosystem helps me make money in my hobby. While I have never owned an iPhone (I use android as my smartphone), I've made tens of thousands of dollars with my iPod Touch and iPad Mini.
These apps simply do not exist on android OS. At the end of the day, these are tools rather than toys. Even after 2 years, I am still reluctant to give away my iPod touch -- it's small, portable, and lightweight and it gets me the money.
71. anywherehome (Posts: 971; Member since: 13 Dec 2011)
its not in any contradiction what I wrote....and I presume these apps don't use 90 % of iPhone users :)
28. Just.Me (Posts: 23; Member since: 24 Apr 2013)
You say its not the best, Oh please, Its the best phone way ahead of its time. While other manufacturers are working on bendable displays, Apple made a bendable phone. iphone is so good that if you hold it wrong you cant use it without a rubber bumper. Like do it with rubber to prevent a virus. While you have to wait for your samsung to get scratched, yeah that takes time, Apple got a patent on Scratched straight out of the box. The purple haze on photos with the iphone5, Now thats tech, people again need lessons to use the camera. Come on samsung, Think Apple - A smartphone inspired by ......rather not say it
41. ardent1 (Posts: 1968; Member since: 16 Apr 2011)
Best is subjective. He really believes Apple has the best screen.
Abbath, you are free to subectively disagree with him.
63. HDShatter (Posts: 1014; Member since: 17 Jan 2013)
640p 4" screen, best screen ever... /sarcasm
72. Dude2 (Posts: 6; Member since: 27 Oct 2011)
As a Samsung Galaxey Note.....power user I am in full support of what Mr. Cook's short term direction is for iPhone. Samsung, HTC and the others who are adapting and changing to client demands could not ask for a better CEO to compete against than Jobs and Cook.
2. Note2waitingonNote3 (banned) (Posts: 87; Member since: 19 Mar 2013)
Just another way to try to justify your overall inability to compete in the tech game. Apple iphone and products generally are a classic bore extremely dull and offer no user enhancements or experience what so ever. Apple honestly has been for years and will continue to be a sad conclusion. Samsung products are just so much more enjoyable and fun to have and use on a daily basis it's extremely comically NO COMPARISON.
3. Floorkill22 (Posts: 20; Member since: 24 Mar 2013)
Best display in the industry?? The galaxy s1 with its pentile WVGA display is better tech than that P. O. S washed out marketing gimmick "retina" (cough) display.
9. TheBitterTruth (unregistered)
16. Floorkill22 (Posts: 20; Member since: 24 Mar 2013)
IPS LCD has always and will always be inferior to AMOLED. Why do you think Samsung struggles to produce higher resolution screens for? It's because the technology is much harder to produce
19. jan25 (Posts: 350; Member since: 26 Feb 2012)
Si because it's harder to produce, it is then superior?
23. a_merryman (Posts: 509; Member since: 14 Dec 2011)
Don't try to understand the logic of fanboys and idiots.
51. ahhxd717 (Posts: 297; Member since: 08 Dec 2011)
Hmm.. No. The HTC One X screen was always better than the Gnexus and S3 screen, both of which use SAMOLED and all three of them have 720p resolution. Not as visible outdoors, and the sub pixel layout... Ugh. I used to prefer AMOLED, but IPS has proven to be a little ahead. Though I think the new AMOLED screens are better, so are IPS
64. HDShatter (Posts: 1014; Member since: 17 Jan 2013)
The S4 screen is a huge improvement over the s3/note2, I used to think IPS was better but Samsung finally got amoled right.
13. alterecho (Posts: 721; Member since: 23 Feb 2012)
Have you ever looked at an iPhone 5's screen? It was stunning, to say the least.
I previously thought other manufacturers cant compete with Samsung and Nokia's AMOLED devices, but was proven wrong by the ip5. I wasn't that impressed with ip4 display but this one was really good.
34. nickfarley08 (Posts: 4; Member since: 24 Apr 2013)
and it looked better.....why???....wait for it....BECUASE IT HAD A BIGGER DISPLAY!!! Apple had previously said they would NEVER increase the size of thier phone before the 5. But guess what....becuase of the trend that Samsung started with the larger displays; Apple knew in order to compete they had to increase the size as well, facts are facts and Apple is a step behind the rest right now, Samsung and HTC are releasing Quad Core and Octa Core Full HD 5 inch screens while Apple is convincing thier minnons in investing in the 5S that is way behind the curve.
39. rallyguy (Posts: 392; Member since: 13 Mar 2012)
OK so it looks nice. Is it 1080p quality? No. Enough said. Resolution is lower, ppi is lower. How is it the best? Ohh because there is an apple on the back and the company says so?
50. Nikolas.Oliver (Posts: 1304; Member since: 01 Jul 2012)
not sure if trolling or retarded LOL, When determining the quality of a screen there is a lot of things taken into consideration, resolution or ppi alone is not enough,
Color gamut, saturation, et cetera
4. gaurang (Posts: 94; Member since: 16 Nov 2012)
It was only recently surpassed resolution-wise by the competition,
c'mon iphonearena the rezound and xperia s had more ppi than the ip5,....do your homework phonearena....
5. Droid773 (Posts: 27; Member since: 22 Dec 2012)
lol Apple please. there was a time when I used to buy apple products lets say iphone and iphone 3g. why? because there were no good cellphones like yours but after time technology got better eg Samsung. I paid almost $800 for my Note ll and I love it. you can keep your 4" in your A.
6. Bluesky02 (Posts: 1437; Member since: 05 Dec 2011)
Tim Cook wants to stay in the comfort zone where they knows profit exist
26. p0rkguy (Posts: 675; Member since: 23 Nov 2010)
Tim Cook wants to stay as CEO before he gets the boot.
35. nickfarley08 (Posts: 4; Member since: 24 Apr 2013)
OMG Thank You Sir you can see through the AppleSauce; best statement said yet!
7. kaliil10 (Posts: 144; Member since: 16 May 2012)
I want that the standard smartphone display to be 4.5 like my lovely Nokia Lumia 920.
78. TheBitterTruth (unregistered)
not for most. 4.3" - 4.5" is enough
8. wando77 (Posts: 227; Member since: 23 Aug 2012)
How many ppi's is the 1080p gs4?...... Compromise in resolution my a**
10. omacmagic (Posts: 25; Member since: 26 Oct 2012)
Sorry Mr. Cook I can't go to anything smaller than 4.7, 5" is my limit.
12. calim (Posts: 17; Member since: 09 Mar 2013)
The iPhone 5 display is good, very good even, but certainly not the best. There are higher quality screens of the same tech, as well as various better techs out there.
And Apple is known for saying they are, or are not, going to do something and then doing the exact opposite a few months later.
15. FlushGordon (unregistered)
It's just a glorified, overhyped , overrated IPS display....duh
Its audio counterpart, BEATS, is no different
Plain marketing BS
18. Timmehor (Posts: 599; Member since: 09 Mar 2013)
:/ Make it 4.2 inches and i'll be happy. 4 inches is just that too small for a high-end flagship nowadays.
59. WakaFlakaD (Posts: 350; Member since: 30 Apr 2011)
I wonder if you use an iPhone at all. I was using a Galaxy Note 2 to a iPhone 5, and I have zero complain with the size of the screen at all. It's all personal choice.
21. jan25 (Posts: 350; Member since: 26 Feb 2012)
Close to the best, but definitely not the best. HTC's takes the crown in that regard. I would give Apple the second place just because i am biased against Amoled's by a very close call.
22. boosook (Posts: 727; Member since: 19 Nov 2012)
Frankly, either he's deliberately lying or he's never tried a 5'' full HD display, because they're wonderful. I tried an xperia Z and it's not true it's too big, the large display is wonderful and the resolution is amazing. Having a full HD resolution in a 5'' display really does make a difference.
What's more, bezels have shrinked recently, so these new phones (be it samsung, sony, htc or lg) are only marginally bulkier than the previous generation. Samsung also managed to reduce the S4 size (compared to the S3) while increasing screen size...
25. Trex95 (Posts: 499; Member since: 03 Mar 2013)
My thought about upcoming Iphone 5s\6
- 4.2 inch, 720p Retina display, 350PPI\400PPI!
- Quad core A7 chipset 1.4
- Power VR SGX 554 GPU
- 12 mp camera, 720p, 1.3 front facing camera
- Bigger battery 1550 MAh
46. wando77 (Posts: 227; Member since: 23 Aug 2012)
Hahaha....sounds like an old android phone to me
73. Trex95 (Posts: 499; Member since: 03 Mar 2013)
A7 beats your octa-core, snapdragon
Power VR SGX 554 GPU NO GPU till date beats it
720p Retina display going to be better than your Super Amoled 1080p with burn in effect after 6 month of use.
The 12 mp camera going to be better than even 16 mp Android camera lol.
66. HDShatter (Posts: 1014; Member since: 17 Jan 2013)
ALl the thumbs downs are from apple fanboys that know its true.
79. TheBitterTruth (unregistered)
If 1550 MAh is bigger battery then what will you call 3400MAh and 4000MAh batteries?
27. jove39 (Posts: 1194; Member since: 18 Oct 2011)
Bulls**t...Apple should make 5" iPhone to remain competitive with Android running phones.
29. Just.Me (Posts: 23; Member since: 24 Apr 2013)
The thing is, Apple depends on LG for its screen. Now im sure LG wants to gain more market share so i don't think they would make a "super" 5inch screen for apple when in most markets its all about the display. LG will be wise to keep that tech for itself
74. Trex95 (Posts: 499; Member since: 03 Mar 2013)
Not any more. They have a deal with sharp now.
30. InspectorGadget80 (Posts: 5462; Member since: 26 Mar 2011)
Then the iph will be the smallest phone. With outdated specs
38. Timmehor (Posts: 599; Member since: 09 Mar 2013)
Hey a thin and light phone seems to be an extremely useful marketing technique, not everyone "knows" or cares about the specs in the mainstream market. Just how it looks and the experience, that's why Apple is Number 1.
31. nickfarley08 (Posts: 4; Member since: 24 Apr 2013)
This comment is directed to PhoneArena.com's online editorial dept, and the OBVIOUS Apple fanboy Ray S. Since the iphone 5 was released Apple's stock share value has dropped from around $700 to $300, although I believe it has rebounded to $400 per share as of late. However with that being said I think its still important to point out that investors and the mobile phone community at large is able to see the writting on the wall. The fact that you would even publish this article is truly amazing to me. Apple and Stevey boy once balked that he WOULD NEVER increase the size of the display on the iphone, PERIOD! Well guess what folks, not long after Steve passed away and Tim tool the helm; he knew that they had to increase the size of this display as that it had become
32. Aeires (unregistered)
Who is making the screens for Apple these days? Had to ask after reading his quote about them striving to create the best screens.
33. nickfarley08 (Posts: 4; Member since: 24 Apr 2013)
necessary becuade they were losing to many sales to Samsung and HTC, and now Tim will be the undoing of Apple as Tim cook is not the manager, innovator or inspiration Steve Jobs was, his obvious disconnect with what is a clear trend in the market is just what Samsung is counting on. How can you say that a Full HD 1920×1080p 441ppi 5" screen is not a quality display...lmao....and who in thier right mind would say that is beyond me. But my true overall problem with the article is that if you go and read the original article, linked at the bottom of the story by Electronica, you will see that Ray S has clearly tried to spin the article to fit his thoughts
47. wando77 (Posts: 227; Member since: 23 Aug 2012)
If Steve jobs was around it would still be 3.5"...believe it