T-Mobile debuts new ad during the Academy Awards: "We are all people"



We showed you ads for Google Nest and Samsung (advertising the recently unveiled Samsung Galaxy S9) before they appeared on last night's Academy Awards telecast. Another ad that debuted last night was a new spot for T-Mobile. The nation's third largest carrier has become the fastest growing and most innovative of the four major wireless operators in the states, thanks to the marketing prowess of president and CEO John Legere.

The new commercial is called Parade. We see a young kid sitting on the front porch of a house, watching as a Mardi Gras-type parade is passing in front of him. As he runs toward the music and dancing, others come out of nearby buildings to join in the festivities. You might have noticed that not only is everyone in the parade wearing magenta (T-Mobile's official color), those coming to join the parade are wearing magenta too.

And as the parade grows in size to become a large magenta throng, the voice over announcer says, "There's a reason more customers have joined T-Mobile in the last five-years than every other wireless provider combined. It's simple. Where others see numbers, we see people. We put them first. And we won't stop."

Will this ad lead many Verizon, AT&T and Sprint subscribers to switch to T-Mobile? We will have some idea in late April when the latter presents its next quarterly earnings report.

source: T-Mobile

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24 Comments

1. blkatfirstsight

Posts: 39; Member since: Mar 05, 2018

We definitely need more commercials like this. Good job T-Mobile!

8. BuffaloSouce

Posts: 1238; Member since: May 01, 2017

Commercials like this won’t improve their crap coverage...

9. Galen20K

Posts: 568; Member since: Dec 26, 2008

this really was a great Commercial, love T-Mobile in so many ways.

10. damndaniel

Posts: 6; Member since: Apr 20, 2016

How politically correct and lame. T-Mobile playing it safe is becoming boring. Yawn

15. mcoomes

Posts: 56; Member since: Aug 12, 2014

Gotta love people who look for arguments where there are none. That commercial was not necessarily brilliant or revolutionary, nor was it racially slanted or political. I'm only surprised no one on here has inserted their Samsung/Apple argument yet.

16. damndaniel

Posts: 6; Member since: Apr 20, 2016

How dare you not be tolerant of other people's opinions. For shame.

25. LiveFaith

Posts: 363; Member since: Jul 04, 2015

My question is why anyone would watch Hollywood pat themselves on the back in the first place? What a group of lost humanity.

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