Could this be the Bixby logo?

Bixby is coming with the Samsung Galaxy S8, that's almost completely certain by now. In case you're not familiar with the subject, Bixby should be Samsung's AI assistant, similar to Siri, Alexa and Google Assistant. And it appears that we got a glimpse of what could be Bixby's logo.

Samsung has filed an application with the European Union Intellectual Property Office, that's currently under examination. The application is an attempt on Samsung's side to trademark a certain logo that looks like a stylized version of the letter “B”. The trademark application is similar to that of Bixby itself, so we do believe there is a connection between the two, and this is indeed what Bixby's logo will look like.