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Survey: Demand in the industry is strong, but the pace of expansion has begun to slow down

Posted: , by Ray S.

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Survey: Demand in the industry is strong, but the pace of expansion has begun to slow down
Wireless is one of the few industries that actually grow these days, but it looks like the pace at which it spreads has started to slow down. Research firm PwC has made a thorough survey of the US market, using data from all major carriers. One of the most interesting findings of the survey is that while wireless network traffic has grown by the staggering 138% in the period of June 30, 2010 to June 30, 2011, it has grown by "just" 76% from June 30, 2011, to June 30, 2012.

However, according to PwC, it's too early to conclude that the industry is reaching its pinnacle:

While it is too early to tell if this slowdown is an indication of a maturing industry and a reduction in subscriber demands, it offers some potential relief to rapidly escalating network capital requirements and deployment challenges.

Yep, at least carriers won't be so pressed for bandwidth, though we aren't sure if they would like that.

Other than that, the survey finds that smartphones continue to penetrate the market, and have accounted for 60% of sales to postpaid customers in 2011, as opposed to 41% in 2010. In order to make up for the slower growth, however, carriers tend to turn to new growth areas such as multi-device data
connection plans and machine-to-machine (M2M) subscriptions. To find the full survey, simply jump through the source link below!

Survey: Demand in the industry is strong, but the pace of expansion has begun to slow down

source: PwC (.pdf) via FierceWireless

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posted on 19 Apr 2013, 11:35 2

1. Jeradiah3 (Posts: 979; Member since: 11 Feb 2010)


I knew this would happen. People thought i was crazy when I said a couple of months ago that the wireless industry has started to plateau. Most of the new innovative products behind cellphones have already been made like processor, screen size, and "tablet" capability. I'm not saying that we've hit the ceiling, but people arent as excited about new cellphones like they used to.

posted on 19 Apr 2013, 13:23 1

2. chocolaking (Posts: 430; Member since: 22 May 2012)


I agree with you.
It's not just a faster core , better screen smartphone battles anymore.

posted on 19 Apr 2013, 16:20

3. Jeradiah3 (Posts: 979; Member since: 11 Feb 2010)


Right!! I love what technology has done to the global community, but we live in a world where we are driving forward not staying in neutral. i hope im wrong, but i dont know if theres anything else we can do to innovate the cellphone industry again

posted on 19 Apr 2013, 17:17

4. thedeltaway (Posts: 2; Member since: 18 Feb 2013)


what about holograms

posted on 19 Apr 2013, 22:30

5. Jeradiah3 (Posts: 979; Member since: 11 Feb 2010)


thats a good idea, but to do that, they need to have a strong battery for that

posted on 20 Apr 2013, 06:32

6. Even4steven (Posts: 36; Member since: 03 Aug 2012)


Perhaps market penetration is reaching a saturation point, however tech wise I think there is plenty of exciting things to come. Google glasses, watches and other wearable technology. Flexible displays, unlimited fast internet everywhere and who knows what some 15 year old pimple faced kid is dreaming of...

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