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ARM CEO: by 2014, mobile devices will be powerful but consume less energy

Posted: , by Alan F.

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ARM CEO: by 2014, mobile devices will be powerful but consume less energy
According to ARM CEO Warren East, his company's big.LITTLE technology is going to lead to more powerful mobile devices using less battery power starting next year. East, who is hanging up his pinstripes at the end of the year, lauded Samsung for getting the big.LITTLE technology out in some versions of the Samsung Galaxy S4. The international model that has the octa-core Samsung Exynos 5 processor will include the system which pairs a powerful processor with a smaller one. For power-intensive tasks like gaming, the powerful silicon is used. For light housekeeping, the phone drops down to the less power hungry model, which saves battery life.

East said that he has 17 partners licensing the big.LITTLE technology including the Korean based Samsung."I'm not surprised that Samsung managed to get a big.LITTLE phone to market this year because they are a very capable, determined outfit and there is a lot of marketing kudos in being first to market." But he believes that 2014 will be the big year for ARM.

The executive expects to see demand for computing power expand 30 times over the next decade but sees battery capacity only having to double over the same time period. The company licenses its IP to customers and East says that ARM succeeds by talking to customers and its customers' cusatomers to better serve the markets it covers. He also noted that doing the right thing doesn't always mean moving in a straight line. "Take big.LITTLE for instance: we introduced the A9 processor then the A15 and then A7. It's a bit like rock climbing, you don't take all your limbs off the wall at the same time," East said.

source: Techradar


33 Comments
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posted on 26 Apr 2013, 11:22 7

1. xperiaDROID (Posts: 5577; Member since: 08 Mar 2013)


Cool! This is the best INNOVATION!

Mr. East, you and your company is the best! Love you all!

posted on 26 Apr 2013, 12:48 2

8. akki20892 (Posts: 3571; Member since: 04 Feb 2013)


it's not cool, it's hot

posted on 26 Apr 2013, 12:52 1

9. xperiaDROID (Posts: 5577; Member since: 08 Mar 2013)


It's not cool, it's not hot, it's COOL SPICY HOT!!! :)

posted on 26 Apr 2013, 13:00 3

11. akki20892 (Posts: 3571; Member since: 04 Feb 2013)


sorry it's calm

posted on 26 Apr 2013, 13:03 2

13. xperiaDROID (Posts: 5577; Member since: 08 Mar 2013)


Oh, ok. :)

posted on 26 Apr 2013, 11:39 7

2. gustavoace (Posts: 101; Member since: 13 Nov 2012)


I think the same about this news and whatever apple announces..

You'd really expected to have less powerfull devices consuming more energy?

posted on 26 Apr 2013, 13:00 2

12. chocolaking (Posts: 453; Member since: 22 May 2012)


I think exactly the same thing as you said.
isn't it the trend already for the past 10 year for consuming less energy on everything thing?

posted on 26 Apr 2013, 12:04 5

3. TheBitterTruth (unregistered)


Its obvious. Everybody knows that.

posted on 26 Apr 2013, 12:05 2

4. metal (Posts: 11; Member since: 26 Dec 2012)


Well this is shocking isn't that what they are supposed to do in the first place???

posted on 26 Apr 2013, 12:08 1

5. KaiTech (Posts: 19; Member since: 20 Mar 2012)


"The company licenses its IP to customers and West says that ARM succeeds by talking to customers and its customers' cusatomers to better serve the markets it covers. "

So who is Mr. West? :D

posted on 26 Apr 2013, 12:27

6. sharks (Posts: 164; Member since: 16 Feb 2013)


Is it Mr. East or Mr. West?? I've seen both mentioned in this article and oddly it seemed like they were the same person. Is there any implied direction to this article? Pun intended.

posted on 26 Apr 2013, 12:36 3

7. darac (Posts: 2156; Member since: 17 Oct 2011)


Just wait to see the Exynos 6 with 3Ghz Cortex A50 based octa monster.. consuming less power than today's chips, thanks to 14nm process.

Oh and who is West? Bahahhaha

posted on 26 Apr 2013, 15:50

23. MistB (Posts: 574; Member since: 07 Jul 2012)


Galaxy Note 4 or Galaxy Mega 6.5 (the successor to the Galaxy Mega 6.3) will most likely carry the A57/A53 64 bit processors seeing as they will be big enough to house those gargantuan batteries for excessive multi tasking. I have a feeling the GS5 is heading down the route of being the mainstream phone with practicality and innovations being put before power, no doubt it will be powerful but i've a feeling Samsung created the new Mega line to eventually be the models that will carry those insane specs we've always wanted, I mean the 6.3 is the only phone to carry the powerful exynos 5250 chipset, pity about the RAM and screen res!

posted on 26 Apr 2013, 12:58 1

10. akki20892 (Posts: 3571; Member since: 04 Feb 2013)


7.5" 4K screen (unbreakable screen even 10 tons steel fall on),
12,000mAh (2 Months Battery Life) + Solar Charging,
intel i7 octacore, 8GB RAM, 3TB Storage,
LTE 5GB download speed, and 550MB upload speed,
72MP Main Camera, 12MP Front Camera,
HDMI USB Ports, SD Card Slot,
Unbreakable Bullet Proof body (even 10 tons steel fall on or can't break even RPG hit).

Dream Phone Hell Yeah.......lol

posted on 26 Apr 2013, 13:06 4

14. xperiaDROID (Posts: 5577; Member since: 08 Mar 2013)


Wow, your dream phone will probably be released in the year 2100, I guess......

posted on 26 Apr 2013, 14:48 2

19. MistB (Posts: 574; Member since: 07 Jul 2012)


It's probably what we'll be using in 2023, or something close to that if phones/tablets (phone will have transformed into a truly flexible transparent hybrid tablet device by this time) haven't become integrated into our bodies/eyes by then.

posted on 26 Apr 2013, 16:26 2

24. MistB (Posts: 574; Member since: 07 Jul 2012)


I get a thumbs down for that? What kind of sensitive children do we have on phonearena?

posted on 26 Apr 2013, 16:40 2

25. Nathan_ingx (Posts: 3013; Member since: 07 Mar 2012)


The ones who doesn't want to move on to 2023, who doesn't have a sense of humor and imagination, i guess...

posted on 26 Apr 2013, 19:58 1

29. akki20892 (Posts: 3571; Member since: 04 Feb 2013)


right dude.

posted on 26 Apr 2013, 19:58 1

28. akki20892 (Posts: 3571; Member since: 04 Feb 2013)


i know men

posted on 26 Apr 2013, 22:27 1

32. xperiaDROID (Posts: 5577; Member since: 08 Mar 2013)


Because they don't want to move on to 2023, like what Nathan said? If they don't want to move on to 2023, how can they move on to 2100?

Oh wait, I wonder where we will be in 2100..........

posted on 26 Apr 2013, 13:33 2

15. BadAssAbe (Posts: 434; Member since: 22 Apr 2011)


But is it laser/shark proof?

posted on 26 Apr 2013, 13:44 1

18. akki20892 (Posts: 3571; Member since: 04 Feb 2013)


yes it is men. lol

posted on 26 Apr 2013, 13:33 2

16. ebubekir26 (Posts: 311; Member since: 21 Dec 2012)


you went full retard,
never go full retard

posted on 26 Apr 2013, 16:48

27. EclipseGSX (Posts: 1619; Member since: 18 Oct 2011)


and MSRP of $236,234

posted on 26 Apr 2013, 20:00

30. akki20892 (Posts: 3571; Member since: 04 Feb 2013)


no it's too high, lol

posted on 26 Apr 2013, 21:10

31. Dingy_cellar_dweller (Posts: 188; Member since: 16 Mar 2013)


"2 Months Battery Life"

Your shooting a little low, the power should last the life of the product and never need charging.

posted on 26 Apr 2013, 13:35 1

17. HildyJ (Posts: 154; Member since: 11 Aug 2012)


This isn't news, this is advertising. Sure ARM chips are getting faster and using less power. So are Intel's x86 chips (which is not mentioned).

It's just Moore's law - processing power doubles periodically and if you build a chip that only multiplies it by 1.5, you get more power and less power consumption. How much you increase power and cut consumption is a tradeoff but the trend will always be towards more power with less consumption.

posted on 26 Apr 2013, 15:20 2

20. HDShatter (Posts: 1021; Member since: 17 Jan 2013)


Intels phone chips are much more powerful than arms per core. A quad core intel baytrail being released this year is expected to score 50000+ in Antutu.

posted on 26 Apr 2013, 15:39

22. a_merryman (Posts: 688; Member since: 14 Dec 2011)


Can't wait to see some windows 8 hybrids come out with that chip, will probably get one.

posted on 27 Apr 2013, 05:10

33. taikucing (unregistered)


I think ARM is the future. Although it is RISC based, it needs few clock cycles to execute an instruction. Intel still wins because its architecture is mature and has much more transistors, and developed in many decades ago, while ARM is still new. So, give a chance to ARM ;)
GPU has more processing power than CPU with the same transistor count, but it only does specific jobs.
AMD Radeon 4870 has 950 million transistors, and its processing power reaches 1 teraflops. For comparison, Intel core i7 980X 6 cores CPU with its 1.1 billion transistors only reaches 120 Gigaflops.
So, by making transitor count of ARM CPU as much as Intel CPU, I think ARM will surpass intel.
For example, to match the transistor count of Intel CPU, ARM should be 8 cores while intel is still 2 cores. It doesn't matter if ARM needs more cores to match Intel just like what GPU does. Radeon 4870 has 800 SPU (cores).
The more cores, the more multitasking jobs it can do, the more processing power it can produce. It's the processing power-to-transistor count ratio that matters, so let ARM make the same amount of transistors of Intel ;)
That's why today some people prefer using GPU rather than CPU to do a job that needs brutal power, like researching or cracking passwords. And there is a rumor that some people wants to make ARM as server CPUs. I wonder why they want to do that because there are already good CPU like intel Xeon. Only god and experts know why they want to make ARM for servers. Probably they know the power behind it if they can pair ARM CPU with GPU in the servers & supercomputers ;)

posted on 26 Apr 2013, 15:24 2

21. HDShatter (Posts: 1021; Member since: 17 Jan 2013)


I wonder how much better the battery life will be on the exynos 5 chip than the snapdragon 600. I have yet to see one test of the exynos 5.

posted on 26 Apr 2013, 16:44 1

26. Nathan_ingx (Posts: 3013; Member since: 07 Mar 2012)


Don't you think the Exynos5 will have more advantage, tests aside?
The acclaimed big.LITTLE architeciture is meant to save power while not compromising on the performance, and if there's minimal difference compared to Snapdragon 600, it'll be a disappointment.

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