Taiwan's economic affairs ministry says HTC should focus on mid to low-range phones
A division of Taiwan's economic affairs ministry says that despite the problems that HTC is having in the low to mid-range area of the smartphone market, that is exactly the segment of the market that HTC should be aiming for. In a report released on Tuesday, the agency said that markets were saturated with high-end phones in the second half of this year. Thus, HTC's top-shelf models like the HTC One mini, HTC One max and HTC Butterfly S could not do well, leading to losses for the manufacturer in the third quarter. The report said that to lift market share in this time frame, HTC had to push out its HTC Desire model handsets.
One one hand, moving away from the upper crust of the smartphone world would mean avoiding those penthouse dwellers like the Apple iPhone 5s, Samsung Galaxy S4 and LG G2. On the other hand, it would mean having to compete with Nokia's low-end stud, the Nokia Lumia 520/Nokia Lumia 521.
Nomura Securities analyst Peter Liao, stationed in Taipei, says that if HTC were to ramp up production of Desire-like models that sell for under $300, it could score some growth in developing countries like China. In that case, Liao says that the ministry's report makes sense. Another smartphone analyst in Taipei, the appropriately named Johnny Yen (we don't make this stuff up guys!) says that sales of the HTC Desire would go up in developing countries if HTC could get some support from the carriers in the region.
The economic affairs ministry report mirrors one released in August from Taiwan’s Industrial Economics and Knowledge Research Center, that said that Taiwan was better served if HTC would drop the focus on high-end models and concentrate on the low to mid-range handsets.
1. Droid_X_Doug (Posts: 5276; Member since: 22 Dec 2010)
Mid and low end phones in the U.S. would be an almost certain fail. Of course, HTC hasn't exactly been able to get traction in the U.S. for a while now. Mainland China seems to have their own internal manufacturers dominating, so don't know if HTC can get traction there either.
8. woodshop20 (Posts: 459; Member since: 14 Sep 2013)
The amount of success the Moto G brings in the US market will show whether there is a market for budget/low end phones or not. But then again, HTC are really keen on overpricing their phones.
14. jaytai0106 (Posts: 799; Member since: 30 Mar 2011)
Honestly, we are at the point that a mid end phone is still powerful for everyday usage. Next year, the S600 processor will be in every mid end phone and no one will ever think a mid end phone is useless anymore. Even with S4 processor in Nexus 4, I rarely notice any lag or slow down.
2. LiyanaBG (Posts: 288; Member since: 07 Nov 2013)
no there is so many mid-range/lower range HTC phones and no one is buying theme. we all want the very high end HTC phones with the best/latest specs. HTC need to fix there camera issues they need to stop with the ultra pixel thing or make the picture Quality like other phones out there, like the LG G2 or Note3. not one needs 4mp or ultra pixel camera we are not in 1970's. make phones with 8 ultra pixel cameras and up or don't make phones.
3. oNEWorld (Posts: 140; Member since: 01 Aug 2013)
put a snapdragon 400 processor or s4 pro in a device with 720p screen and price it accordingly. $250-$300 price range would help them sell phones. oh yeah and stop rehashing the design of the ONE for gods sake and come up with something slick and new. Let's go HTC do something right to help u get back to the top.
4. darkskoliro (Posts: 885; Member since: 07 May 2012)
What they need is the next nexus...I would chuck money at my screen until it appeared.
5. LiyanaBG (Posts: 288; Member since: 07 Nov 2013)
that would be amazing if they make the next Nexus it would be a hit.
7. LiyanaBG (Posts: 288; Member since: 07 Nov 2013)
YUP i would buy 2 or 3 of them if this comes true :)
9. woodshop20 (Posts: 459; Member since: 14 Sep 2013)
HTC doesn't get the idea of making a phablet like Samsung does. A phablet is not supposed to be only a blown up phone, but they need to make use of the screen space with multi-window and stylus support
This is why the One Max is such a massive failure.
10. darkskoliro (Posts: 885; Member since: 07 May 2012)
Just my opinion, but I prefer stock android on smaller screens :( and plus I wouldnt go above 5" anyway...N5 size sounds very good.
12. zuckerboy (Posts: 702; Member since: 22 Dec 2011)
maybe they r right. bcuz nokia survived bcuz of sales of low end devices...
13. tiara6918 (Posts: 1242; Member since: 26 Apr 2012)
Htc has so many mid range devices in china but I don't think they're selling very well though
15. Taters (Posts: 2349; Member since: 28 Jan 2013)
HTC needs to work on the range where they don't produce garbage. Unfortunately, they seem to have lemons whether it is low, mid, or high end.