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Nokia officially looking for a "world-class partner" to re-enter the smartphone business

Posted: , by Florin T.

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Nokia officially looking for a "world-class partner" to re-enter the smartphone business

Nokia today issued an official statement regarding its plans to make and sell mobile phones again. According to Nokia Technologies spokesman Robert Morlino, the company does aim to re-enter the smartphone business, but, if that happens, Nokia will not be producing devices itself.

Morlino is reminding the world that, when Nokia sold its Devices and Services business to Microsoft, it also gave up on the "manufacturing, marketing, and channel distribution capabilities" needed to develop and sell mobile phones. Thus, Nokia believes that "the right path back to mobile phones" is via a brand-licensing model. More exactly, Nokia is now looking for "a world-class partner" that should take care of manufacturing, selling, and marketing Nokia-branded handsets, while also providing customer support. In this partnership, Nokia would be responsible for "guiding the design and technology differentiation" of products.

According to Nokia, we will definitely not see any new Nokia-branded phones being released before the fourth quarter of 2016 (this being part of the agreement with Microsoft). Of course, until then, the company can certainly start designing handsets.

Nokia is already using the brand-licensing model for the well-received N1 Android tablet, which is manufactured and sold with the help of Foxconn.

All this is in line with a report released last month - so Nokia is indeed planning a comeback. Well, we're looking forward to seeing what can come out of this.

source: Nokia

43 Comments
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posted on 13 Jul 2015, 18:25 5

1. 99nights (Posts: 1152; Member since: 10 Mar 2015)


Yes, live on!

posted on 13 Jul 2015, 18:49 13

6. sgodsell (Posts: 3351; Member since: 16 Mar 2013)


Didn't they have a world class partner with Nokia. But they killed them with their exclusive WP OS.

posted on 13 Jul 2015, 18:56 5

7. sip1995 (Posts: 1565; Member since: 07 Feb 2014)


Life goes on....get over it.

posted on 13 Jul 2015, 20:56

21. aksa123 (Posts: 320; Member since: 30 Jan 2014)


Aren't they buying Alcatel?

posted on 13 Jul 2015, 20:39 3

18. brrunopt (Posts: 742; Member since: 15 Aug 2013)


As a Chinese phone with "Nokia" stamped over ???
no thanks..

posted on 13 Jul 2015, 21:16 3

24. GreekGeek (Posts: 1276; Member since: 22 Mar 2014)


Name one phone that isn't Chinese lololol

posted on 14 Jul 2015, 01:07 1

33. BattleBrat (Posts: 1432; Member since: 26 Oct 2011)


Anything Samsung, they're Korean

posted on 14 Jul 2015, 01:39 3

34. aru2hot (Posts: 21; Member since: 29 Mar 2013)


Nokia will definitely design the product and the software will be nokia optimized one so only the build will be Foxconn or Samsung. how will this be cheap? Apple does the same !

posted on 14 Jul 2015, 07:18 3

38. brrunopt (Posts: 742; Member since: 15 Aug 2013)


Nokia doesnt have peope to do that anymore ; they will be " guiding the design and technology differentiation"
> guiding <

The partner will be de one
- creating/desingning the devices, with a guy from Nokia just looking around ..
- manufacturing the devices
- selling the devices
- marketing the devices
- suporting the devices

Apple/Samsung/... DONT do the same..
Only the manufacturing is done by Foxconn (or others ) , the rest is up to Apple/Samsung/...

Just look at the tablet they made (N1) , Nokia (the true Nokia) would never went with an iPad clone like that...

posted on 14 Jul 2015, 08:21 1

41. jroc74 (Posts: 5996; Member since: 30 Dec 2010)


With all the layoffs at MS's phone division recently...it would be funny if ex-Nokia ppl wound up at a company that Nokia wants to use.

And be back to normal business.

posted on 13 Jul 2015, 22:20 1

28. waddup121 (unregistered)


Good luck Knockia

posted on 14 Jul 2015, 05:16 2

36. Tanujtiwari (Posts: 77; Member since: 18 Mar 2015)


ONE ADVICE TO NOKIA: MAKE A DEAL WITH MOTOROLA. and make a device with moto maker like service with stock android.

posted on 14 Jul 2015, 07:28 4

39. hemedans (Posts: 477; Member since: 01 Jun 2013)


you mean lenovo?

posted on 15 Jul 2015, 06:02

43. Tanujtiwari (Posts: 77; Member since: 18 Mar 2015)


Hahaha it slips out of my knowledge! Yes lenovo/moto ...it wud be really cool to have a Nokia phone receiving updates faster than a nexus. Burn.

posted on 13 Jul 2015, 18:35 2

2. sip1995 (Posts: 1565; Member since: 07 Feb 2014)


Better buy a Xiaomi or Meizu phone, intead of Foxconn...

posted on 13 Jul 2015, 18:36 5

3. tacarat (Posts: 735; Member since: 22 Apr 2013)


Blackberry. Heheh.

posted on 13 Jul 2015, 18:36 2

4. theguy2345 (Posts: 1196; Member since: 24 Jun 2014)


So someone else makes the devices, but they basically help and put their name on it? That could work I guess.

posted on 13 Jul 2015, 18:41 10

5. mildorzalost (Posts: 141; Member since: 03 Jun 2014)


So they'll just sell their name... that a wonderful sh*t for a name with a huge legacy...
All the quality in engineering, design and built is in MS now...
GOOD LUCK NOKIA, YOU'LL NEED IT

posted on 13 Jul 2015, 19:56 3

16. jroc74 (Posts: 5996; Member since: 30 Dec 2010)


I gave this a thumbs up...but with all the layoffs....does MS even have the Nokia ppl that manufactured the phones now?

posted on 13 Jul 2015, 20:39 8

19. corporateJP (Posts: 2431; Member since: 28 Nov 2009)


No, they don't, at least not more than a handful now.

posted on 13 Jul 2015, 19:05 5

8. lyndon420 (Posts: 3991; Member since: 11 Jul 2012)


Hey...I heard ms is looking.

posted on 13 Jul 2015, 19:06 1

9. javy108 (Posts: 1004; Member since: 27 Jul 2014)


Microsoft please let Nokia be free :C

posted on 13 Jul 2015, 19:28 4

10. Zylam (Posts: 667; Member since: 20 Oct 2010)


Partner with MS LOLOLOL, heard they are looking into Android phones.

Imagine MS manufacturering a Nokia branded Android phone.

posted on 13 Jul 2015, 21:31 4

25. lyndon420 (Posts: 3991; Member since: 11 Jul 2012)


They did that already with the Nokia X line, and it bombed due to equal amounts of underspecification and ms involvement.

posted on 13 Jul 2015, 19:30 7

11. androidwindows (Posts: 187; Member since: 04 Oct 2014)


One word: Samsung

posted on 13 Jul 2015, 19:37

12. legiloca (Posts: 1323; Member since: 11 Nov 2014)


Samsung's busy with Apple, I bet it's a nope..

posted on 13 Jul 2015, 19:43 3

13. Carlitos (Posts: 502; Member since: 23 Oct 2011)


I first read this a said said "hell no!" Then after 3 seconds of thought, I couldn't see anyone better to do it, but Samsung. From what I can think of at least

posted on 13 Jul 2015, 21:05 5

22. Taters (banned) (Posts: 6474; Member since: 28 Jan 2013)


Foxconn will probably do it. They have a bunch of iPhone 6 back plates that Apple tossed because the Apple logo isn't right. So they just remove the Apple logo and bam Nokia designed phone that looks exactly like the iPhone 6. Just like the N1 tablet was an iPad mini 3 that Nokia apparently designed.

This is a ridiculous cash grab and Nokia should be ashamed to be honest. Lol

posted on 14 Jul 2015, 08:25 1

42. jroc74 (Posts: 5996; Member since: 30 Dec 2010)


it might be seen as a cash grab...but MS basically messed them over big time.

WP sales dont gather steam, momentum, marktshare until Lumia.

MS decides they want to take Nokia's name off everything Lumia.

They layoff so many ppl in the phone division it has to be a good chunk of Nokia ppl.

In a few years some might not even know Nokia was once a part of MS or that they did Lumia phones.

That sucks big time to me. I see it as Nokia trying to get back into the phone market and trying to say F U to MS...like MS did to them.

posted on 13 Jul 2015, 23:14 1

30. pt020 (Posts: 83; Member since: 08 Apr 2014)


No Nokia must stay a quality product.

posted on 13 Jul 2015, 19:47 6

14. pwnarena (Posts: 1129; Member since: 15 Feb 2013)


SONY-NOKIA would be a good new teamup to supplant sony-ericsson

posted on 13 Jul 2015, 20:36

17. brrunopt (Posts: 742; Member since: 15 Aug 2013)


SONKIA

posted on 13 Jul 2015, 21:41

26. fyahking (Posts: 859; Member since: 28 Jan 2015)


Nykia

posted on 13 Jul 2015, 20:41

20. monoke (Posts: 286; Member since: 14 Mar 2015)


One of my two fave Co. This would be totally kick ass!

posted on 13 Jul 2015, 21:07 3

23. Taters (banned) (Posts: 6474; Member since: 28 Jan 2013)


I am not sure that the Nokia is that much stronger than the Sony one.

This offer is for less known manufacturers that might benefit from the Nokia brand. Like no name companies like Foxconn.

posted on 14 Jul 2015, 07:30

40. hemedans (Posts: 477; Member since: 01 Jun 2013)


foxconn is no name comapny?

posted on 13 Jul 2015, 22:40 1

29. romeo1 (Posts: 706; Member since: 06 Jan 2012)


Although i love both brands im not so sure it would work out as Sony didn't want to cut in to their own products by giving their technologies when it was sony ericsson. So probably they'll do the same if they where sharing with nokia.
And imo the sony logo looks better than nokias. Nokia messed it up by bringing out phones that looked like lego pieces -_-

posted on 13 Jul 2015, 19:52 2

15. kaikuheadhunterz (Posts: 1157; Member since: 18 Jul 2013)


I think Sony is a good candidate. Imagine a water & dust-proof Nokia phone *o*

posted on 14 Jul 2015, 02:40 2

35. Jason2k13 (Posts: 1177; Member since: 28 Mar 2013)


Sony? with what money? they cant afford to risk that.

posted on 13 Jul 2015, 22:11

27. joevsyou (Posts: 701; Member since: 28 Feb 2015)


They need a top of the line tier phone. Instead of doing 20 different models, do like 3. 1 cheap, mid and a top of the line

posted on 13 Jul 2015, 23:15 2

31. santy (Posts: 60; Member since: 02 Dec 2011)


Great opportunity for HTC. HTC's having a slow death. It's important for HTC to survive for consumers to have more competition. Nokia is known for good build quality. They would be a natural partner

posted on 13 Jul 2015, 23:54 1

32. Af1rPA (Posts: 683; Member since: 12 Jun 2014)


What about HTC? Both parties need all the help they can get.

posted on 14 Jul 2015, 05:43 2

37. Samsomesh (Posts: 195; Member since: 11 Jun 2012)


Best luck NOKIA.....

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