Wireless is one of the few industries that actually grow these days, but it looks like the pace at which it spreads has started to slow down. Research firm PwC has made a thorough survey of the US market, using data from all major carriers. One of the most interesting findings of the survey is that while wireless network traffic has grown by the staggering 138% in the period of June 30, 2010 to June 30, 2011, it has grown by "just" 76% from June 30, 2011, to June 30, 2012.
However, according to PwC, it's too early to conclude that the industry is reaching its pinnacle:
While it is too early to tell if this slowdown is an indication of a maturing industry and a reduction in subscriber demands, it offers some potential relief to rapidly escalating network capital requirements and deployment challenges.
Yep, at least carriers won't be so pressed for bandwidth, though we aren't sure if they would like that.
Other than that, the survey finds that smartphones continue to penetrate the market, and have accounted for 60% of sales to postpaid customers in 2011, as opposed to 41% in 2010. In order to make up for the slower growth, however, carriers tend to turn to new growth areas such as multi-device data connection plans and machine-to-machine (M2M) subscriptions. To find the full survey, simply jump through the source link below!
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Rad Slavov is the Editor-in-Chief at PhoneArena. He joined the media in 2008, right on the cusp of the modern smartphone revolution. Through time and perseverance, he amassed a great deal of knowledge and industry know-how, allowing him to guide and organize the company's growing line-up of talented content creators and ever-expanding content portfolio.
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