Back in March, taking just 34 minutes, Xiaomi sold 100,000 units of the Note in China. Now, in Taiwan, 10,000 units of the phone were sold in one second. Some buyers were upset that their browsers were just opening up the homepage when the sellout took place. The handset was sold for 4999 Taiwan Dollars ($167 USD).
This Hunger Marketing strategy employed by Xiaomi has become something of a trademark for them, and we have seen other manufacturers use it, including ZTE. But in the long run, does Xiaomi benefit from this tactic, or does it prevent the manufacturer from maximizing its revenues? Those that missed out on buying the device will either try harder to buy it the next time it comes up for sale, or forget about it completely and buy another device.
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