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Apple's iTunes Radio brings ads to the Apple iPhone lock screen for the first time

Posted: , by Alan F.

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Apple's iTunes Radio brings ads to the Apple iPhone lock screen for the first time
With iOS 7 beta 1 being made available to those who are registered Apple developers (at $99 a pop), Apple's new streaming music service is now live for some code jockeys to use before it gets rolled out to the general public with the launch of iOS 7 next quarter. So far, one interesting little tidbit from iTunes Radio is that it reveals the first ad content ever on the Apple iPhone lock screen.

The ad is actually for iTunes itself. When you are listening to the soothing tunes coming from your iPhone, you can lock the screen and let the music play. When the phone wakes, it will show cover art of the album from which the track you're listening to belongs. On the bottom of the cover art is a link that enables you to purchase the song you're hearing from iTunes. This link only appears if you're not a subscriber to the $24.99 Apple iTunes Match service. Subscribers to the service will see only the cover art.

Those iTunes Match subscribers looking to buy a particular tune can do so by opening up the music application on the phone. That will reveal a link on the right hand side to iTunes along with the price to download the song. This could change once iOS 7 gets out of beta, but for now the Apple iPhone has its first lock screen ad.

Most Apple iPhone users are seeing their first lock screen ad

Most Apple iPhone users are seeing their first lock screen ad


source: AppleInsider

25 Comments
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posted on 11 Jun 2013, 10:54 8

1. maxican16 (Posts: 363; Member since: 29 Sep 2011)


Loving Google's Play Music All Access! You can keep your Pandora.

posted on 11 Jun 2013, 11:07 3

6. squallz506 (banned) (Posts: 1075; Member since: 19 Oct 2011)


I'm loving it too! XD
I converted from slacker. All access is much better.

posted on 11 Jun 2013, 12:50

11. Mxyzptlk (Posts: 3625; Member since: 21 Apr 2012)


I'll stick with more superior Spotify.

posted on 11 Jun 2013, 13:29 4

18. Zero0 (Posts: 583; Member since: 05 Jul 2012)


Not sure how superior Spotify truly is. Google Play is $2 cheaper per month, has a much nicer interface, all of the music I've seen on Spotify, and a web interface rather than an install (which barely runs on Linux, by the way).

posted on 11 Jun 2013, 14:05

20. WakaFlakaD (Posts: 366; Member since: 30 Apr 2011)


I believe Google Play play on higher Bitrate?? Can someone confirm this for me?

posted on 11 Jun 2013, 13:47

19. rcrider4 (Posts: 118; Member since: 14 Nov 2011)


It is also $95 more per year ($71 if you have the early discount). No thank you.

posted on 11 Jun 2013, 10:55

2. damokles (unregistered)


As long as I don't get some stupid Hater-Birds-game Ad, I'm okay with that.

posted on 11 Jun 2013, 11:03 1

5. maxican16 (Posts: 363; Member since: 29 Sep 2011)


Very true. At least it's relevant.

posted on 11 Jun 2013, 10:56 4

3. quakan (Posts: 1193; Member since: 02 Mar 2011)


Well at least it's not an irrelevant ad. I can live with an ad that asks if I want to purchase what I'm listening to. Also it doesn't look like an in-your-face-ad that you have to dismiss before you can do anything else.

posted on 11 Jun 2013, 13:01 3

15. Larry_ThaGr81 (Posts: 294; Member since: 26 May 2011)


I'm not an Apple fan by any means, but well said. I too can tolerate an ad that is relevant and not intrusive.

posted on 11 Jun 2013, 23:28 1

25. vincelongman (Posts: 1276; Member since: 10 Feb 2013)


In my opinion its not really an ad, its a link to the track on iTunes. Also you could argue that in fact the ad could be somewhat helpful for people who decide they want to buy the music they are streaming.
I think its like their Show Complete Album feature on their music player.

posted on 11 Jun 2013, 10:56 5

4. buccob (Posts: 1469; Member since: 19 Jun 2012)


I have many free apps on my Android.. but I really cannot stand when Ads are

1. On the Notification Bar.
2. Full screen interrupting frequently
3. Lock Screen ads

On rarely occasions I can pass a full screen ad or those ad that open the browser after the app is closed... Only when I really need the app or when the app itself is brilliant...

And many times I will just pay for it if its good enough

posted on 11 Jun 2013, 12:01 3

8. feres13 (Posts: 306; Member since: 23 Dec 2011)


If you're on Android 4.1 or later, tap and hold on the notification and uncheck "show notifications"

posted on 11 Jun 2013, 12:53

13. abdane (Posts: 476; Member since: 07 Oct 2011)


or just root and Block Ads :P

posted on 11 Jun 2013, 14:42 2

22. SleepingOz (unregistered)


Adblock does the job on unrooted devices.

posted on 11 Jun 2013, 14:54

23. buccob (Posts: 1469; Member since: 19 Jun 2012)


Thanks for the tip!.

I am on 4.1.2. Good to know that the notification settings works this way

I rather not root or install Adblockers...

posted on 11 Jun 2013, 12:54

14. ThePro (Posts: 26; Member since: 03 Nov 2012)


Lock screen ads and notification ads are adware, I don't think Google Play allows those.

posted on 11 Jun 2013, 13:17

16. skymitch89 (Posts: 1072; Member since: 05 Nov 2010)


I avoid apps that put ads in the notification bar. When I get a full screen ad, I hit the back button until I return to the app I was in. Never have had lock screen ads. And to keep the browser from opening up, don't tap on the ad.

posted on 11 Jun 2013, 11:50

7. InspectorGadget80 (Posts: 6560; Member since: 26 Mar 2011)


Must we have ads on every piece of technology?

posted on 11 Jun 2013, 12:32

9. stealthd (Posts: 968; Member since: 12 Jun 2011)


If it's a free service, either there will be ads, or the company is using your data.

posted on 11 Jun 2013, 12:42

10. Shatter (Posts: 2030; Member since: 29 May 2013)


Ad blockers and Do not track me for life.

posted on 11 Jun 2013, 12:51 1

12. Mxyzptlk (Posts: 3625; Member since: 21 Apr 2012)


Quit overreacting. It's just a link to buy the song if you like it. It's not even an ad.

posted on 11 Jun 2013, 14:14 1

21. good2great (Posts: 1039; Member since: 22 Feb 2012)


they act like android doesn't have ads... smh. Anything to entertain the hate... sigh!

posted on 11 Jun 2013, 13:26 1

17. ahhxd717 (Posts: 318; Member since: 08 Dec 2011)


I barely consider that an ad. More like a link if you wanna buy the song you're listening to, which is logical.

posted on 11 Jun 2013, 18:44

24. Googler (Posts: 813; Member since: 10 Jun 2013)


Clicked on the link out of curiosity to see if Apple really has gone down that route and don't get the big deal over this. So you can buy what you are streaming, shouldn't they all do that? In comparison, free Pandora is the epitome of adds done wrong, now that I have Google streaming service I'll be deleting Pandora without hesitation.

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