Naturally, this has sparked visions and aspirations about an upcoming Sony Xperia Z6 flagship smartphone inside the tech media circles. But common sense dictates that, outside of Sony's R&D labs, the Xperia Z6 right now is nothing more than 'clickbait' material. After all, the Xperia Z5 trio, which was announced this September and released shortly after, is still very fresh on the market. Introducing an iterative, specs-focused update as early as January would do little more than kill Z5 sales and frustrate owners of the smartphone. Then again, this is merely an outside perspective — Sony execs probably see things differently.
at the Samsung Unpacked 2016 event. Android competitors are usually looking to retaliate with hi-end offerings near the same time frame, which means Sony could take the opportunity for making an exciting smartphone announcement on the back of Qualcomm's Snapdragon 820 SoC, which is already quite the hype engine!
With such an intense all-around device in the pipeline, we expect Sony to at least tease the Z5 Ultra (or whatever it has in store) at its CES press conference, leaving the Xperia Z6 flagship for the second half of 2016. Then again, this is all rumor mongering at this point, so better keep that doctor-prescribed grain of salt nearby!