IDC: Android continues domination, Windows Phone shipments up 91% for all of 2013

IDC: Android continues domination, Windows Phone shipments up 91% for all of 2013
While still a distant third in the global market overall, Windows Phone continues its upward growth march. However, Windows Phone is seeing real progress in Brazil where market share jumped to 6% versus iOS at 4.7%.

Windows Phone is also seeing strong sales in other developing markets like Vietnam. What is telling about Brazil though is that it is probably the fastest growing market in the western hemisphere.

IDC shared its data for the fourth quarter of 2013 and the full year.  Growth continued across the board for Android, iOS and Windows Phone.  Global shipments continued to rise significantly, though there were no real changes from the trends we have been observing over the past year.  Android is still on top, iOS is still in the number two spot, and Windows Phone is firmly in a far away third.  

While third quarter 2013 figures showed Windows Phone growth at roughly 156%, fourth quarter year-over-year growth was measured at about 46%, outpacing Android growth a bit (40%), and leaving iOS in the dust (6.7%). For the year, 33.4 million units shipped gave Windows Phone an annual growth of 90.9% overall.

Still, with those increases in shipments, Windows Phone is only at about 3.3% market share compared with Android’s 78.6% domination of the world stage. iOS continued continued an increase in shipments, with about 13% year-over-year growth, but the result was a decrease in market share from 18.7% in 2012 to 15.2% in 2013.

BlackBerry finds itself in a position where it must adjust to a new market reality, with a 40% decrease in shipments and a sharp decline in market share from 4.5% to 1.9%. The rest of the field also saw sharp declines in shipments and market share.

In all, IDC tracked over 1 billion smartphone shipments in 2013, a 39% increase from 2012 shipments.



source: IDC via WPCentral

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41 Comments

1. KIANO

Posts: 91; Member since: Feb 13, 2011

The Rise of the Windows.

2. akki20892

Posts: 3902; Member since: Feb 04, 2013

In end of 2015 wp will get around 10% to 15% share.

19. Napalm_3nema

Posts: 2236; Member since: Jun 14, 2013

Coming up on 4 years, the only WP device that sells in any significant numbers is the $99 Lumia 520, and only 3.3%. I think your math is fairly skewed if you think that the progression is 3.3% to 10 to 15% by the end of next year, especially with the last quarter seeing a decline. WP has peaked, which is why the Lumia Normandy experiment is happening. Expect to see more Lumias running Android by the end of this year.

20. SleepingOz unregistered

Exactly! Otherwise they would've stick to WP. They went from 2.4% to 3.3%(not even 5%). Thanks to the cheap lumias in emerging countries. And most of these buyers would rather buy an iPhone or a Galaxy if they had the money. These figures are nothing to be proud of , considering that they've around for 4years.

22. microsoftnokiawin

Posts: 1268; Member since: Mar 30, 2012

in all honesty though it took apple a few goes untill they got up to the iphone 4 which was their breakthrough same with android till the s2 these things take time and the end one device will be the major breakthrough !

25. Napalm_3nema

Posts: 2236; Member since: Jun 14, 2013

Apple launched the original iPhone when the smartphone wasn't ubiquitous, and Apple had no history in the field, and that phone sold 6+ million units. By the time the 3GS came out, the iPhone was the best-selling smartphone on the planet. That was two years.

26. NokiaFTW

Posts: 2072; Member since: Oct 24, 2012

Android hadn't got mainstream attention at that time, and Samsung didn't venture into Android until 2009. WP is registering great growth at a time when Samsung and Android at the top, and Apple is selling 50 million a quarter.

41. microsoftnokiawin

Posts: 1268; Member since: Mar 30, 2012

yeah but the 4 was when it reached an all time high which was 2010 and the 3gs was 2009 the 1st was 2007 so 3 years

36. KIANO

Posts: 91; Member since: Feb 13, 2011

Not certain if Microsoft would like to have Lumia's running with Android instead of theirs. Perhaps to say that we expect to see more 'Asha' lines running with the forked-Android, by Nokia of course. Lumia's do not belong to Nokia anymore if the acquire deal by Microsoft goes through.

3. PapaSmurf

Posts: 10457; Member since: May 14, 2012

At the rate it's going, it's going to take more than a few years to catch up if it even does.

8. PBXtech

Posts: 1032; Member since: Oct 21, 2013

WinMobile had higher market share value. I'm curious to how long MS will keep WP going until they make another change.

38. elitewolverine

Posts: 5192; Member since: Oct 28, 2013

probably until MS dies itself. If they unite rt and wp, which all evidence shows that it will. And with shared code at 80-90% with the percent that is left over to the UI. It will grow. How long has windows had a mobile OS? Sure they are not king, but when the two platforms merge, what deals will be struck with companies to sell a pc with a phone included.

5. blazee

Posts: 414; Member since: Jan 02, 2012

LOL ok

10. rodneyej1

Posts: 3576; Member since: Jul 06, 2013

Right.. Lol..

4. AfterShock

Posts: 4147; Member since: Nov 02, 2012

Good luck wp. Could always ditch the tiles and allow a full unleashed file explorer to gain a few market points. Imo.

6. X.E.R.O. unregistered

BB got to work quadriple time this year, 1.9% is just sad.

7. rodneyej1

Posts: 3576; Member since: Jul 06, 2013

Like o always said.. WP is awesome!

9. SAO101789

Posts: 123; Member since: Feb 10, 2014

Good for WP if 8.1 goes well I might get a WP and sell my iphone. I love the metro look and Nokia hardware

11. rodneyej1

Posts: 3576; Member since: Jul 06, 2013

Very smart... Very smart..

14. SAO101789

Posts: 123; Member since: Feb 10, 2014

Thank you ios may have more apps but it's is is lagging idk if they can copy any more of windows and android before they get cought in all honesty

12. networkdood

Posts: 6330; Member since: Mar 31, 2010

Gonna keep my eye on these Windows...

13. snowgator

Posts: 3621; Member since: Jan 19, 2011

Android is just such a machine at this point, hardly anyone bats an eye at the monster numbers. Just an amazing performance. This will be a great yardstick to see what WP can do over the long term. Another year of growth in the 30%-40% range will put them at the magical "double-digits" sales numbers worldwide, and at that point I think it becomes a profitable venture. This Nokia handset purchase is so important. What happens out of that will dictate if WP can make this a true three-OS race, as opposed to just being in the "moral victory" department. I would not be surprised at all to see Apple have a good 2014. If they actually launch the iPhone 6 with a larger display. I have heard everything from a 4.2"-4.7", which would put them at least in the wheel house of top end Androids. Tech sites everywhere will hail it as a major step for Mobile and human kind, and people will flock to it. Also, throw in the "iPhablet" rumors of a 5.5" iPhone, and Apple will get all the headlines and a nice bump in sales. Unless they just stay at 4.0", in which case they may see flat sales this year.

15. wilsong17 unregistered

just wait until we can fully run window on a window/tablet

16. StraightEdgeNexus

Posts: 3689; Member since: Feb 14, 2014

@snowgator Its no surprise there are millions of die hard ifans who will buy iphone 6 even if apple does not change anything but only 'twice the faster' marketing. The iphone 4 was a fair buy with the retina display and rather poor competition, then the 4s dual core and camera improvement, then the iphone 5 with taller screen and horrible ios 6 a huge success, add the fingerprint sensor, twice faster thing and ios 7 comes the 5s. Another success.

17. NokiaFTW

Posts: 2072; Member since: Oct 24, 2012

Keep up the good work Nokia/MS. :D

18. LuckyS

Posts: 154; Member since: Dec 07, 2013

Live tiles... Seriosly?

21. 9_HeLLs_oF_DrOid

Posts: 127; Member since: Jan 02, 2012

I want WP to succeed. That's all.

23. 7thspaceman

Posts: 1597; Member since: Feb 14, 2011

I own a Windows 8 smart phone and am ready for the update to Windows Phone 8.1. the new features it will add to my smart will really make more use to me. As for all this talk about Windows 8.1 smart phones being able to run Android apps Microsoft should get the "Bluestacks" app developers to make an app that enables a Windows 8/8.1 smart phones to do that. The "Bluestacks" app that's available for Windows 8/8.1-intel x86 CPU Tablets such as a "Surface Pro" shows it can be done but some Android apps do not have all their features useful with this app. All Microsoft has to do is let third party developers make and sell this kind of app in the Windows 8/8.1 store and let Windows phone 8/8.1 owners decide to use it or not.

24. papss unregistered

What I don't understand is why would fandroids not want WP to do well?? Do you not understand that this is good for you too? on another note I just got my titanfall bata code for my Xbox one woot woot!!

27. NokiaFTW

Posts: 2072; Member since: Oct 24, 2012

Leave those trolls alone. There are Android fans I know that actually want WP to succeed and are considering to switch to a WP8.1 handset. They respect Nokia/MS's effort. The fandroid trolls on this site know nothing but how to hate on a WP article.

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