Hesse used the story about the three little pigs as an analogy to describe why Sprint is replacing its network and rebuilding. He says that Sprint is building a house of bricks while the other three rivals are building houses of straw and sticks. Still, the CEO says that Sprint is losing customers and will continue to do so while it builds out its network.
The good news is that Hesse expects Sprint to have more customers than ever once the build out is complete. And he displayed a Samsung Galaxy S4 built to support Sprint's tri-band LTE service called Sprint Spark. As we told you on Tuesday, the service has gone live in Chicago and while a limited number of handsets support it, Sprint Spark offers faster data speeds and better service indoors.