Gionee tries to make fun of Samsung's "plastic" Galaxy S5 in this Elife S5.5 commercial

If you don’t live somewhere in Southeast Asia, chances are that you’ve never heard of Gionee. Even so, earlier this year, the China-based company announced the world’s slimmest smartphone: the Elife S5.5 - which, as its name suggests, is only 5.5mm thin.

Available in China since March, the Elife S5.5 was recently introduced in India, and Gionee certainly wants to make a splash there, as it launched a commercial that directly attacks Samsung’s Galaxy S5. The commercial - embedded below - presents a seemingly luxurious party where a young woman is using a Galaxy S5, while another young woman shows up carrying a Gionee Elife S5.5. When the Elife S5.5 is presented as “the slimmest phone in the world”, the woman with the Galaxy S5 points out that this is still “just a pretty phone.” The reply defending the Elife S5.5 comes quickly: “it’s more than pretty, and not made of plastic.” Laughing ensues after that.

We were pleasantly surprised by the Gionee Elife S5.5 when we had the chanced to check it out, as its glass and metal body definitely stands out. However, the smartphone features an octa-core MediaTek processor and Android Jelly Bean, so it's not really a match for Samsung’s Galaxy S5. But one must advertise its strengths, right?

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