Qualcomm's subsidiary Skifta has been offering the Skifta app for Android for some time now, allowing users to share their content across DLNA-enabled devices. However, now the company is trying to simplify this whole process by crafting the Skifta Engine. It's a new DLNA- and UPnP-based technology that can be included with new devices to enable an easy, pre-installed media-sharing feature. Still, it isn't certain yet if there will be interest among hardware manufacturers.
Apple has a well polished product in AirPlay, so it will be interesting to watch how Skifta catches on, and see if Qualcomm's claim for ease of use will ring true in real life.