Xiaomi spins POCO into independent brand, paving the way for POCO F2
The original POCO F1 was clearly an outstanding success for Xiaomi yet the company has so far failed to introduce a successor. Today, after months of silence on the matter, it has announced one huge change to the way POCO operates.
Xiaomi has revealed that the POCO sub-brand is officially being spun off into an independent brand that’ll be able to operate on its own. This structure is similar to the one adopted by Redmi in 2019 and means that it’ll have its own team and market strategy.
POCO will be operating without much input from Xiaomi, although the two brands will share resources. The brand hasn’t revealed its entire product roadmap yet, but it’s understood to be working on several devices that’ll arrive throughout the year.
Among these will be the POCO F2 which, if the original is anything to go by, will probably arrive powered by the Snapdragon 865 and boast 5G connectivity. The exact plans for the device remain to be seen, however.
POCO is expected to focus on India and other developing markets for the time being because of the strong growth opportunities that these provide. Nevertheless, the brand’s phones should be available in markets across the globe including Europe.
Xiaomi has revealed that the POCO sub-brand is officially being spun off into an independent brand that’ll be able to operate on its own. This structure is similar to the one adopted by Redmi in 2019 and means that it’ll have its own team and market strategy.
POCO will be operating without much input from Xiaomi, although the two brands will share resources. The brand hasn’t revealed its entire product roadmap yet, but it’s understood to be working on several devices that’ll arrive throughout the year.
POCO is expected to focus on India and other developing markets for the time being because of the strong growth opportunities that these provide. Nevertheless, the brand’s phones should be available in markets across the globe including Europe.
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