HTC sales drop sharply in February

HTC sales drop sharply in February
Taiwan handset manufacturer HTC is waiting for the launch of its new flagship Android model, the HTC One. The latest info we have suggests a March 22nd launch for T-Mobile, Sprint and AT&T in the U.S. But in the meantime, HTC has to sell its remaining inventory of a lame duck line that is not exactly inspiring buyers to reach into their wallets. According to HTC's February sales figures, buyers have been scarce with sales for the month down 44% from last year to $381.7 million from the $685.8 million achieved in 2012. On a sequential basis, the sales total represented a large 27% drop from last month's sales total.

HTC has introduced the HTC One, its next big Android model, that offers a 4.7 inch FHD screen, which works out an industry leading 468ppi pixel density. Other features include a quad-core 1.7GHz Qualcomm Snapdragon 600 processor, a unibody aluminum construction and front-facing stereo speakers. It will be sold by 185 different carriers in 80 countries and comes with HTC's new BlinkFeed which turns the home page from a collection of widgets to boxes of streaming information that is important to the user. It also introduces UltraPixels which uses three layers of 4.3MP camera sensors to bring in 300% more light for clearer, sharper pictures.

Besides the current line of Android phones which includes the HTC One X+, HTC One S, HTC One V, HTC One SV and HTC One VX, HTC also has a line of Windows Phone 8 models that the company had hoped would lead the company in the fourth quarter of 2012 and early this year. That strategy is apparently out the window and judging from the way that CEO Peter Chou introduced the HTC One (then called the HTC M7) to a throng of chanting employees at HTC's year end party, the manufacturer is rolling the dice on this one model (no pun intended this time). The company has already said that this is its only flagship Android phone for 2013. For HTC, this is about the third or fourth different strategy it has embarked on to recapture its once booming business. But the Samsung Galaxy S IV, which will be introduced in New York on March 14th, stands in the way of any possible recovery like a huge road block looming on the highway to success.

source: FierceWireless



1. XPERIA-KNIGHT unregistered

I think theyll be fine :)

11. torr310

Posts: 1661; Member since: Oct 27, 2011

They are having shortage on supply for the One. Hope they catch up soon.

38. darkskoliro

Posts: 1092; Member since: May 07, 2012

what does that have to do with sales? the phone isnt even retailed yet..

2. MikeG77

Posts: 426; Member since: Nov 24, 2008

Of course were seeing a reduction in sales because people are waiting to see what is Samsung going to release and how does it compare to the One. Im hoping that HTC has some great advertising lined up so they can grab some of the sales from Samsung. To be honest though i don't HTC will do much better as they don't have the financial means to complete with Samsung and even if they could they may not have the production capacity to have enough product available. Hopefully they will announce the Verizon version and that will lead to a big 3rd quarter and a good year over all.

10. gwuhua1984

Posts: 1237; Member since: Mar 06, 2012

Not just that, the last announced handset was the DNA/Butterfly, which isn't even released worldwide. Let's hope this month will be good for them after the One gets retail stores.

13. torr310

Posts: 1661; Member since: Oct 27, 2011

The DNA and Butterfly are still the top of notch on the market now. I think you are right, it's about the availability.

41. pyradark

Posts: 895; Member since: Jun 10, 2012

its not the availablity to be honest, DNA and Butterfly doesnt give any unique features that can attract a Non-HTC fan to bought HTC phone.

45. gwuhua1984

Posts: 1237; Member since: Mar 06, 2012

You're talking about a device that was sold out in one out of the three countries it was being sold in and sales were over expectations in the other two. The quarter sales comparison is low I think it has a lot to do with availability.

3. vandroid

Posts: 405; Member since: Sep 04, 2012

People are waiting for the ONE

20. tedkord

Posts: 17365; Member since: Jun 17, 2009

They'll be waiting a while. He's stranded in the Stygian Penal Colony in the Hades Universe.

4. jsdechavez

Posts: 802; Member since: Jul 20, 2012

Ordinary people will not buy the 'ultrapixel' marketing. These lot will only see an overpriced premium-looking phone with a paltry 4MP camera..

5. InspectorGadget80 unregistered

I could care less bout the HTC one. I'm deciding now between the GSIV or the XPERIA Z

12. gwuhua1984

Posts: 1237; Member since: Mar 06, 2012

In my opinion... SGS4 will be a no brainer between the two. I think the One is better than Xperia Z, but the Ultrapixel is starting to look overhyped. A very good 4MP camera tho.

6. tkvdog

Posts: 46; Member since: Apr 11, 2012

Htc One........ Big (Dent) In My Phone.

7. Taters

Posts: 6474; Member since: Jan 28, 2013

Well deserved. In fact, they should drop more for making me exchange so many handsets and go through so many cases to find one that remains slim and covers my rattling volume rocker. Most frustrating company I have ever bought a product from.

8. timtimity

Posts: 196; Member since: Aug 13, 2012

It's probably to be expected. Currently, I'm planning on buying the Xperia Z and I could have bought it at the end of February but for the sake of a couple of weeks it'd be stupid not to wait and see what Samsung have to offer.

9. Stuntman

Posts: 843; Member since: Aug 01, 2011

Last year, HTC lost me as a customer because their One X was not available for my carrier. I just wasn't willing to pay the penalties to switch carriers to get the One X when it was just less hassel to get the SGS3 which was availble on my carrier. I really think that coming out with just one flagship model and make it available across as many carriers as possible is the way to go. It will attract a lot more attention and get more sales from people who are not so willing to switch carriers to get a new phone.

14. gwuhua1984

Posts: 1237; Member since: Mar 06, 2012

Very true, if that's the case, my friend wouldn't have to wait and pay for an AT&T version to unlock to use on T-Mo. I'm sure he'd be very happy to subsidize the phone the first day the phone arrives on the carrier.

15. rick2340

Posts: 21; Member since: Mar 06, 2013

It would help if the One was coming to Verizon. Whether it's HTC's fault or Verizon's it still hurts them as at this point I don't think the One is good enough to switch carriers.

16. bubbadoes

Posts: 1225; Member since: May 03, 2012

Ever since the announcement of The One coming to Sprint, ATT and T Mobile--no one will touch an HTC phone knowing The One is about to launch. As far as sales dropping off in February-it's no different than sales slipping for Apple on the heels of a new iphone launch. No brainer. People want the newest phone and why stick yourself to a two year contract when waiting it out for a couple of months will have you with one of the hottest phones to ever launch.

17. Basicallyevolve

Posts: 10; Member since: Aug 01, 2012

HTC Lost me as customer after the Thunderbolt and then the rezound. They made too many promises for the phones and delivered them too late. I even ended up purchasing the GS3 at Retail price because I was sick of my rezound. I will now be purchasing the GS4 at retail price as well and keep my upgrade and use it in July if there is something that outshines when compared to the GS4. HTC.... You fail at giving the customers what they want and updating your flagship devices in a timely manner.

39. Basicallyevolve

Posts: 10; Member since: Aug 01, 2012

How could i possibly receive a thumbs down? lol? Everything I stated was a fact...

44. kriss

Posts: 9; Member since: Dec 16, 2011

You'll probably find that they all are from HTC lol

18. spindoctor55

Posts: 18; Member since: Feb 27, 2012

Hey HTC make a phone with expandable memory and a removable battery > 3000MAH and watch your sales fly thru the roof. It amazes me that you need a consumer to tell you this!!!

28. jcpwn2004

Posts: 314; Member since: Jan 18, 2012

the consumers have spoken, the drop off in sales is the result.

29. MikeG77

Posts: 426; Member since: Nov 24, 2008

I agree with what your saying but i would say give me a 3500 to 4000mah internal battery and i would be happy.

19. Jphones

Posts: 256; Member since: Feb 10, 2012

Samsung should buy HTC so the hardware can be put to great use on galaxy series. Sucks HTC build quality doesnt get the respect it deserves. Lets make it happen SenseWiz

30. Taters

Posts: 6474; Member since: Jan 28, 2013

HTC build quality doesn't get respect from me because its not very good. Poor finishing marks and loose noisy parts galore.

21. KingKurogiii

Posts: 5713; Member since: Oct 23, 2011

I'm actually using a Droid DNA right now. really, really nice phone. I might would keep it if it had a bigger battery.

27. Berzerk000

Posts: 4275; Member since: Jun 26, 2011

The battery life on the One should be a lot better than that of the DNA; smaller screen, bigger battery, new minimalistic Sense 5. Or, at least that's what I hope. HTC would have to screw up REALLY bad to negate all of those affects.

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