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Researcher says Android will overtake iPad soon, doesn't understand "Android"

Researcher says Android will overtake iPad soon, doesn't understand
It almost seems inevitable that Android tablets will take over the majority of the tablet market sooner or later. As with phones, it is the relatively few, but expensive options from Apple compared to the multitude of Android tablets that hit every price point and market segment. Eventually, the numbers support Android. The question isn't really if, but when the change will happen. Javelin Strategy & Research thinks it will happen very soon, but we're not sure we agree with the counting methods. 

Researcher says Android will overtake iPad soon, doesn't understand "Android"
Javelin conducted two surveys, one in October and one in December of 2011, each time surveying 5,000 consumers. For each survey, consumers were asked what tablets they owned and were allowed to answer with more than one device. According to the numbers, 55% of respondents owned an iPad, while 42% owned an "Android" tablet, 10% had some form of Windows tablet, and 9% for BlackBerry. You may notice that those numbers clearly add up to more than 100%, because of multiple devices per person. Factoring for that, it brings down the numbers, but the general layout stays the same. 

You'll also notice that we put Android in quotes. That's because for some reason Javelin counted Kindle Fire tablets and B&N Nook tablets as Android, which we find misleading. Whenever Google gives numbers for the Android ecosystem, those numbers are for Google Android devices only, and do not include non-Google Androids (NGAs) like the Kindle Fire. The Kindle Fire or Nook may run Android, but it is a full fork and is divorced from the main island of Google Androids. As such, we think it should be kept separate in numbers like this (just as Google does). 

As such, it's hard to say exactly what the surveys found. The Kindle Fire is separated out as 10% of respondents, but the Nook tablets are included in the 32% given to Android tablets, so it's hard to say what the real numbers would be. Either way, having upwards of 25-30% of the market as Google Android tablets would still be a pretty solid number given the slow growth of the Android tablet market. 

source: ZDNet

18 Comments
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posted on 19 Apr 2012, 19:29 1

1. rallyguy (Posts: 574; Member since: 13 Mar 2012)


So if you don't like it, why write an article about it unless you are trying to bash Android. There are a lot of polls taken that the author may think are more accurate.

posted on 19 Apr 2012, 19:38 5

3. salic (Posts: 24; Member since: 23 Dec 2011)


They reviewed a report and provided their own feedback to it?

posted on 19 Apr 2012, 19:38 1

4. eaxvac (Posts: 328; Member since: 15 Jan 2012)


coolstorybro

posted on 19 Apr 2012, 19:55 14

10. MichaelHeller (Posts: 2691; Member since: 26 May 2011)


The point of the article is to make sure that people understand the numbers more fully rather than just repeating the "findings" like other sites have done. Not everything is black & white pro-Android/anti-Android. There's a lot of nuance in the world.

posted on 19 Apr 2012, 20:34 6

14. ardent1 (Posts: 1997; Member since: 16 Apr 2011)


"It almost seems inevitable that Android tablets will take over the majority of the tablet market sooner or later. "

How about looking at sales of android tablets in India and mainland China, and you will find, that android tablets are currently out-selling iPads. Those "official" numbers are hard to come by, but since android is a commodity in the two most populous countries in the world, it's very hard for the iPad and iOS to remain the #1 tablet in the world.

posted on 19 Apr 2012, 19:58 1

12. ZEUS.the.thunder.god (unregistered)


sorry thum`d up you by mistake. take it as thumb down please.

posted on 19 Apr 2012, 19:38 1

2. eaxvac (Posts: 328; Member since: 15 Jan 2012)


Amazon's != Android.
It can run Android app, but it is seperated from Android's ecosystem. Google is just trying to look nice doing that.

posted on 19 Apr 2012, 19:45 1

5. protozeloz (Posts: 5381; Member since: 16 Sep 2010)


Doing what?

posted on 19 Apr 2012, 19:45 3

6. ph00ny (Posts: 606; Member since: 26 May 2011)


Google? Google didn't conduct the survey or predicted overtaking ipad in tablet market "very soon"

posted on 19 Apr 2012, 19:51 3

9. roscuthiii (Posts: 1873; Member since: 18 Jul 2010)


You can always tell when someone either didn't read the article, or just couldn't comprehend it...

posted on 19 Apr 2012, 19:57

11. ZEUS.the.thunder.god (unregistered)


lol..+1

posted on 20 Apr 2012, 08:00

17. remixfa (Posts: 14123; Member since: 19 Dec 2008)


Google only reports activations of android devices equipped with liscenced Google apps. the fire does not use the Google market.. it uses the amazon market.

posted on 19 Apr 2012, 19:46 1

7. biophone (Posts: 1896; Member since: 15 Jun 2011)


" The Kindle Fire is separated out as 10% of respondents, but the Nook tablets are included in the 32% given to Android tablets, so it's hard to say what the real numbers would be."
You meant 42? Or did you take off 10 for the kindle. Either way though it should be 42 because 42 was giving to android but they did give you the ability to separate kindle if you wanted.

posted on 19 Apr 2012, 19:50 1

8. ZEUS.the.thunder.god (unregistered)


it should not take very long for GREEN ROBOT to dominate tablet space. we never know some day android would be runing on notebooks and ultrbooks.
ANDROID domination is inevitable.

posted on 19 Apr 2012, 20:17 1

13. GENARAL.LEVY (banned) (Posts: 93; Member since: 17 Apr 2012)


Indeed, while Apple will continue to be the
Single biggest tablet maker on the market
, android, collectively, will continue to hold its
Own against it, with some notable devices like the
Amazon kindle doing particularly well. But I think
It will be not until 2013 that android shipments will
Outnumber those Ios.....

posted on 19 Apr 2012, 21:18

15. stealthd (Posts: 980; Member since: 12 Jun 2011)


The numbers said cheaper mp3 players would overtake the iPod but they never did. Nothing is guaranteed.

posted on 19 Apr 2012, 22:43 2

16. Juan_Gomez (Posts: 11; Member since: 12 Dec 2011)


The MP3 player was dead before that could happen.

posted on 20 Apr 2012, 10:19

18. iHateCrapple (Posts: 734; Member since: 12 Feb 2010)


"The numbers said cheaper mp3 players would overtake the iPod but they never did."

Proof?

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