Marissa Mayer promises strong mobile strategy for Yahoo, maybe an all-in-one app
For the first time since taking over as CEO of Yahoo (not to mention having a new baby boy), Marissa Mayer gave an interview to Fortune. Mayer talked about the "pillars" that Yahoo will be building on going forward, including a strong mobile strategy, and possibly an all-in-one app. Mayer even explained her overall philosophy in building a great product as making sure you solve a user need in a way that is "frictionless and beautiful".
Interestingly, when asked about products she admired, Mayer directly mentioned the iPhone, not Android, although she did mention Google itself. Mayer says that her vision for Yahoo is for the company to "have a global suite of products that are truly excellent," including pillars like "Search, Mail, the home page, News, Finance, sports… there’s Flickr, there’s Groups, there’s Answers." Most of those make sense, the interesting one for us was Answers, which is a great resource that has been overshadowed by companies like Quora and Mahalo. It'll be interesting to see what Mayer's plans are there.
Mayer made sure to emphasize mobile, including the fact that the top things that people tend to do on mobile devices match with Yahoo's strengths like checking mail, weather, stock quotes, sports scores, watching videos, sharing photos, and checking the news. Mayer went on to suggest that Yahoo may be planning an all-in-one app for mobile that would cover all of those needs, saying that it would be an app that users should install first.