Micromax X660

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Pixel density - The pixel density of a display represents the number of pixels over an area of one inch. It’s measured in “pixels per inch”, or ppi. The higher the number, the more detailed and good-looking the display is.

Technology - There are two main screen technologies currently used in phones and tablets: LCD and AMOLED. The former usually features a light source and liquid crystals, while the latter is based on organic light-emitting diodes. Newer LCD variations like IPS-LCD and Super-LCD allow for very accurate color reproduction and very wide viewing angles, where no significant image quality loss is observed. Current AMOLED screens differ in such a way that they can exhibit much more saturated colors (sometimes too much) and incredibly high contrast levels, which is due to black color being completely black in AMOLED displays.

Screen-to-body ratio - Shows what part of the frontal area of a phone its screen occupies.

Built-in storage - Bigger storage capacity allows you to keep more content saved onto your device, such as more applications, photos or video. Games and video content typically take up the biggest amount of storage space.

Storage expansion - Some handsets allow you to expand their storage capacity by using a memory expansion card – most often microSD. Expansion memory is mostly suitable for media storage, such as photo, video or music content.

Capacity - The bigger, the better! However, battery capacity is not the only factor that has an effect on battery life. Those include the chipset in use, the software running on the device, as well as the consumer's unique usage pattern.