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HTC One might launch in very limited quantities, UltraPixel camera to blame

Posted: , by Nick T.

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HTC One might launch in very limited quantities, UltraPixel camera to blame
HTC isn't doing very well right now. Sure, its smartphones are without a doubt really nice and all, but the thing is that the company is having serious troubles selling enough of them. Yet now that the HTC One is to launch in the near future, some believe that things might finally change for the better. Others, however, aren't so sure about that.  

On Wednesday, a Taiwanese brokerage company – KGI securities, slashed its HTC One shipment estimates by a considerable fraction – down to 10.5 million units shipped to retailers and carriers during the first half of 2013. It previously predicted 15 million HTC One units to be shipped over the same period. The cause of this are said to be underwhelming yields of several crucial components, one of them being the camera module for the smartphone's UltraPixel camera. As a side note, the HTC One uses a custom-built module with 4 megapixels of resolution and optical image stabilization, which despite its relatively low pixel count promises to deliver great image and video quality due to the increased pixel size. Another component that's in short supply is the voice coil motor, according to the source.

All of that's pretty bad news for HTC and its future as a competitive player on the smartphone market, especially when the One will be the company's only high-end Android handset in 2013. There's a real chance of HTC launching the One in very limited quantities, which could lead to potential customers turning to Samsung, Sony, or LG once stock runs out. Well, at least it won't be long until we see what's going to happen. The HTC One is expected to be released next week in the U.K. followed by other markets soon after. In the U.S., carriers AT&T, Sprint and T-Mobile will be offering the device, although exact launch dates haven't yet been announced.

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posted on 08 Mar 2013, 05:13 13

1. sonisoe (Posts: 411; Member since: 06 May 2009)

10 million units is still an astronomical number for htc...cant quiet recall but the first galaxy s or sgs2 sold between 10-20 mio.... Of course sgs3 was even more, but like i said, for htc 10 mio is still huge...

posted on 08 Mar 2013, 05:22 15

5. jsdechavez (Posts: 731; Member since: 20 Jul 2012)

yeah. Still higher than the 4M Lumias sold last year. haha

posted on 08 Mar 2013, 06:26 4

22. tusshharish (Posts: 342; Member since: 23 Oct 2012)

and they called it the flahship phone of htc..................

posted on 08 Mar 2013, 06:26 2

23. shikroi (Posts: 187; Member since: 24 Sep 2012)

You mean last qauter. Nokia sold around 8 million lumias last year. Counting asha and symbian they sold close to 20million smartphones

posted on 08 Mar 2013, 07:42 5

42. g2a5b0e (Posts: 3724; Member since: 08 Jun 2012)

It was the first. The S2 has sold well over 40 million. It's second highest selling Android phone of all-time behind the S3.

posted on 08 Mar 2013, 11:26 2

49. Taters (banned) (Posts: 6474; Member since: 28 Jan 2013)

The GS2 took a long time to reach 40 million. Two years and a lot of the sales was a direct result of them wanting a GS3 but settling for the GS2.

10-15 million in the first half of 2013 is a lot. In fact, it sounds way too high considering 100 million just recently committed to the GS3 and iPhone 5. Plus who knows how many GS4 orders there are. I really doubt the carriers would risk stocking 10 million HTC Ones, unless HTC is paying for shelf space and willing to take back shipments that do not sell.

posted on 08 Mar 2013, 12:26 2

52. g2a5b0e (Posts: 3724; Member since: 08 Jun 2012)

Phonearena: the only website where the users will constantly thumb you down for simply stating facts.

posted on 08 Mar 2013, 07:54 8

43. Wiki_jaan (Posts: 704; Member since: 24 Jun 2012)

htc is so dead.................. bad news htc

posted on 08 Mar 2013, 08:53

44. nobelset (Posts: 270; Member since: 17 Oct 2012)

Moral of this story? When in Rome, do as the romans do.

posted on 08 Mar 2013, 11:21

48. Taters (banned) (Posts: 6474; Member since: 28 Jan 2013)

10 million is a lot. I highly doubt the carriers ordered that much. This was probably purposely leaked so they have excuses to the shareholders.

posted on 08 Mar 2013, 05:14 9

2. ideal_josh (Posts: 33; Member since: 26 Nov 2012)

More bad news: the s4 wld be announced before HTC one goes on sale

posted on 08 Mar 2013, 05:16 4

3. SEULATER (banned) (Posts: 10; Member since: 08 Mar 2013)

Htc why didn't you add Exneon Flash?
Optical 3x Zoom?
Carl Zeiss optics, and bigger lens?

posted on 08 Mar 2013, 05:22 10

7. jsdechavez (Posts: 731; Member since: 20 Jul 2012)

Nokia can. Only Nokia can.

posted on 08 Mar 2013, 05:31 3

11. No_Nonsense (Posts: 826; Member since: 17 Aug 2012)

a) Xenon flashes make the phone thicker, wait for another year or two if or want a thin phone with a xenon. The timing of the flash needs to be right otherwise its moot.
b)Optical zoom on a phone will make it almost a brick
c) Carl Zeiss optics are exclusive to Nokia, on phones that is (at least for now)

posted on 08 Mar 2013, 06:22

21. EXkurogane (Posts: 863; Member since: 07 Mar 2013)

Xenon flash is too big, the capacitor alone is 6mm thick, thats why N8 and 808 PureView was thick. Carl Zeiss seems to be only exclusive to Nokia (not to mention it's expensive) when it comes to smartphone cameras. Unlike Nokia, other companies want to keep the phone as slim as possible and yet push the limits of the camera quality, you cant have the best of both worlds.

HTC makes really nice phones, but Peter Chou always talk big and fail to live up to expectations - he makes a big deal out of things he shouldnt, for the One, obviously it's the camera - it's underperforming.

posted on 08 Mar 2013, 06:40 2

27. oying24 (Posts: 48; Member since: 26 Sep 2012)

how can you say its underperforming?? its not on sale yet right? all the samples that you have from beta.. why judging it so quickly.?? wait till they release the stock one. and start the comparison?? okay? to be fair my friend.

posted on 08 Mar 2013, 06:53 2

30. EXkurogane (Posts: 863; Member since: 07 Mar 2013)

Yes, there are not on sale yet, and the recent sample photos show they are underperforming. Unless they tweak the software a bit more in their final product. 4MP = bigger pixels = lesser noise? But the samples had lots of noise.
4MP is roughly 2500 X 1600, not even enough for me to work on a photoshop. It;s true the pixel number is not everything, but 4MP is simply too low.

posted on 08 Mar 2013, 07:01 2

35. oying24 (Posts: 48; Member since: 26 Sep 2012)

i agree with you with the photoshop thing but i guess they designed it for social networking purposes (FB.tiwtter instagram etc) just maybe. but to be fair,lmaybe lets just wait the final unit. :) if you are pointing on the sample from youtube,try to watch those pics on 1080p HD. just a suggestion.

posted on 08 Mar 2013, 09:00

45. XperiaFanZone (Posts: 2112; Member since: 21 Sep 2012)

Actually, some of the Sony Ericsson phones had Xenon flash, including the K800i, K810i, K850i, C901, C905 and Satio.

posted on 08 Mar 2013, 05:21 8

4. darkskoliro (Posts: 1076; Member since: 07 May 2012)

I think 10 million is already quite a good start for HTC to be quite honest, given its recent sales. But you really shouldnt keep demand low if there is that much competition out there.

posted on 08 Mar 2013, 05:22 4

6. wendygarett (unregistered)

Limited quantity but still, none of it will sell well...
nice try for creating the hype I see...

posted on 08 Mar 2013, 06:27

24. networkdood (Posts: 6330; Member since: 31 Mar 2010)

So...no, "take my money"?

posted on 08 Mar 2013, 05:23 3

8. pyradark (Posts: 855; Member since: 10 Jun 2012)

they make so many reason just to cover their financial lose.
Its easy to tell the thruth and people will understand that

posted on 08 Mar 2013, 05:24 1

9. smallworld (Posts: 484; Member since: 13 Jul 2012)

I think HTC is a too small company to continue alone. They will certainly be acquired by a larger company.

posted on 08 Mar 2013, 05:28 4

10. _Bone_ (Posts: 2154; Member since: 29 Oct 2012)

And there goes HTC's chance to make wrongs right. Shame.

posted on 08 Mar 2013, 05:36 6

12. Brutus (Posts: 19; Member since: 21 Dec 2012)

Come on htc... Fix your camera (Its perfect from my point of view) and start shipping the ONE globally. Its the only chance of your revival. Take your time and make it "THE ONE"

posted on 08 Mar 2013, 05:42 2

13. emadshiny (Posts: 1144; Member since: 05 Dec 2012)

another bad year for HTC
maybe they're preparing the ground to introduce their second 2013 flagship.

posted on 08 Mar 2013, 07:16 4

38. terabyteRouser (Posts: 457; Member since: 18 Oct 2011)

bad year. the phone is not even for sale yet. get real.

posted on 08 Mar 2013, 07:26 2

40. pyradark (Posts: 855; Member since: 10 Jun 2012)

DNA and Butterfly fail, this is also will fail!!
Gimmick or Not they need to make a stand out

posted on 08 Mar 2013, 05:56 2

14. ray77 (Posts: 126; Member since: 17 Nov 2012)

the only company can delivery issss samsung lol

posted on 08 Mar 2013, 06:06 3

15. oying24 (Posts: 48; Member since: 26 Sep 2012)

whats wrong with the camera?camera on a smartphone is not the same as in DSLR. If there's any difference between other phones whether its better or bad, still its not that big difference. this is just a media idiotic comparison..that s4 or sony's camera are much much better where in fact you cannot notice it till you stare at it closely (or zooming) or by using some magnifying glass or whatever. 4.7" screen is a perfect size for a smartphone.. with 2gb ram and the snapdragon 600 (take note: snapdragon 600 not PRO). this is a perfect perfect phone running android. with dual speakers + dual mic.thats not a joke.and if you guys ever used an HTC phone with beatsaudio integration,you will surely noticed how that beats work on a headphone (normal headphone). i compard it to a note2.there's a huge difference seriously. not just a gimmick thing as most of the media were telling. you cannot appreciate HTC if you havent experienced using it.

posted on 08 Mar 2013, 06:40 2

26. EXkurogane (Posts: 863; Member since: 07 Mar 2013)

"s4 or sony's camera are much much better"

So, you have the Galaxy S4?
It is not the same as DSLR, of course, but if there is a way to improve the quality and experience of a smartphone, why not? Camera is part of smartphone experience. If everyone have this attitude like you (this is good enough, we shouldnt compare with ***) then the smartphone world would have gone stagnant and boring without new innovations. At least HTC is trying though. I give them credit for that.

Beats is purely a gimmick, an equaliser for the case of HTC phones. If you define booming bass as awesome music there is a need for you to listen to how proper music should sound over a pair of high end audiophile headphones. .

posted on 08 Mar 2013, 06:46 1

29. oying24 (Posts: 48; Member since: 26 Sep 2012)

you are a total idiot man.. i said beatsaudio integration (are you dumb or what?) im comparing it to a normal headphone for better understanding but you are a total idiot.if a phones audio is better on a normal headphone,how muc more for the branded and high end headphone?you got it? SMH...integration is way diff from headphone? did you try the htc one x's aduio? it has more crisp in bass and treble.. try it yourself idiot. in this statement "s4 or sony's camera are much much better" its a typo error. what i mean was "they said that" my mistake. i dont have an s4 but it was rumored to hav 13mp camera.so thats my basis.. you are just a bandwagoner of htc haters..you dont know nothing about HTC's audio so stop talking like idiot.ayt?

posted on 08 Mar 2013, 06:57 1

33. EXkurogane (Posts: 863; Member since: 07 Mar 2013)

LOL, bro, i hate Samsung more than HTC. To me, beats audio integration is a gimmick itself because it is just an equaliser. On sound quality, smartphones can produce great music quality, it all depends on the sound card used inside.
I had the Galaxy S2, Sensation XE, and now im using a Lumia 920. I have used at least one flagship phone from each manufacturers briefly except LG and Motorola. HTC makes great phones, their only remaining problem to me is their poor battery life.

posted on 08 Mar 2013, 07:05

36. oying24 (Posts: 48; Member since: 26 Sep 2012)

i cannot complain with the battery life LOL... thats freaking annoying. but honestly my friend,i tried note2's audio with power amp pro ajusting all bass and treble to its finest tune,and still htc one x's audio is way better.note 2 btw is my girls phone.so thats why im sure with that.. :) peace and sory for some Mean words i used.:)

posted on 08 Mar 2013, 06:11

17. shahulvm (Posts: 124; Member since: 01 Apr 2012)

Bet, its another marketing gimmick to put up "Stock Sold Out", say that sales has been overwhelming beyond expectation.

After 3 months, time to announce the quarterly results : Sales has not been as expected, need to improve advertisement etc..

posted on 08 Mar 2013, 06:37 1

25. tiara6918 (Posts: 2036; Member since: 26 Apr 2012)

I think htc shouldn't go with the ultrapixel technology with the one for now. It is very hard to convince people that it is a big fat lie that more megapixels means better image quality. Once the s4 comes out, the one might get overshadowed once again like what happened with the one x before. What htc really needs to do is to focus on marketing and promoting their products, not on innovation that is yet to be proven

posted on 08 Mar 2013, 06:54 3

31. forzanetti (Posts: 9; Member since: 19 Nov 2011)

Kinda agree with you there. I'm very excited with the HTC ONE camera, because I have a basic understanding about camera sensor. But as you said, it's very hard to convince people that it's a big fat lie that more megapixels means better image quality. I've seen lots of negative and ignorant comments regarding hte HTC ONE's camera (mostly being, "only 4MP?? other phones have 8 or 13MP bla bla..).

If you are not convinced with the ultrapixel camera, ask any professional photographers around. Ask them about their takes on sensor size and MP count. 100 out of 100 will choose bigger sensor over MP count, since higher MP count does not give you better dynamic range, but larger sensor does.

It's tough educating the mass as a small company like HTC. I bet if Apple or Samsung did it, people will take notice and actually learn about marketing garbage that is MP count. It is because they have such a huge market share. Instead, Apple and Samsung still chose to go the old and proven way (bumping MP count for every iteration of their phones), which is not wrong in business sense. If it isn't broken, why fix it?

It is sad to see that HTC tried to come out with fresh and better product for the consumer (the ultrapixel camera), only for it to potentially backfire and make them lose even more market share.

posted on 08 Mar 2013, 06:56

32. oying24 (Posts: 48; Member since: 26 Sep 2012)

i 2nd the motion my friend..that the fact.

posted on 08 Mar 2013, 11:18

47. sbw44 (Posts: 433; Member since: 04 Dec 2012)

Don't the HTC One have a normal size 1/1.3" sensor? unlike a nokia N8 which has a 2 time bigger sensor and a 808 which has a 5 time bigger sensor.

Plus as I've read the disadvantage the One has it only has 4 mega pixels! that's all you have! but in a case where your phone has more pixels you can do more with it like the 808 which uses that 41 megapixels for better image quality or loseless zooming!

posted on 08 Mar 2013, 06:42 1

28. almostdone (Posts: 231; Member since: 25 Sep 2012)

Assuming they can even sell 10M... Retailers may still be over stocked so not a huge problem if demand can't outstrip supply.

posted on 08 Mar 2013, 06:58

34. Izoe (Posts: 131; Member since: 02 Sep 2010)

Hope this is not another case of a manufacturer using artificial scarcity to boost sales

posted on 08 Mar 2013, 07:07

37. oying24 (Posts: 48; Member since: 26 Sep 2012)

oh come on.leave lumia 920 alone bro..:P

posted on 08 Mar 2013, 07:21 1

39. papss (unregistered)

You mean the same ultra pixel camera that was tested and looked grainy?

posted on 08 Mar 2013, 07:33 1

41. bojan (Posts: 188; Member since: 06 Oct 2012)

they could made the camera 8 or 13 ultra pixel camera and they could made the screen 5 inch and bzzle-less from the sides it would not sell 10 million it would sell 50 million for sure. they made a big mistake HTC the features are not enough to make many people to buy it. they lost there chance this year it can't compete with other smartphones features wise. the desgine is great but it should been fully bezz-less from the sides.

posted on 08 Mar 2013, 11:04

46. Jack58221 (Posts: 153; Member since: 23 Feb 2013)

So in the real lite lighting it's not the greatest camera. who cares other than the peeping Tom's? in my opinion as long as it can take decent action pictures in a medium to dim lighting it's a win. are you more likely to take a picture of a bag in the corner of your bedroom with the lights off at night, or of a friend getting stupid drunk trying to dance by the fire? odds are you will have some lighting and a moving subject. I'll take a little noise with a higher shutter speed.

posted on 08 Mar 2013, 11:28

50. Taters (banned) (Posts: 6474; Member since: 28 Jan 2013)

No wonder HTC handsets are riddled with issues. They do not plan well enough and probably end up doing last minute substitutions for parts. Sigh. Well at least the one I have on preorder will be worth more on Craigslist.

posted on 08 Mar 2013, 11:33 1

51. Taters (banned) (Posts: 6474; Member since: 28 Jan 2013)

It is quite comical actually. The ultra pixel really doesn't look much better, if at all, than normal high megapixel cameras AND to top it off, it is creating manufacturing problems for them. It is time to fire the head designer HTC, him and the quality control division really REALLY sucks.

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