Fight fire with fire: Nokia uses Android against Google, Microsoft opens the gates
In Microsoft’s case, it will basically allow manufacturers to use existing architecture and hardware design in the Windows Phone dynamic. That means the dedicated camera button is not going to be mandatory. Windows Phone 8.1 and its on-screen buttons further the “openness” of sorts. The trade-off is that Windows Phone arguably loses a bit of differentiation in the hardware, but gains attractiveness for manufacturers like Lenovo, based in China, and LG, a company with an ever growing and impressive war chest of ideas and talent. Certainly Foxconn, who builds anything for anybody, will capitalize on this opportunity.
For Nokia, this is not a case of, “if you can’t beat them, join them” when it comes to these forked Android devices. This is all about Microsoft, Microsoft, Microsoft. Yeah, the Nokia X, et al, are built on AOSP, but that was merely a formality for Stephen Elop as he made his presentation. It was all about Skype, OneDrive, Outlook, Nokia Mix Radio, Skype, Outlook, OneDrive, “popular Microsoft services”…did I mention he talked about Skype and OneDrive? Google? Who’s that? Elop said it himself at the Nokia event at MWC, “…the next billion people to Microsoft.” Does anyone have any doubt that Microsoft does not have the stones or money to pull this off?
The new Nokia X family of devices are certainly not the absolute cheapest to hit the market, but they will get the job done. In an interview with Re/code, Mr. Elop specifically mentioned markets like Indonesia (a weakening BlackBerry stronghold), Vietnam and Russia as “growth” markets. At under €100 to get started (and that price curve will most definitely drop, look at the Nokia Lumia 520), Nokia forked Android, splashed Microsoft services throughout and rubbed it in Google’s eye. The Nokia X is a great way to grow people into Windows without the total change in user experience.
Starting at €89 for the Nokia X and topping out at €109 for the Nokia XL this new line of phones will succeed in their intended "growth" markets
Moreover, Microsoft has momentum on its side since //Build/ is coming in April, more than two months ahead of Google I/O. That is not to say Google is going to take any of this lying down, it’s just I cannot help but wonder if Google is not quietly wondering if it should have held on to Motorola so it could peddle an even more affordable Moto G-type device and have more direct control over its vision.
Instead, the market will soon see Android devices running a host of apps and services that are outstanding in their own right (HERE Maps, OneDrive, Skype, etc.), look a lot like Windows Phone, which looks a lot like that inexpensive laptop or tablet, which looks a lot like that computer at work. This serves Microsoft’s mantra of “one place for everything in your life.” Android delivers an experience like that only in its dreams.
The growth and adoption rate of Android around the world is nothing short of stunning, there is no denying that success. Even with best sellers like the Lumia 520, Nokia took the fearless step to make its tent big enough for just about everyone. The Nokia X gives people more choices for their given device and it fights Google at its own game. When you consider that just about any Android app can be side-loaded on to an X, and it is a Nokia (brand loyalty), this adds an interesting ingredient to the mix. That mix is the “next billion people.”
1. tech2 (Posts: 2046; Member since: 26 Oct 2012)
Thanks, Nokia. Now we can get Microdcked and Scroogled at the same time. ;)
11. LiyanaBG (Posts: 307; Member since: 07 Nov 2013)
well said PhoneArena!
now google has to open its eyes
20. Ashoaib (Posts: 1980; Member since: 15 Nov 2013)
Criminal thinking of microsoft... now who is going to do the same to microsoft?
47. Kyokado (Posts: 115; Member since: 11 Jul 2013)
Microsoft open the gates. Like bill gates kinda gates?
63. Q-ART (Posts: 4; Member since: 09 Aug 2013)
yeah....Gates,Windows,Drives of an officce. this is all about a room, what the hell are they?
64. Kyokado (Posts: 115; Member since: 11 Jul 2013)
A house. Thats worth alot. Apple is the just another fruit they put in the basket on top of their dining table as decor. Android is their robo dog
48. grapeseed87 (Posts: 123; Member since: 13 Mar 2013)
They can't. Since to do that they will have to enter WP arena. Not to mention the piles of cash MS makes off of Google, etc.
40. Droid_X_Doug (Posts: 5750; Member since: 22 Dec 2010)
Ironic how this is happening on the eve of MS acquisition of Nokia's devices and services division. I wonder why Eflop didn't do this earlier? This guy really is Benedict Arnold of the mobile market.
66. sgodsell (Posts: 1222; Member since: 16 Mar 2013)
Oh please like Microsoft didn't know about Nokia X coming down the pipes. Especially all this time they signed an exclusive contract to only pump out WP devices. Not to mention that Microsoft was paying Nokia 250 million per quarter. So Microsoft knew what was happening all along. Even before Nokia released the 3 Nokia X android forked versions, it was expected that Android was going to sell around a billion smartphones for just 2014. So clearly Microsoft is riding on the coattails of Android in order to generate numbers and revenue. Clearly Microsoft's WP could never do that task. The sales and adoption rate told Microsoft and the world that WP was never up for the job.
5. HansGoneInsane (Posts: 380; Member since: 09 Aug 2013)
Hope that means that Microsoft brings a full office App to Android Tablets and Phones in not too far future.
4. mayur007 (Posts: 410; Member since: 10 Apr 2012)
If u cant beat them use there resources but dont use them
6. mr.techdude (Posts: 543; Member since: 19 Nov 2012)
Hope Nokia closes down along side with flop in his grave. That's it I said it.
22. Epicness1o1 (Posts: 208; Member since: 30 May 2013)
If they make it,I'll buy it and wont buy any phone in 5 other years
29. Liveitup (Posts: 1208; Member since: 07 Jan 2014)
Not going to happen, highend is reserved for Lumias, Nokia X etc is made to lure Android users over to WP hence the similar experience and MS services.
38. chocowii (Posts: 327; Member since: 30 Jan 2014)
Its all about money now on Nokia. They listened to consumers that they wanted and Android Nokia then they made it happen with Nokia X. Its not too long before they made a Pureview X. The next CES is just around the corner. The technology belongs to Nokia, not with Microsoft.
10. taojj (Posts: 33; Member since: 01 Aug 2013)
Wow you have revealed a big secret. Phone Arena should change their name to Tube Light Arena.
12. androidrocks (Posts: 42; Member since: 14 Apr 2012)
Buy a Nokia X --> root it (i'm sure the guys at XDA would get their hands onto one) --> remove micro$oft "alternatives" --> install google apps (not sure about play store) --> Problem solved
14. kaikuheadhunterz (Posts: 717; Member since: 18 Jul 2013)
Don't forgot to enable the on-screen buttons :)
Or if possible, use the capacitive button to launch PIE controls (just an idea)
67. sgodsell (Posts: 1222; Member since: 16 Mar 2013)
There is no way to know if this can be unlocked and rooted yet. Time will tell.
16. dratomic (Posts: 461; Member since: 09 Oct 2013)
yeah about that there are some people out there who are annoyed by some of googles services. ie gmail is awsome but google plus is lame. google want to shove their services down customers throat and thats bad. i dont like microsofts approach either they want to force you to use their services. they should give user freedom to chose what they want. for example if i want email i use gmail. if i want social i use fb. btw if i was mandated to use anything i would have bought an iphone. but open source is what most people prefer.it means freedom.
25. uchihakurtz (Posts: 240; Member since: 12 Nov 2012)
What if I told you that most custom ROMs provide minimal GApps packages and Google Plus isn't included. Also, Google Plus is a solid social network that some advanced users and developers like to use instead of FB.
27. chocowii (Posts: 327; Member since: 30 Jan 2014)
Its not that they want you to forcefully use those services. Remember WP and Android uses Microsoft and Google's, respectively, their own eco system. Therefore, in the name of apps. Google has plethora of apps that is counterpart of what Microsoft has. Plus, Google doesn't develop for WP. In MS side, you use Windows Live account which holds your OneDrive, Hotmail and People accounts in one place.
To make it short, these apps dont force you to use them. It is just there to make the OS experience better.
33. jromy (Posts: 113; Member since: 26 Feb 2013)
I don't think you quite understand the meaning of "forcing" someone to do something. Each ecosystem has different apps, the only solution to what you're saying is if every phone came with all possible email and social apps pre-loaded. And god knows what we need is more bloatware that we're never going to use.
37. chocowii (Posts: 327; Member since: 30 Jan 2014)
Only Android has bloats if, except Nexus and GP Editions.
WP and iOS has none on their phones. If it has on WP, its deletable.
The thing here is if you use more Google, better use an Android device. If your work evolves anything but on Office, go to WP. Everything elses, go to iOS?
31. papss (unregistered)
That would ruin an otherwise great entry phone.. I'd go the other way.. Get rid of the google apps and put more quality M$ programs in.
39. haseebzahid (Posts: 1826; Member since: 22 Feb 2012)
dont get too happy nokia use to lockdown devices at hardware level they did that on Lumia800
15. xperiaDROID (Posts: 5404; Member since: 08 Mar 2013)
This is a good start for Nokia using Android, but speaking of fire, these are the things they lost in the fire: Google services.
18. dratomic (Posts: 461; Member since: 09 Oct 2013)
some of google services are useless. admit it. also a lot of macrohards services are dumb.
21. xperiaDROID (Posts: 5404; Member since: 08 Mar 2013)
Admit what? Those Google Services I'm talking about are the Google Play Store, Gmail and the Youtube app. In the mobile world, Google > Microsoft.
42. dratomic (Posts: 461; Member since: 09 Oct 2013)
ok if by google services you mean those then ok. but anybody can install those. i thought by google services you are referring to googles bloatware that come with phones like currents o g+ or some other stuff which are rarely used by masses.
34. Rocksteady (unregistered)
They lost their dignity and morals in that fire too.
50. grapeseed87 (Posts: 123; Member since: 13 Mar 2013)
This will have nothing to do with Android and everything to do with Increasing the revenue and market share of Nokia. Which in turn only funnels cash into MS.
17. MarkArigayo (Posts: 240; Member since: 18 Dec 2013)
Waiting for the Nokia's flagship namely XXX. Lol.
23. vijaysivakula (Posts: 164; Member since: 17 Aug 2011)
Just waiting for a proper quad-core Nokia X that could be rooted and have custom roms built by the good folk at xda. Then i wouldnt mind paying for that ROM and getting a good mobile again.
24. StraightEdgeNexus (Posts: 3202; Member since: 14 Feb 2014)
Lame micronokia. First they bashed and poked fun at kitkat. And now they are using and modifying android shamelessly. I am starting to hate this open source nature of android. Google invests millions in development of android and this sh*tty company takes it for free without any credit giving.
26. mokhtar (Posts: 220; Member since: 06 Jan 2014)
what the point if he looks like windows UI ?
28. alumoyo (Posts: 166; Member since: 26 Aug 2013)
I gotta say, I'd love to try that fastlane feature. I really like the idea of it, but just didn't like the fact that it was only available on those really low end Ashas. Now it has semi-decent hardware behind it so finally worth trying :-)
30. N-fanboy (Posts: 538; Member since: 12 Jan 2013)
Im gonna get one of those X phones just to get a feel of how things would have been...
32. papss (unregistered)
This is what I've been saying all along . Of course the plan included Microsoft when going this route.. This isn't because Nokia "knew" going android would get them ready for their return. This all along was a strategy to get folks used to WP and convert them. This isn't for the rooters but more for the emerging markets
35. AfterShock (Posts: 2800; Member since: 02 Nov 2012)
This is going to bite MS an Nokia in the arse.
More so MS's wallet, as another waste of money in the end.
Emerging markets really?
So a guy that can barely afford a $100 phone is going to scrape $5-600 together an move up the model chain in a couple months?
Hell, most that buy low end wp, can't afford an app to run on it.
36. Sniggly (Posts: 6998; Member since: 05 Dec 2009)
Again I reiterate: for most Android users, they're not going to want to go through the extra trouble of sideloading apps just to have a cheap Nokia phone that has crap for internal memory and is loaded to the gills with Microsoft crap.
And if they do go through the trouble to sideload their own stuff on it, they'll delete the Microsoft crap (if they can) which defeats the purpose of having all the Microsoft crap on there to begin with.
As for the people who don't have any smartphone to begin with, this could gain traction with them, but not any more than a total Windows Phone will, and it'll just end up confusing those customers.
In the meantime, I'm sure that Lenovo will accept guidance from Google to help Motorola continue on its trend of making great quality low cost phones, as the Moto G has gained some ardent fans. Furthermore, Google (very smartly) held onto Project Ara, which it can leverage into the Android Hardware Market. Imagine being able to buy your phone a piece at a time from any developer you want, building and upgrading as you go. In the "one phone" communities, perhaps each villager has their own few pieces that they swap out on the core device so it's "theirs" for however long they need it.
If fate smiles on us, Google will get a great chunk of the next billion, while Microsoft and its old world business practices suck on fumes.
41. QWIKSTRIKE (Posts: 864; Member since: 09 Mar 2010)
I like Windows, and I am a big Windows fan on the PC. I am also a big Windows Phone fan; However I love Android so far, and truthfully I would not buy an Android Windows services phone. You guys can cheer lead all that you wan, but feel that Android for Mobile is way better than MS WP right now. I feel that Windows Phone is catching up, but Google services so far is better than MS when tied to a phone ecosystem.
If I go Window's it won't be side load Windows loaded services on Android. I see myself owning both phones but I will not be interested in an Android phone with MS services unless it was a fully functional Android services capable of running Skype, or Office as applications
43. frydaexiii (Posts: 1231; Member since: 01 Dec 2011)
Microsoft took the one big important thing about Android and replaced it with their own garbage.
Please, look at your own Windows App store...It's still in like baby stages for WP and dead fetus for Windows 8/RT...Fix that before you try anything else...
52. grapeseed87 (Posts: 123; Member since: 13 Mar 2013)
Seriously just stop with the cognitive dissonance. Windows App store is at Critical point meaning it has all the major apps and much more to offer.
They did one thing that is going to butt hurt Android severely. So go back and read the article again on how MS took Android and turned it against Google.
44. DigitalJedi_X2 (banned) (Posts: 346; Member since: 30 Jan 2012)
So I guess M$'s(and Apple's) motto of "Why innovate, just litigate" wasn't working as well as M$ wanted it to so they went with "If you can't beat 'em, join 'em". Either way, what this really shows is that Android is THE platform to beat. Android is THE platform that the others want to emulate. Its funny... Seems like Google(Android) is going to be the savior of the other mobile platforms(M$/Nokia/WP and even Blackberry with the sideloading and downloading Android APK's straight from the browser). Even iOS continues to copy Android features. SOMEBODY(M$, BB, Nokia, Apple) needs to cut Google some rather LARGE checks!
You're welcome! - From the Google/Android community.
51. grapeseed87 (Posts: 123; Member since: 13 Mar 2013)
Wow facepalm! Did you read the article? It has NOTHING to do with Android. The sole reason for the forked android version is to avoid Google crap and on a cheap OS system provide services to emerging markets and funnel more cash back iNTO MS via Nokia channel. DO you even know the percentage of money MS makes on EVERY Android phone sold? Not to mention now how the innovation has stopped within Android and they are copying the Tile experience over because it won. Android Started from a copy of original MS. So don't even man. Pick up the mobile industry history and read some. Coming year Android will lose steam since it now has nothing new to offer except the Open source feature and being free. Thats it.
54. DigitalJedi_X2 (banned) (Posts: 346; Member since: 30 Jan 2012)
Really?? Nothing to do with Android?? Forked or not, at its core, its still Android. Perhaps you're the one who needs to read up on mobile history. I know it quite well. No matter how you M$ and Nokia fanboys seek to justify it, at the end of the day, they're using Android to get ahead. What makes you think this won't backfire and funnel usera right to MORE Android?? What... Someone in the emerging.markets who likely cannot afford a highend Lumia is going to go running to a Lumia device after using this? Or are they more likely to be turned on to a less costly mid-range Android device? Yes, M$ couldn't compete with Android.so they hid behind some FRAND nonsense so they wouldn't get counter-sued by Android OEM's and sued Android device makera to get some much needed cash to keep their crappy OS afloat. An OS, that without all of those Android dollars being funneled to M$ is likely LOSING M$ money. Innovation stopped at Android? Is that why M$ just jumped on the bandwagon? Is that wjy Apple copies their features? Is that why Blackberry and Sailfish made it possible to sideload and download their APK's from the browser? Is that why Android OEM's still have the most innovative and most powerful handsets on the market today? Is that why Android.still controls some 75-80% of the market while M$ cintrols what??? 3-5%. NO ONE is copying tiles. Get over it fanboy. What exactky does WP have to offer beaides camera tech? Which are only on Lumia devices. Camera tech that almost every Android OEM is catching up on so it will soon be a moot point. By simple rule of physics, Android.may lose market share as others gain, but make no mistake, Android will remain the king of the hill. M$ may... MAY make it to the double digits one day. But they'll get no more that 25% of the market. And thats being EXTRA generous. Android will still control some 50% or better. GET USED TO IT FANBOY. M$ has just been assimilated. Their resistance was quite futile.
59. QWIKSTRIKE (Posts: 864; Member since: 09 Mar 2010)
No more left to say........I see too much hate in these responses but you addressed things for what they are.
I like both systems, but like Android way more than Windows right now. I love the Windows desktop, and soon will dive into a Windows phone, but will always have an Android flagship!
55. QWIKSTRIKE (Posts: 864; Member since: 09 Mar 2010)
You are so wrong....face palm yourself. It is about Android no matter how you try to justify that it is not. To make a Android phone and offer only Windows services proves this, because people asked Nokia for an Android phone they gave them a Frankenphone, part Android with Windows Services
Why do you think they did this.....they did this to try to slow Android down and to drive people to their platform through Android which is and insult to Android as far as MS is is concerned they used the open source against Google....wake up
That's right distributing Windows services through Android may be about distributing Windows services, but doing it through Android your competition is just trying to say we will use your platform to sell our services, which is using Android against Android to sell Windows services!
I like Windows a lot and will own both products. I don't see myself owning a Android phone using Windows services from Nokia. The Android Mobile eco system is the best right now, and all including MS is dying to become what Android is even if it must use Android to achieve that goal. Windows has been the most uninspiring software company since Windows for work groups, and is only reinventing itself with windows 8.1 because of IOS and Android.
60. DigitalJedi_X2 (banned) (Posts: 346; Member since: 30 Jan 2012)
So first you say you're not going to respond because you see "hate" in my response then go on in ANOTHER reaponse(the one you said you WEREN'T going to make, mind you)and launch with "hate" yourself. Yeah... Ok homie.
As for M$ attempting to "use Android against Google", how well is that working for Amazon? Are people flocking over to Amazon's services and leaving Googles? No. They're not. Mind you I use and love Amazons services. That Amazon Prime at 79 bucks a year is GREAT! So M$ can distribute its crappy services through Android all it wants. It may gain some users from it even. But no where near enough to dent Android. It may even drive people towards Google's Android. Chinese OEM'S use a forked version of Android and sell boatloads of handsets. But have they dethroned Samsung? The same Samsung that uses Google's Services in their Android devices? That would be another NO. M$'s fight Android with Android ploy just won't work. They may gain some market share like I said. 25% AT BEST. But thats about it. And whether its AOSP or GMS Android, its STILL ANDROID. Nevermind the fact that if Google really, REALLY wanted to... They could kill the AOSP version of Android since they do OWN IT. But we know they won't. So I really think its you who should WAKE UP. I've used every major mobile platform at one point or another and Google's Android is simply the best. One more thing... M$ has used open platforms before with Windows Mobile. Never went too far with it. Then they went closed with Windows Phone in an attempt to ape Apple. We see that isn't amounting to much either. So now they're trying to do both in some attempt to remain relevant and gain market share. Lets see how far that gets them.
45. kabhijeet.16 (Posts: 636; Member since: 05 Dec 2012)
I get what Nokia is trying to do here.. Nokia is using Android to gain market share.. Although its a forked version, without Play store support. But the UI on top of Android is WP tiles. Once Nokia starts gaining market, they would quietly remove Android from underneath.
Since, no play store services, Nokia is not bound to Google.
But the implementation is not right..
This handset is for the people who don't care which OS they are using; as long as it provides functionality of Phone, messaging, whatsapp, facebook, twitter, little games. But side loading android apk files on this device is tricky.
The people who dont care about OS/excessive features would not go into downloading apk files from other destinations and transferring it on file using USB, then installing & using it.
So, the target users for this device is reduced to very limited people.
Plus its never going to get Android updates from Google.
65. CEMIII (Posts: 110; Member since: 26 Jun 2013)
It would be so much easier for the device makeer be it Nokia, Samsumg whoever to sell us a Blank device and let us install whatever OS we wanted on it.
Much like making your own computer.