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Apple reportedly in talks to acquire the company that makes graphics chips for the iPhone and iPad

Posted: , by Luis D.

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Apple reportedly in talks to acquire the company that makes graphics chips for the iPhone and iPad

It's been a long time since Apple turned CPU design into an in-house operation, with tremendous results at that. It would come across as a logical expectation if the same were to happen with the graphics units responsible for iOS devices' visuals. According to a "knowledgeable source", the Cupertino gang is in advanced talks to acquire British company Imagination Technologies, maker of the PowerVR graphics accelerators inside Apple's chipsets. Although Imagination is denying takeover rumors, it is nevertheless prime for assimilation into the Apple machine.

Apple would like to move GPU design in-house.

Imagination built its renome on the back of its PowerVR graphics chips. In recent times, the company tried to diversify into other sectors, such as specialised ray tracing GPUs, MIPS processors, and embedded chips for IoT devices to little luck. In February, Imagination announced the resignation of its long-time CEO Hossein Yassaie and removed 350 jobs as part of a business restructuring that saw the company re-align its focus on the PowerVR line.

Apple has already incorporated a considerable part of the company, acquiring 3.6% percent of it in 2008 and increasing its stake to at least 9.5% later next year. It keeps working quite closely with Imagination Technology to optimize the PowerVR GPUs for its custom chipsets, but having the company at its full disposal could unlock previously untapped graphics processing potential. Apple will need plenty of the latter if it wants to venture into the developing VR market on time, and remain competitive on the increasingly intense mobile graphics front.

source: Ars Technica

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posted on 22 Mar 2016, 09:36 9

1. Trakker (Posts: 283; Member since: 11 Feb 2016)


Dealing with Apple can be a blessing and a curse, as Apple often demand companies only work with them and might just sue them out of existence for not doing as they're told.

posted on 22 Mar 2016, 10:20 5

6. MySchizoBuddy (Posts: 150; Member since: 23 Aug 2011)


who was sued out of existence? another mindless android fanboy rhetoric.

posted on 22 Mar 2016, 10:28 2

8. S-R-K (banned) (Posts: 304; Member since: 15 Mar 2016)


If you're wondering where the government is for this stuff, well--the answer isn't pretty. Basically, Tim Cook told the IRS Apple can only be taxed at a rate that he likes. Instead of laughing/arresting him, they bragged about how great Apple products are. Apple essentially blackmailed the government to be taxed only nine percent of a multi-billion dollar company and the government responded by singing Apple's praises. Pretty scary stuff.

posted on 22 Mar 2016, 10:41

13. Subie (Posts: 738; Member since: 01 Aug 2015)


Apple avoids taxes through legal corporate loop holes. If the Gov doesn't like it then they need to close them. Where is your proof that Apple just dictates to the Gov. BTW here's my source.
http://www.businessinsider.com/how-apple-reduces-what-it-pays-in-taxes-2013-5

posted on 22 Mar 2016, 11:27 2

23. S-R-K (banned) (Posts: 304; Member since: 15 Mar 2016)


In May of this year, Apple’s reputation took another hit when Senate scrutiny over its tax practices drew attention to the striking reality that the tech juggernaut paid only 2% taxes on its worldwide income. In short, Apple’s vastly intricate strategy to avoid paying its fair share of taxes in both the United States and the European Union relies on a complex network of holding companies and subsidiaries routed through Ireland, a European tax haven. For more info see the Forbes article: "How Does Apple Avoid Paying Taxes?"

posted on 22 Mar 2016, 11:40

25. Subie (Posts: 738; Member since: 01 Aug 2015)


So now your saying pretty much what I just said and sourced , but yet a far cry from post 8.

posted on 23 Mar 2016, 05:41

34. darkkjedii (Posts: 21205; Member since: 05 Feb 2011)


So what!

posted on 22 Mar 2016, 10:29 2

9. S-R-K (banned) (Posts: 304; Member since: 15 Mar 2016)


This term essentially means you sue your competition until they don't exist. It can be over patents (like with Samsung) or it can be moments like them trying to ban certain companies from selling in the United States. With the money they possess thanks to tax avoidance, they can go to court with everyone almost as often as they like. Like I said, they're not the only company doing things like this, but they do this far more often.

Apple rotten pos.

posted on 22 Mar 2016, 10:32 2

10. S-R-K (banned) (Posts: 304; Member since: 15 Mar 2016)


Most companies will let you know about downloads so you can accept or reject them. Apple just shoves them in an update knowing you aren't reading the "Terms and Agreements." Some are harmless, like Safari being downloaded, but others include malware that Apple purposely put in their updates. They were even taken to court when they had the idea to have forced ads that, if skipped, would lock you out of your phone.

posted on 22 Mar 2016, 10:53

14. nctx77 (Posts: 1960; Member since: 03 Sep 2013)


What are you talking about annnnd what does it have to do with the article. This is a prime example of Android fans having to say something negative about Apple no matter what. It's pathetic. If you don't like Apple don't buy there products. It's as simple as that. If you think your purchase is so great, you wouldn't be acting so insecure all the time.

posted on 22 Mar 2016, 11:09 1

18. Trakker (Posts: 283; Member since: 11 Feb 2016)


Not buying an Apple product won't magically stop their patent trolling and legal battles against companies they know they'll win by just outspending when they know they can't win.

posted on 22 Mar 2016, 09:38

2. natypes (Posts: 1092; Member since: 02 Feb 2015)


Your graphic is a bit reversed, is it not?

posted on 22 Mar 2016, 10:38

12. bucky (Posts: 2564; Member since: 30 Sep 2009)


thinking the same thing.

posted on 22 Mar 2016, 09:40 1

3. gaming64 (Posts: 234; Member since: 22 Mar 2016)


Yet we'll still see some actual change in hardware by 2020.

posted on 22 Mar 2016, 10:58

16. nctx77 (Posts: 1960; Member since: 03 Sep 2013)


It's funny that you say that because Androids number one selling phones are from Samsung. Guess what, their new phones look just like last years. The S2 skyrocket through s5 pretty much looked alike for the most part. I guess we will SE a brand new galaxy design by 2020 as well...

posted on 22 Mar 2016, 11:42 1

26. gaming64 (Posts: 234; Member since: 22 Mar 2016)


I was being sarcastic for the fact that Apple doesn't really bring anything new and each power gap being every phone release is small(with the exception of the release of the iPhone 4).

posted on 22 Mar 2016, 12:10

28. miket1737 (Posts: 2541; Member since: 17 Mar 2013)


What do you mean "power gap" are you talking about performance of the chips? Because Apple makes some of the best SoCs on the planet right now, they have a incredibly good SoC design team and Apple can seriously make a very good SoC. The A9 is a huge jump from previous chips and is an incredibly great SoC still to this day.

If your talking about what Apple brings to iPhone everyyear in terms of features/w.e then i agree with you

posted on 22 Mar 2016, 09:41 2

4. jove39 (Posts: 1857; Member since: 18 Oct 2011)


Imagination Technologies has been struggling in past year...may be apple is just trying to help it's critical partner by eventually acquiring it.

posted on 22 Mar 2016, 10:25 1

7. S-R-K (banned) (Posts: 304; Member since: 15 Mar 2016)


Samsung should ditch the Mali Gourock and use PowerVR Gpu.

The best Gpu available.

posted on 22 Mar 2016, 19:45 1

31. TechieXP1969 (limited) (Posts: 10115; Member since: 25 Sep 2013)


I disagree. You assume the PowerVR will.perform equally on Android and it wont. Samsung proved this with the original S it had a VR chip.

Samsung likely felt they could be better.

The fact the Mali and Snapdragon are just as fast as good and even. Enter at many things shows how powerful they are. The PowerVR only appears better.

posted on 22 Mar 2016, 23:39

33. ibend (Posts: 4581; Member since: 30 Sep 2014)


Samsung should buy PowerVR so they rip more money from apple

posted on 22 Mar 2016, 23:35 1

32. ibend (Posts: 4581; Member since: 30 Sep 2014)


they struggle just because apple buy their GPU's at the lowest possible price, and they ask millions of it..
and it'll be trouble for apple if they out of business, and PowerVR's company value already dropped alot because years of struggle, cheap enough for apple to buy them..

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