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T-Mobile debuts new ad during the Academy Awards: "We are all people"

Posted: , by Alan Friedman

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We showed you ads for Google Nest and Samsung (advertising the recently unveiled Samsung Galaxy S9) before they appeared on last night's Academy Awards telecast. Another ad that debuted last night was a new spot for T-Mobile. The nation's third largest carrier has become the fastest growing and most innovative of the four major wireless operators in the states, thanks to the marketing prowess of president and CEO John Legere.

The new commercial is called Parade. We see a young kid sitting on the front porch of a house, watching as a Mardi Gras-type parade is passing in front of him. As he runs toward the music and dancing, others come out of nearby buildings to join in the festivities. You might have noticed that not only is everyone in the parade wearing magenta (T-Mobile's official color), those coming to join the parade are wearing magenta too.

And as the parade grows in size to become a large magenta throng, the voice over announcer says, "There's a reason more customers have joined T-Mobile in the last five-years than every other wireless provider combined. It's simple. Where others see numbers, we see people. We put them first. And we won't stop."

Will this ad lead many Verizon, AT&T and Sprint subscribers to switch to T-Mobile? We will have some idea in late April when the latter presents its next quarterly earnings report.

source: T-Mobile

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