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Marissa Mayer promises strong mobile strategy for Yahoo, maybe an all-in-one app

Posted: , by Michael H.

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Marissa Mayer promises strong mobile strategy for Yahoo, maybe an all-in-one app
For the first time since taking over as CEO of Yahoo (not to mention having a new baby boy), Marissa Mayer gave an interview to Fortune. Mayer talked about the "pillars" that Yahoo will be building on going forward, including a strong mobile strategy, and possibly an all-in-one app. Mayer even explained her overall philosophy in building a great product as making sure you solve a user need in a way that is "frictionless and beautiful". 

Interestingly, when asked about products she admired, Mayer directly mentioned the iPhone, not Android, although she did mention Google itself. Mayer says that her vision for Yahoo is for the company to "have a global suite of products that are truly excellent," including pillars like "Search, Mail, the home page, News, Finance, sports… there’s Flickr, there’s Groups, there’s Answers." Most of those make sense, the interesting one for us was Answers, which is a great resource that has been overshadowed by companies like Quora and Mahalo. It'll be interesting to see what Mayer's plans are there. 

Mayer made sure to emphasize mobile, including the fact that the top things that people tend to do on mobile devices match with Yahoo's strengths like checking mail, weather, stock quotes, sports scores, watching videos, sharing photos, and checking the news. Mayer went on to suggest that Yahoo may be planning an all-in-one app for mobile that would cover all of those needs, saying that it would be an app that users should install first. 

source: Fortune

15 Comments
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posted on 28 Nov 2012, 23:36

1. Nadr1212 (Posts: 741; Member since: 22 Sep 2012)


Oh, yey-yeah!!! I'm the creator of the 1st comment YO!!!!!!!!

posted on 28 Nov 2012, 23:47 4

2. Nathan_ingx (Posts: 3012; Member since: 07 Mar 2012)


Could've said "Yahoo! I'm the creator of the 1st comment". That would've made sense...

posted on 28 Nov 2012, 23:57 2

3. samirsshah (Posts: 61; Member since: 10 Mar 2011)


All-in-one Yahoo! App is a good idea!

posted on 29 Nov 2012, 00:31 1

5. Izzy_V (Posts: 216; Member since: 07 Jul 2012)


She should start with replacing the current writers on Yahoo. So many write about the most irrelevant things, not to mention their writing ability is as bad as the topics they choose.

posted on 29 Nov 2012, 02:00 1

7. Droid_X_Doug (Posts: 5808; Member since: 22 Dec 2010)


Doesn't Google already offer an all-in-one application environment (Android) for mobile users? For that matter, doesn't Apple also offer such a thing? I even heard recently that MS is doing a similar thing - something called Windows 8/Windows Phone 8? (Dunno.). Even a company up in Canada called Research in Motion is about to release such an offering.

With so many options, what is Yahoo going to do to differentiate itself?

posted on 29 Nov 2012, 10:00

9. Russel_Lemeiux (Posts: 1; Member since: 29 Nov 2012)


I think they mean just an App that has all of Yahoo's services included. Instead of having an App for Fantasy Football, Yahoo! Answers, OMG, etc.
IMO, Yahoo needs to cut down on the number of services they are offering so they can focus on being a leader in these offerings.

posted on 29 Nov 2012, 09:04

8. nofear (Posts: 151; Member since: 22 Jun 2012)


I think that Mayer's choice not very good when android not included, greater than 70% of popular Android on the globe when Androids are not getting expose to one app idea that is not healty. Is it because that she gave everyone iPhone? or is it when she was got CEO job at Yahoo? Is she using all energy effort to establish for only iOS for now?.... To me, I think it is not good.

posted on 29 Nov 2012, 10:30 1

11. MichaelHeller (Posts: 2675; Member since: 26 May 2011)


She didn't give all employees iPhones. She gave employees the choice between a number of phones, both iPhone and Android, instead of BlackBerry.

Just because she didn't mention Android doesn't mean Yahoo is going to ignore the platform. Mayer is too smart to ignore that big a presence in the mobile market.

posted on 29 Nov 2012, 10:16

10. Reluctant_Human (Posts: 860; Member since: 28 Jun 2012)


An all in one app is something they've needed for a while. Plus shes kinda hot and anyone that argues with me about my second point is a no good communist.

posted on 29 Nov 2012, 22:03

12. sitejax (Posts: 3; Member since: 29 Nov 2012)


She's ok; I wouldn't say hot. You must not live in California.

posted on 30 Nov 2012, 09:56

14. Reluctant_Human (Posts: 860; Member since: 28 Jun 2012)


Nah, live in Jersey. You are allowed to disagree cause I saw all the Cali girls in my last trip to Vegas.

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